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Myth Busting: Understanding Profile-Based Segmentation Analytics vs. Intent-Based Predictive Intelligence

6sense

So in effect the approach of look-alike modeling via a solution that can understand a ton of firmographics of an account and automate the math would able to accomplish segmentation analytics at scale. Such data is more interesting in the context of micro-segmentation for things like competitive take-out plays and broad-base targeting.

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Optimize Your Buyer’s Journey: A Data-Driven Approach

ClearVoice

Learn how to leverage data and analytics to shape and optimize your buyer’s journey. The Importance of Data and Analytics in the Buyer’s Journey Developing a content strategy to align with your buyer’s journey can help you collect valuable data about your website visitors.

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How to Choose a B2B Customer Data Platform. Our Vision is All About Enabling Your Mission

Leadspace

A Product vision gives your team a bigger picture of what they are working on and why. In finding a CDP solution with a product vision in line with your organization, consider leading research and advisory companies like Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021.

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How to Choose a B2B Customer Data Platform. Our Vision is All About Enabling Your Mission

Leadspace

A Product vision gives your team a bigger picture of what they are working on and why. In finding a CDP solution with a product vision in line with your organization, consider leading research and advisory companies like Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021.

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How to Choose a B2B Customer Data Platform. Better Data Integration means Better Decisions.

Leadspace

Check out the latest from Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021. In Forrester’s evaluation of 14 leading B2B CDP companies, Forrester considers several areas of capability to determine and compare their individual data integration and unification qualifications.

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How to Choose a B2B Customer Data Platform. Better Data Integration means Better Decisions.

Leadspace

Check out the latest from Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021. In Forrester’s evaluation of 14 leading B2B CDP companies, Forrester considers several areas of capability to determine and compare their individual data integration and unification qualifications.

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Lead Scoring Strategies That Boost Conversion Rates: The Road to Sales Success 

Only B2B

Must Read: Revolutionizing Lead Generation with Automated Lead Qualification: A Data-Driven Guide Understanding Lead Scoring Lead scoring is grounded in data and analytics. Marketing Automation Benefits : According to Forrester Research , companies using marketing automation can experience a 10% increase in revenue in as little as 6-9 months.