Hubspot

DECEMBER 14, 2012

(Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat. Source: Epsilon ) Tweet This Stat. Source: Epsilon ) Tweet This Stat. Source: Epsilon ) Tweet This Stat. Source: Epsilon ) Tweet This Stat. Source: Epsilon ) Tweet This Stat. Source: Epsilon ) Tweet This Stat. from 45.9%

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Allocadia

JUNE 7, 2019

In the fall, we announced new dashboards with key analytics into marketing performance. These dashboards are a follow-on these analytics, and part of our mission to help customers gain visibility and make better marketing decisions. According to Forrester , B2B marketing executives are not in denial.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Allocadia

APRIL 16, 2019

In the fall, we announced new dashboards with key analytics into marketing performance. These dashboards are a follow-on these analytics, and part of our mission to help customers gain visibility and make better marketing decisions. According to Forrester , B2B marketing executives are not in denial.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

LeadsRX

JULY 19, 2021

Study after study, survey after survey all reveal an overwhelming frustration by enterprise marketers that the data from marketing analytics is just not reliable. Source: Gartner Marketing Data and Analytics Survey 2020, September 2020 (400 marketers surveyed). Poor Data Quality. Getting Lost in Data.

Enterprise Management 104

Enterprise Management Multi-Touch Attribution Work Management Marketing Management 104

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. million followers on Twitter? Eat 10 sandwiches, get the 11th free. Let’s also assume that you have a Facebook fan page.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Adobe Experience Cloud Blog

JULY 12, 2010

Forrester Research shows that 59% of consumers open email based on their individual interests and 51% open emails based on their needs at that time. Those who click yet have not purchased. Purchases of a specific product/category/service. Cross sell to purchases of a specific product. Site stats. Buying Expensive.

Email Marketing 48

Email Marketing Practices Lead Scoring Lead Ranking 48

Sword and the Script | B2B

DECEMBER 28, 2022

The survey also asked respondents which content formats they found most valuable in researching B2B purchases. Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department, according to an analysis of several studies by Forrester. 34% said ebooks. Case in point?

PR 75

PR Trust Marketing Stats B2B Marketing 75

KoMarketing Associates

NOVEMBER 10, 2021

These stats highlight opportunities B2B brands should pay attention to. Here are a few stats to help you decide which platforms to focus on. According to Forrester, 68% of people don’t think brands share interesting content. . These stats outline what metrics B2B businesses are tracking and where they find success.

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

Webbiquity

MARCH 15, 2016

As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. 9 Business Blogging Stats and Facts.

Stats 100

Stats Business Blogging Paid Search Agency Enterprise Management 100

Vidyard

MARCH 23, 2021

So if you—or your boss—are looking to understand the power of video and want the stats to back it up, then look no further. Stats Around Video Engagement 2.5 Video Analytics Statistics 2.6 We know it can be hard to justify spending resources on a new content type without the data, especially for data-driven businesses.

Stats 65

Stats Video Marketing Enterprise Management Planning 65

SnapApp

DECEMBER 4, 2017

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. . . Content Marketing Stats for 2018 (Broken Down By Category). Top. . . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Hubspot

MARCH 22, 2013

Previously -- we dug this up from an old blog post -- Facebook's policies regarding cover photos clearly stated that cover photos cannot include: Price or purchase information, such as “40% off” or “Download it at our website.”. Covers may not include images with more than 20% text.". According to SEOmoz's 2012 industry survey , 60.2%

Guidelines 28

Guidelines Facebook Copyright User-Generated Content 28

Vidyard

MARCH 16, 2017

So to help you – or your boss – understand the power of video, we collected over 50 video marketing stats spanning everything from why video is effective at driving customer intent all the way through to what videos you should be posting to your social channels. more likely to use advanced analytics – Vidyard ( Tweet This ).

Stats 113

Stats Video Marketing Paid Search Agency Click Rate 113

DemandMatrix

JULY 1, 2020

These stats indeed make customer retention as important as targeting the new ones. As per McKinsey report-2014, “executive teams that make extensive use of customer data analytics across all business decisions see a 126% profit improvement over companies that don’t”. And the strategic way to do it is with a data-driven approach.

Top of Funnel 52

Top of Funnel Intent Signal Forrester Segmentation 52

Martech

NOVEMBER 3, 2021

Out of that total spend, as reported by Forrester Research , companies devote an average of half of their marketing budget to online strategies, such as SEO, direct email, social media, and data analytics. SEO boasts numerous stats that you can communicate to your stakeholders that support prioritizing SEO to create the highest ROI.

Budget Programs 121

Budget Programs Spending Paid Search Agency Marketing Budget 121

Sana Commerce

OCTOBER 4, 2021

Where there once was a battle between the salesman and the e-commerce site, both fighting to be the essential tool enabling a seamless purchase, we’re now seeing a united front. In B2B, with complex purchase cycles, pricing, and extensive product configurations being common, this presents a challenge. Get the stats.

Digital Transformation 52

Digital Transformation B2B Sales Enterprise Management B2B 52

Hubspot

AUGUST 27, 2012

Source: Gartner ) Tweet This Stat! Source: Forrester ) Tweet This Stat! Source: Satmetrix ) Tweet This Stat! Source: Aberdeen ) Tweet This Stat! Source: Aberdeen ) Tweet This Stat! Source: Social Media Examiner ) Tweet This Stat! Source: CMO Survey ) Tweet This Stat! in the next five years.

Stats 28

Stats Allocation Marketing Automation Services Planning 28

Rev

NOVEMBER 20, 2018

To transform this data into actions, those companies are using machine learning, predictive analytics, natural language processing, and other programming techniques under the banner of artificial intelligence. How many of those employees have any influence at all on purchases of even $5k, much less large commitments?

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Webbiquity

JANUARY 9, 2012

Twitter users are twice as likely to purchase from companies they follow than are Facebook users. Laurie Sullivan summarizes a report from Forrester Research outlining the challenges and opportunities marketers face in using Twitter effectively. The Top Ten Twitter Statistics and Analytics Tools by Dead Dinosaur. There are 1.6

Twitter 100

Twitter Tactics Tools Tips 100

Webbiquity

FEBRUARY 13, 2012

Discover how to use Google Analytics data, technical tweaks, website audits, keyword research, fresh content, social media activities and more for SEO success here in 20 more of the best SEO guides of 2011, a follow-up to 40 of the Best SEO Guides, Tips and Insights of 2011 (So Far) published last November. 90s SEO is not on that list.”

SEO 100

SEO Tips Best Practices Marketing Analytics Tools 100

Convince & Convert

FEBRUARY 23, 2012

Read on for insights from Lauren, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: has the role of the salesperson changed because of social media?). What do we have for this week’s Social Media Stat of the Week, Eric? Listen Now. I think it was Jim Tobin that tweeted it.

Social Media 118

Social Media Paid Content Media Paid Search Agency 118

Rev

NOVEMBER 20, 2018

To transform this data into actions, those companies are using machine learning, predictive analytics, natural language processing, and other programming techniques under the banner of artificial intelligence. How many of those employees have any influence at all on purchases of even $5k, much less large commitments?

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

Navigate the Channel

JUNE 7, 2023

Hello, Google Analytics. Some research, including a survey done by Forrester Consulting for Outreach, put that percentage as high as 93% of millennials who influence B2B buying decisions. B2B buyers’ most-valued content format depends on where they are in their purchase journey, according to Marketing Charts.

Stats 65

Stats Planning Marketing Analytics Tools Paid Search Agency 65

B2B Marketing Zone Posts

APRIL 5, 2010

Inside the Mind of the B2B Buyer – New Paths to Purchase - Fearless Competitor , March 1, 2010 How the B2B buying cycle has changed. 12 Mobile Marketing Stats You Need to Know - Junta 42 , March 31, 2010 Some interesting mobile marketing stats. 12 Mobile Marketing Stats You Need to Know , March 31, 2010. Hot Topics.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

The Lead Agency

AUGUST 18, 2019

Today’s B2B buyers make an average of 12 searches online before engaging with the a specific brand’s website and they have come to expect the same digital experience that they get from a B2C purchase when they are buying B2B products and services. In fact, 70% of B2B buyers and researchers watch videos on their path to purchase.

Trends 114

Trends B2B Marketing Advertising Agencies Paid Search Agency 114

Online Marketing Institute

OCTOBER 1, 2010

Once a customer logs onto your website, then takes an action (blog comment, survey, product review or purchase, download, view video, etc.), Using basic online gamification solutions you can drive participation, engagement, loyalty and revenue. you turn your customers into company/brand ambassadors.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

The Lead Agency

AUGUST 18, 2019

Today’s B2B buyers make an average of 12 searches online before engaging with the a specific brand’s website and they have come to expect the same digital experience that they get from a B2C purchase when they are buying B2B products and services. In fact, 70% of B2B buyers and researchers watch videos on their path to purchase.

Trends 97

Trends B2B Marketing Advertising Agencies Paid Search Agency 97

Vidyard

JUNE 24, 2020

But its built-in analytics leave marketers wanting. Only a video platform shows contact and company-level analytics and allows marketers to score leads based on their viewer behavior. Jack Taubl, an account executive at Forrester, recorded a song about year-end sales woes. It has an interest in keeping users within the platform.

Linkedin 168

Linkedin Video Marketing Paid Search Agency Ideal Customer Profiles 168

KoMarketing Associates

FEBRUARY 16, 2016

87 percent of B2B marketers say they struggle to produce content that truly engages their buyers.” – Forrester. Two of my best friends as a content strategist are Google Analytics (and Search Console ) and BuzzSumo. As you can see from the stat above, B2B buyers do not rely on a single form of content to gather information.

Content Marketing 120

Content Marketing Peer-to-peer Marketing Analytics Tools Content 120

Vidyard

MAY 27, 2021

But its built-in analytics leave marketers wanting. Only a video platform shows contact and company-level analytics and allows marketers to score leads based on their viewer behavior. Learn From the Pros Jack Taubl, an account executive at Forrester, recorded a song about year-end sales woes.

Linkedin 65

Linkedin Video Marketing Paid Search Agency Peer-to-peer 65

SnapApp

DECEMBER 14, 2016

We'll see brands using that customer-focused content to deliver more personalized and relevant content experiences to build brand awareness, engagement and purchase consideration. The stats are all going the direction of mobile and have been going for some time. B2Bers, especially, seem to like stats and research and numbers.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Convince & Convert

MARCH 2, 2010

And the fact that Forrester Research projects social media spend in the U.S. The social media community is starving for a viable way to track customer behavior throughout all social outposts (as evidenced by the massive number of retweets for this post I mentioned recently about a new way to tie Google Analytics to your Facebook fan page ).

Business 116

Business Paid Search Agency Social Media Analysis 116

TrustRadius Marketing

NOVEMBER 2, 2022

Built on a single database, ADP Workforce Now features Human Resource Management, Payroll, Benefits, Talent Management, Time & Labor Management, Learning and Analytics, and Return to Office capabilities. Enterprise strength reporting, showings stats and graphs for both training and phishing. ADP DATACLOUD. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Built on a single database, ADP Workforce Now features Human Resource Management, Payroll, Benefits, Talent Management, Time & Labor Management, Learning and Analytics, and Return to Office capabilities. Enterprise strength reporting, showings stats and graphs for both training and phishing. ADP DATACLOUD. LEARN MORE.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

Built on a single database, ADP Workforce Now features Human Resource Management, Payroll, Benefits, Talent Management, Time & Labor Management, Learning and Analytics, and Return to Office capabilities. Enterprise strength reporting, showings stats and graphs for both training and phishing. ADP DATACLOUD. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52