funnel Analytics Related Topics 
Crimson Marketing
JANUARY 23, 2015
With the steadily increasing importance of marketing analytics and metrics, it’s very easy for B2B marketers to hone in on “vanity metrics.” Let’s review some activities important to marketing, but rethink how to measure marketing analytics and metrics. “The real value of events is mid-funnel.
Crimson Marketing
JULY 22, 2014
This is the basic philosophy of sales acceleration platform InsideSales.com in a world where the marketing and sales ends of the customer acquisition funnel are looking more and more alike. Mick explains how marketing analytics are the key to accelerating and economizing sales. ADD’-ing to the Speed of Sales: In the rapid, “A.D.D.
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Crimson Marketing
MAY 29, 2014
Earned media is playing a bigger than ever role in drawing potential buyers into sales funnels. This discussion with Christian Campagnuolo, CMO of Business Intelligence software firm Logi Analytics, prescribes. Marketing Technology Podcasts'
Crimson Marketing
SEPTEMBER 15, 2015
The practice of using data analytics in go to market strategy, already par for the course online and in mobile, is finding its way into channel marketing and real world engagement. The post Digital Display Advertising in the Data Analytics Age (with Jennifer Davis, VP Marketing and Product Strategy at Planar Systems) appeared first on.
Crimson Marketing
FEBRUARY 4, 2014
An extremely small minority of companies understand how to tweak their demand generation funnel to account for real time activities inside their organization. As B2B companies embrace the omni-channel buyer, marketing analytics tools will move toward auto-engaging people with the right content at the right time.
Crimson Marketing
AUGUST 27, 2014
Marketing has expanded its emphasis from a former position of responsibility purely for building the ‘top half of the funnel’ to an enhanced role that includes optimization of the lifetime buyer experience. Sumo Logic provides a SaaS-based machine data analytics platform. Sanjay Sarathy is the Chief Marketing Officer at Sumo Logic.
Crimson Marketing
AUGUST 4, 2015
Below are five ways to boost your B2B Marketing into overdrive: Step 1 – Take a “Full Funnel” Approach. You also have to focus on filling your funnel. In other words, make sure you keep the top of your funnel filled, so that in the upcoming quarters you have deals in the pipe that you can more readily close.
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