Computer Market Research

MARCH 20, 2018

How Channel Data Analytics Solutions Can Help Improve Operation, Performance, and ROI. For vendors who sell products through their own sales department or networks of distributors and resellers, channel data analytics define and consolidate nearly all information guiding business decision making. Source: Forrester Research.

Sales Management 60

Sales Management POS Advertising Channels Work Management 60

LeanData

FEBRUARY 10, 2022

The company’s industry-best lead-to-account matching solution is fundamental to ABM success, and LeanData Engagement Analytics is mission-critical for advancing deals to closed/won. The result is an Enterprise segment pipeline marked by variability. Market power – growth & share in your target market segment(s).

Ideal Customer Profiles 97

Ideal Customer Profiles Account Based Marketing Demand Generation ABM 97

Only B2B

MARCH 6, 2024

Gartner research from 2023 suggests that only 25% of leads are qualified , signifying the importance of effective lead qualification processes to maximize ROI. Lead qualification involves website analytics, lead scoring based on specific criteria, marketing automation tools that track user behavior, and interactions with your sales team.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Only B2B

JULY 5, 2023

Must Read: Top 6 Demand Generation Strategies Which Work! Research by SiriusDecisions highlights that organizations with aligned sales and marketing teams experience a 24% faster three-year revenue growth and a 27% faster three-year profit growth.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Content4Demand

NOVEMBER 5, 2021

His groundbreaking work in intent monitoring earned him the B2B Innovator People’s Choice Award in 2019. Yes, marketers can utilize intent data to drive their segmentation effort, helping B2B marketers discover companies (and people) who are in-market for a particular product or service. The Rise of First-Party Data.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Aberdeen

NOVEMBER 14, 2019

Our latest roundup includes new surveys and market research reports to enhance your B2B marketing strategy. We cover a 2019 market report on Global Buyer Intent Data Tools, the improved ROI of data-driven marketing, 2019 ABM benchmarks, B2B marketing predictions for 2020, and what’s working in intent-based strategies.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

Martech

MARCH 10, 2022

Aim to identify a composite pattern of digital cross-channel account behavior that suggests interest and enables a very focused sales engagement into those targeted segments/accounts. Continue to hyper-segment accounts that demonstrate interest with a secondary tactic and messaging (e.g., ABM program governance: Ground rules.

Account Based Marketing 107

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 107

Martech

MAY 10, 2022

At the time, Host Analytics, now Planful, had focused all its energy on one reviews platform, G2. Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase.

Buying Cycle 92

Buying Cycle Intent Ideal Customer Profiles Planning 92

Online Marketing Institute

AUGUST 14, 2011

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.]

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

SmartBug Media

MAY 13, 2022

When potential buyers conduct research, such as website visits, product reviews, or content downloads, they indicate some intent to purchase products or services. Once you’ve identified the topics you want to track, you want to know who’s researching those topics. You may want to segment your leads into high, medium, and low priority.

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

Sana Commerce

MARCH 4, 2022

The trend towards e-commerce began in the 1990s, and has only accelerated in the past few years in the context of remote work and restrictions on face-to-face interactions. It enables more effective audience segmentation and helps optimize conversions. Investing in data and analytics infrastructure. Learn more.

Forrester 52

Forrester Barriers B2B Sales Work Management 52

6sense

AUGUST 27, 2021

Whereas many vendors started with basic advertising capabilities, we began at the intersection of intent signals, account identification, and predictive analytics, and then spent the last five years layering native advertising, sales intelligence, and orchestration capabilities on top of our predictive foundation.

Ideal Customer Profiles 48

Ideal Customer Profiles Marketing Automation Services Work Management Marketing Management 48

Vision Edge Marketing

DECEMBER 14, 2011

According to Forrester, Forbes Insights and others, more companies will expand their marketing budgets in the coming year, with one very important caveat, marketers will need to justify the spending, prove the effects of marketing campaigns, and demonstrate program success…or risk losing budgets. Work from a marketing plan blueprint.

Planning 100

Planning Budget Programs Marketing Budget Creation Allocation 100

Valasys

AUGUST 13, 2019

In the year 2018, Forrester Research in the first-ever analytical articulation of the sales readiness market published that 42% of the B2B firms had either purchased a sales readiness tool or intended to do so by the end of the year. Strategies to Improve Sales Readiness. Wrapping it up.

B2B Sales 40

B2B Sales Work Management Top of Funnel Paid Search Agency 40

KoMarketing Associates

JANUARY 23, 2018

Let’s say you do marketing for an accounting firm that works with mid-size companies in Boston. It’s darn near a work of art. This echoes similar research from Forrester, too – they found that only 31 percent of marketers use journey maps in their work. In fact, we know it isn’t working. Final Thoughts.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

Martech

JANUARY 25, 2022

In essence, they work to paint a picture of the customer to better understand them and, ultimately, fulfill their needs. Customer segmentation. Analytical CRM. Zoho Analytics is a good example of an analytical CRM. billion by 2028, according to Grand View Research, Inc. Automated data entry. Process scaling.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Paid Search Agency 98

PureB2B

FEBRUARY 19, 2017

Effective personalization takes time to achieve, so as a marketer, you have to do your target market research, which goes beyond segmenting by demographics. It’s highly beneficial to create a buyer persona profile and segment your database based on these categories. Conclusion.

Lead Nurturing 87

Lead Nurturing Personalization Lead Scoring Lead Ranking 87

Hubspot

AUGUST 30, 2023

Will it be the end of salespeople, or will it become the secret weapon to help sales reps work more efficiently? HubSpot conducted research on the “State of AI,” with over 1,350+ specialists reporting on how AI affects their business. HubSpot’s research says that sales professionals spend 2+ hours daily to automate repetitive tasks.

Marketing AI 59

Marketing AI Top of Funnel Lead Ranking Work Management 59

Adobe Experience Cloud Blog

MARCH 6, 2017

AI applications vary in sectors and industries, reflecting the different states of AI research and implementation. Applying AI in marketing, through predictive analytics , data science, and natural language processing (NLP), is almost an expected outcome. How Does Artificial Intelligence Impact Marketing?

Marketing AI 134

Marketing AI Work Management Marketing Management Lead Ranking 134

Madison Logic

JANUARY 18, 2023

Research from Gartner shows that meaningful personalization boosts the chances that a customer will make a high-quality purchase by 9%. Salesforce is the global leader in customer relationship management software and applications focused on sales, customer service, marketing automation, analytics, and application development.

Account Based Marketing 52

Account Based Marketing ABM Work Management Marketing Management 52

PureB2B

FEBRUARY 19, 2017

Effective personalization takes time to achieve, so as a marketer, you have to do your target market research, which goes beyond segmenting by demographics. It’s highly beneficial to create a buyer persona profile and segment your database based on these categories. Conclusion.

Lead Nurturing 62

Lead Nurturing Personalization Lead Scoring Lead Ranking 62

InsideView

OCTOBER 16, 2019

Last month, Research In Action (RIA), an independent research and consulting company, published their first annual vendor evaluation on Account Based Marketing SaaS and Software. Peter O’Neill, Research Director at RAI , admits, “ABM software is not a mature market. We help you answer the questions, “Is this working?”

Account Based Marketing 40

Account Based Marketing Enterprise Management Ideal Customer Profiles Work Management 40

Sharpspring

JUNE 9, 2017

Research shows companies that prioritize the customer experience generate 60% higher profits than their competitors. 2) Segment Your Audience. Once you’ve uncovered who’s buying what in which way, segment your audience for maximum impact. The benefit to the customer is clear, but what about to the business?

Advertising Channels 54

Advertising Channels Effectiveness Top of Funnel Marketing & Strategy 54

Marketing Insider Group

FEBRUARY 5, 2024

Slideshare) 80% of marketers using audience segmentation report a rise in sales. Ahrefs) In the US, 53% of people research products using search engines before making a purchase. Voicebot) Marketing Analytics Stats Only 1.9% Mailchimp) Google Analytics allows cross-platform data analysis and can reduce reporting time by 50%.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

PureB2B

APRIL 21, 2017

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. These days, marketers use data analytics tools to measure the success of every marketing effort. Pre-packaged sales solutions no longer work. This has led to changes in the way brands market their products and services.

Buyer Intent 87

Buyer Intent Intent Work Management Marketing Management 87

Adobe Experience Cloud Blog

JUNE 14, 2016

Marketers must pivot away from segmentation, since often (2 out of 3) customers are pulled into an incorrect segment. A 2015 study by Forrester Research, “The Contextual Marketing Imperative,” revealed large gaps in delivering personalization. Do you have any examples or insights on what has worked for your organization?

Digital Transformation 48

Digital Transformation CMO Trends Marketing Automation Services 48

SmarkLabs

NOVEMBER 19, 2019

It’s up to the sales team to relay any relevant information back to marketing about what kind of content works. Analytics to understand how content resonates with potential customers, then iterating on it for constant improvement. Continuously reexamine what’s working and what isn’t. We’ll touch on this more in-depth later on.

Top of Funnel 49

Top of Funnel Ideal Customer Profiles Hubspot Marketing Proposals 49

Sharpspring

JUNE 22, 2017

Research shows companies that prioritize the customer experience generate 60% higher profits than their competitors. 2 Segment Your Audience. Once you’ve uncovered who’s buying what in which way, segment your audience for maximum impact. The benefit to the customer is clear, but what about to the business? source ). .

Sample 40

Sample Advertising Channels Paid Search Agency Top of Funnel 40

PureB2B

APRIL 21, 2017

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. These days, marketers use data analytics tools to measure the success of every marketing effort. Pre-packaged sales solutions no longer work. This has led to changes in the way brands market their products and services.

Buyer Intent 62

Buyer Intent Intent Work Management Marketing Management 62

Martech Advisor

DECEMBER 16, 2019

After three weeks of research, David Ogilvy proposed the iconic headline that simply read, “ At 60 miles an hour the loudest noise in the new Rolls-Royce comes from the electric clock. Although it won’t be feasible to work on every suggestion that comes your way, make it a point to respond to each query.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Adobe Experience Cloud Blog

JULY 12, 2010

As part of a ‘mini-series’ of virtual events happening at the beginning of every month, MarketingProfs has collected a number of speakers including Sara Erzin from CheetahMail, Greg Cangialosi of BlueSky Factory and Scott Voigt of Silverpop to discuss topics ranging from email segmentation to social media and lead nurturing. Buying Expensive.

Email Marketing 48

Email Marketing Practices Lead Scoring Lead Ranking 48

Valasys

AUGUST 12, 2019

A research conducted by ITSMA & the ABM Leadership Alliance inferred that 77% of the respondents were achieving a 10% or higher return on investment from ABM compared to several other forms of marketing. Market segmentation & targeting is one of the most important aspects of an Account-Based marketing plan. One-to-Many ABM: .

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Hubspot

FEBRUARY 24, 2015

They’re tasked with proving their work has a real impact on driving business while managing staff, keeping up with technology advancements and dealing with more expectations than ever. CMOs now wield more power, and CEOs are increasingly looking to them to provide strategic input, according to recent research from IBM.

CMO 28

CMO Multi-Channel Forrester Enterprise Management 28

TrustRadius Marketing

AUGUST 21, 2018

According to the Pew Research Center , more than 95% of Americans own a cell phone and 77% own smartphones. Research from a study by Google and The Boston Consulting Group (BCG) reports that mobile usage drives or influences more than 40% of revenue in leading B2B companies. B2B buyers don’t limit their research to the office.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Eat 10 sandwiches, get the 11th free. online average of $79,000.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

MARCH 8, 2012

This is Episode 6 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Jonathan, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: are we unfriending each other more than ever?). I think, long- term, that’s a smart play.

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

Terminus

SEPTEMBER 17, 2018

According to a recent Forrester survey of B2B marketers , more than a third said they are experimenting with an account-based approach or getting started with ABM in 2018. During the webinar, Eric discusses the state of account-based marketing, common traps that B2B teams fall into, and ABM best practices based on TOPO’s extensive research.

Account Based Marketing 36

Account Based Marketing Work Management Marketing Management Paid Search Agency 36