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Buzz Marketing for Technology

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Why Digital Marketers Need to Get More Personal

Buzz Marketing for Technology

There are no easy answers or instant solutions for creating personalization that works. According to Forrester, Web personalization is “creating experiences on websites or through interactive media that are unique to individuals or segments of consumers.” Segmenting and measuring the conversion impact of every detail (e.g.,

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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. I found a graphic created by Zach Hofer-Shall from Forrester that was similar in concept so I adapted it for this report. SENTIMENT BASED ANALYTICS.

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