As part of a ‘mini-series’ of virtual events happening at the beginning of every month, MarketingProfs has collected a number of speakers including Sara Erzin from CheetahMail, Greg Cangialosi of BlueSky Factory and Scott Voigt of Silverpop to discuss topics ranging from email segmentation to social media and lead nurturing. The first presentation was Email Segmentation Made Easy presented by Sara Ezrin, a Director of Services at an Email Provider, CheetahMail. So why is Email Segmentation important anyway? . Why should segments be developed? Decrease Opt-outs. MORE >>

For example, I sat through a Forrester presentation on new social web marketing analytics and their ideas on measurement took resources that were way out of reach of the small business owner, meaning … most of us. That’s how business works! So while small businesses may not be getting the spotlight on the blogosphere, there is no question that, done right, there can be great opportunity in this critical segment of the economy. The conversations, research, presentations, and case studies focused entirely on large corporations. Coca-Cola. Pie chart!  MORE >>

A few weeks ago Forrester released a case study on our efforts with client ESPN to maximize their audience data to drive marketing revenue.  You have to build on what's in place first, and in some instances you can have an actionable segmentation within 12-16 weeks. The For instance, if you have minimal self-reported audience data to work with, there is still valuable information about behavior, affinity, and level of engagement in your anonymous data that can be used to deliver distinct segments of value.  Start with a small analytic data environment.  MORE >>

Measure Your Social Media ROI with Google Analytics Part 3: Advanced Segments (eMagine). How to Score Your Leads So Sales Works the Hottest Prospects (HubSpot). Principles For Mobile Marketing Success (The Forrester Blog). Essential Spreadsheets for Social Media Analytics (Mashable!). Here are the top Internet strategy, marketing and technology links for the week of February 11, 2012…  . How to Handle Criticism: a Practical Guide (ProBlogger). An Easy Way to Decrease Your Unsubscribe Rate (ProBlogger). Is Content More Important than Conversation? MORE >>

McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. Liza Hausman explains how feeds, traditional search and social network search can work together and steps through “four ‘musts’ of on-site social optimization&# for organizations. Frequent “best of&# contributor Lee Odden provides a great explanation of how ads work on three of the most popular social media venues, the pros and cons of each platform, and best practices for creating and targeting ads on each site. MORE >>