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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. I found a graphic created by Zach Hofer-Shall from Forrester that was similar in concept so I adapted it for this report. They have staff to pull monthly reports and do what they are calling “Insights analytics&#.

Myth Busting: Understanding Profile-Based Segmentation Analytics vs. Intent-Based Predictive Intelligence


So in effect the approach of look-alike modeling via a solution that can understand a ton of firmographics of an account and automate the math would able to accomplish segmentation analytics at scale. Such data is more interesting in the context of micro-segmentation for things like competitive take-out plays and broad-base targeting. Now Acme Inc. Bingo! Or is it? True, right?”

Joint Forrester, ITSMA, and VisionEdge Marketing Survey Finds Marketers are Operationally Proficient but Strategically Stalled

Fearless Competitor

Most Marketers Measure Marketing Activity and Not Business Outcomes – Marketing Metrics are not working – a study finds. AUSTIN, Texas —May 21, 2013—VisionEdge Marketing (VEM), ITSMA, and Forrester, organizations committed to helping marketers improve their effectiveness, released the findings from their 2013 Marketing Performance Management (MPM) Survey. A – 27%.

Lead to Revenue Management Programs: How to Invest and Select the Right Agency Partners (Forrester Report Review)


It’s written for companies that are evaluating their investment options in a Lead to Revenue Management (L2RM) strategy , a term first coined by Forrester in 2010, categorizing the marketing processes involved from lead generation to sales close. Oftentimes, this type of integrated approach (between agencies & internal teams) works most efficiently. Governance assessment.

Deliver More Sales Qualified Leads Using Predictive Intelligence


How does it work? Using machine learning and predictive analytics, the model trains itself to look at the complex, ever-changing patterns behind sales success, and it delivers predictive scores. It’s depressing, but Forrester found that only 10% of B2B organizations said they were using data analytics effectively to improve how they market to customers.

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Predictive Analytics: Why They Make Your Content More Impactful


The stats are sobering: a recent study found that 50% of content gets eight shares or less; another uncovered that 60-70% of B2B content goes unused; and Forrester discovered that 90% of content is ignored by B2B sales teams. Predictive Analytics: A Content Marketer’s Secret Weapon. However, once we apply predictive analytics, a different story unfolds. Step 2: Score the leads.

Predictive Analytics: Why They Make Your Content More Impactful


The stats are sobering: a recent study found that 50% of content gets eight shares or less; another uncovered that 60-70% of B2B content goes unused; and Forrester discovered that 90% of content is ignored by B2B sales teams. Predictive Analytics: A Content Marketer’s Secret Weapon. However, once we apply predictive analytics, a different story unfolds. Step 2: Score the leads.

3 Mobile Marketing Trends You Can't Afford To Ignore

It's All About Revenue

Ok I am being quite sarcastic but that line, which I borrowed from the Forrester report The Path To Mobile Marketing Mastery , is all too true yet somehow I am not convinced the majority of marketers are aware of it. Here's some stats to drive this point home even further, courtesy of the same Forrester report. You might want to sit down when reading this next sentence.

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The Right Data Fuels the Artificial Intelligence Race

HG Data

Vendors are investing billions of dollars and years of R&D on what they see as the opportunity to change the way users work with their systems. Given the growing demand for better insights and faster decision-making, Forrester expects investments in AI to grow more than 300% over the 2016 numbers. It is why the largest B2B audience data marketplace in the world hand-selected HG Data’s segments to be included in their offering. In 1957, Army mathematician Wiliam D. In other words, “garbage in, garbage out.”. Looking back, one thing is certain. Mellin was wrong.

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Marketing and Artificial Intelligence: Make Your Job Robot-Proof

Modern B2B Marketing

Applying AI in marketing, through predictive analytics , data science, and natural language processing (NLP), is almost an expected outcome. It works by recognizing data patterns that prognosticate with a high level of certainty. By approaching AI with an open mind, marketers can lead emerging technologies in transforming the way business and society works.

Are marketers getting lost in the Dark Funnel?

grow - Practical Marketing Solutions

A Forrester Research report from way back in 2007 predicted a transformation of the buyer’s journey was underway and the traditional sales funnel had “outlived its usefulness.” A smart URL is a unique link, which contains tracking parameters and analytics to capture click data behind the scenes. Influence Marketing Analytics. How did this person hear about us?

The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)


In the same blog he goes on to quote Forrester’s Laura Ramos: In earlier studies, Forrester found that at least half of B2B marketers surveyed did not have well defined L2RM processes or failed to follow the ones they did have in place for activities like lead scoring, nurturing and recycling and management. Better segmentation. The impact? The welcome email. Lead Reengagement.

CMO Spotlight: 3 Trends That Will Drive Digital Transformation

Modern B2B Marketing

Marketers must pivot away from segmentation, since often (2 out of 3) customers are pulled into an incorrect segment. A 2015 study by Forrester Research, “The Contextual Marketing Imperative,” revealed large gaps in delivering personalization. That’s a big divide and means that, as marketers, we have a lot of work to do in this area. One of the key topics of discussion?

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87 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Segmentation, Targeting & Personalization. Data & Analytics. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). SEGMENTATION, TARGETING, & PERSONALIZATION.

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6 Essential Skills Every CMO Should Have in 2015


They’re tasked with proving their work has a real impact on driving business while managing staff, keeping up with technology advancements and dealing with more expectations than ever. Today’s CMOs must be able to seamlessly navigate the always-changing marketing waters — effortlessly guiding their ships through the highly customer-centric, data-driven and segmented marketing landscape.

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What the 2015 Holiday Shopping Season Can Teach Us about the New Buyer’s Journey


The Internet analytics company comScore reported that Cyber Monday 2015 set a record as the biggest US shopping day of all time, with sales topping more than $3 billion. This graphic from Forrester shows how the buyer now moves freely (and unpredictably) throughout the Buyer’s Journey. Image Source: Forrester). Review your existing business data analytics. And so on.

Three reasons social media marketing favors small businesses

grow - Practical Marketing Solutions

For example, I sat through a Forrester presentation on new social web marketing analytics and their ideas on measurement took resources that were way out of reach of the small business owner, meaning … most of us. That’s how business works! The conversations, research, presentations, and case studies focused entirely on large corporations. Coca-Cola. Pie chart!

Why Digital Marketers Need to Get More Personal

Buzz Marketing for Technology

There are no easy answers or instant solutions for creating personalization that works. According to Forrester, Web personalization is “creating experiences on websites or through interactive media that are unique to individuals or segments of consumers.” This approach allows for more targeted recommendations and for segmented testing and optimization of recommendations.

Top 3 Challenges in Reaching the BIG Small Business Market


However, many of the marketing leaders voiced challenges even as they honed in on this lucrative customer segment, including difficulties effectively targeting small and medium-sized businesses and using data to achieve business goals. A business application company told us that SMBs comprise their fastest growing segment but that they need to build awareness without traditional media.

Why Are Marketing Automation Managers So Hard to Find?


According to Forrester, only 2-5% of B2B firms have invested in full-featured Marketing Automation. Note: if you’re looking for a Marketing Automation job, check out the positions below… Inspiration: Web Analytics 5 Years Ago. The situation with Marketing Automation reminds me most of Web Analytics. In the early days, Web Analytics was touted as the tool that has all the answers. Database management (segmentation, reporting and maintenance). Required skills: Analytical and metrics-focused, Excel skills. But that’s for web analysts.

Is 2014 the Year of Marketing Automation? For SMBs, Signs Point to Yes.

Marketing Action

70% – reporting and analytics. Getting leads into the funnel, using data and analytics to gain incremental insights over time, nurturing and scoring leads effectively, measuring results, and iterating to improve … these are all essential and basic needs for any business. Social and segmentation are “meh”. Segmentation is another story. Answer 2: Outlook good.

Rise of the Marketing Platform

Modern B2B Marketing

Nearly half of the online adults globally are always addressable, and they expect marketers to meet their specific needs — always and everywhere — according to Forrester’s 2013 Interactive Marketing Predictions report. Unless you work for Apple, it’s safe to assume that your customers are not eagerly anticipating your next campaign. Ready for it? Marketing has changed a lot recently.

Make Marketing Count in 2012


According to Forrester, Forbes Insights and others, more companies will expand their marketing budgets in the coming year, with one very important caveat, marketers will need to justify the spending, prove the effects of marketing campaigns, and demonstrate program success…or risk losing budgets. Forrester suggests marketers focus measurable program elements that are designed around business objectives. If you are like many organizations you’ve invested in web analytics tools, marketing campaign management systems, and sales force automation.

B2B ESP Summit – Announcing the Full Speaker List and Agenda


From publisher networks and media campaigns to segmentation strategies and sales operations, B2B ESP’s aim is to help marketing and sales professionals grapple with how their world is changing. Here is a sneak peak of what you’ll see at B2B ESP: ABM in A Data-Driven World – Laura Ramos, VP at Forrester. Forrester’s research shows that “businesses who are the first to help customers solve their challenges outdistance their competition by a factor of 3:1.”. B2B ESP Summit is returning to the Four Seasons in San Francisco! The Future is Female. Latest

Nurturing Leads With Webinars: Awareness is Just the Beginning

Marketing Action

In fact, according to Forrester Research , webinars are the #1 marketing tactic at each stage of the sales funnel. For example, while demonstration webinars are appropriate for bottom-of-funnel stages, they do not work well for top-of-funnel lead generation programs. The buyer’s journey has changed due to the high-quality information now easily available to prospects. Awareness.

Pump Up Your Video Marketing ROI

Content Standard

As covered by Convince & Convert , a Forrester report determined that the shotgunning approach to video delivery offered by these types of platforms fails to deliver video content dynamically through the buyer’s journey. Finding insights about what resonates with your customers will allow you to effectively experiment with the video content you produce and hone in on what works.

How Personalization Affects Lead Nurturing


Effective personalization takes time to achieve, so as a marketer, you have to do your target market research, which goes beyond segmenting by demographics. It’s highly beneficial to create a buyer persona profile and segment your database based on these categories. The way you segment your marketing communications is completely up to you. Some businesses choose to segment their messaging based on their persona profiles, while others may segment based on online behavior. It isn’t that easy. Personalization Increases Engagement and Conversions. Conclusion.

How important is contextual content in the B2B sales process?

Sales Engine

In a B2B context, that means that content marketers must stop thinking in terms of fragmented, segmented tactics and view the buyer’s journey holistically, unbound by an imperative to stick to only one approach. The problem is that mass media and the mass approach to marketing just don’t work anymore.” You have to build what Forrester calls a contextual marketing engine.

Top Internet strategy, marketing and technology links for the week of February 11, 2012


Measure Your Social Media ROI with Google Analytics Part 3: Advanced Segments (eMagine). How to Score Your Leads So Sales Works the Hottest Prospects (HubSpot). Principles For Mobile Marketing Success (The Forrester Blog). 5 Essential Spreadsheets for Social Media Analytics (Mashable!). How to Handle Criticism: a Practical Guide (ProBlogger). Spin Sucks).

73 Experts Reveal B2B Marketing Trends to Leverage in 2017


I do exactly that at my agency, Web Profits by creating content & videos about our core values, beliefs, process and inner workings which helps us show our human side and potential clients feel like they know us. For some brands, this can work very well, but it's not going to work for all brands. Our B2B clients (and we ourselves) see this work all the time. Wes Yee.

Predictive Acquisition: Get Up To Speed, Then Go After Those Promising Prospects


Radius’ predictive algorithm works from two sets of data: Your CRM. Radius delivers predictive acquisition with two powerful features: Recommended Segments and Segment Lift Scores. 1) View predicted lift and historical success for each recommended segment. (2) 3) View your total addressable market and current penetration per segment. (4) Those days are over.


2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

This year, we’ve narrowed the criteria a bit to focus specifically on individuals who work for technology companies, and asked our readers to nominate the men and women they thought were most deserving of the award. In order to qualify this year, each #Nifty50 nominee had to work for a technology company such as software, hardware, IT services or telecom. Chris Adams – @chrishadams.

The ROI of Influencer Marketing

Marketing Action

It’s a topic many businesses grapple with as they work to keep up with – and strategically harness – the power and possibility of digital technology. A Forrester Research report that 85% of B2B decision-makers rely on trusted online communities when researching business technologies. He’s written a great post in which he offers an example of how the Influencer Trust Factor works.

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Mastering modern marketing technology leadership over 2 intense days


If you’re working the intersection of marketing, technology, and management, this event has been lovingly hand-crafted for you — and I’m eager to give you a glimpse of what to expect. Both will address how the role of the marketing leader needs to evolve to achieve the right balance across technology, analytics, and execution. May 10: DATA & ANALYTICS TRACK.


Google+ Is it a Digital Disruption for CMOs?

Blue Focus Marketing

Forrester’s advice to CMOs: “Elevate digital to the highest level of business strategy.” (source: Forrester Report “CMOs must connect the dots of the online brand.&# Mary Beth Kemp-Forrester, July 27, 2010). Ford is now proactively working to understand how to use and leverage Google+, participating in a special Google+ business beta. Google + or Google - ?

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How to Diagnose and Repair Rotten Lead Nurturing Workflows


Luckily, you can sniff them out with analytics. Using Analytics to Identify Rotten Lead Nurturing Workflows. Identify your poor performing campaigns by checking the following four metrics using your marketing analytics tools. Marketing Qualified Leads (MQLs) : According to Forrester, companies that excel at lead nurturing generate 50% more sales-ready leads. Use it!

55 (of the) Best Social Media Tips, Tactics and Tools of 2010


McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. Liza Hausman explains how feeds, traditional search and social network search can work together and steps through “four ‘musts’ of on-site social optimization&# for organizations. Adoption soared. 85% of Inc. Magazine.