InsightSquared

AUGUST 14, 2019

As Ryan Moore, director of clients at Peak Sales Recruiting says , AI “augments the capabilities of a team’s best salespeople, allowing them to work smarter, sell better, and utilize their time—a finite resource in high demand—more efficiently.”. Another use of AI in B2B lead generation that’s gaining traction is predictive analytics.

Sales Management 228

Sales Management Marketing AI Process Top of Funnel 228

Seismic

NOVEMBER 2, 2023

How AI presents an opportunity for enablement leaders Forrester predicts that the global demand for AI software will reach $37 billion by 2025. According to responses, key areas that are ripe for AI usage include learning and coaching, content distribution, content analytics, and content management.

Marketing Analytics Tools 87

Marketing Analytics Tools Allocation Work Management Customer Satisfaction 87

Tomorrow People

MAY 30, 2022

As Forrester aptly puts it: With the widespread adoption of recurring revenue models, marketing must maintain a focus on existing customers. Sometimes, customers simply grow out of their need for your product; this is something you don’t have control over. Because of this reason, customer retention should be a key priority.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

NuSpark Consulting

FEBRUARY 5, 2017

Predictive analytics is the process of mining large data sets to identify trends and patterns that help companies understand their target audiences and identify risks and opportunities. Benefits of Using Predictive Analytics. Ideally, the product you use should offer: Data from Multiple Sources. Reporting Mechanisms.

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Marketing Management Top of Funnel 100

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 51

Advertising Benchmark Video Marketing Marketing Report Analytics 51

Sprout Social

FEBRUARY 28, 2024

In The Sprout Social Index™ , 68% of consumers say their top reason for following brands on social is to stay informed about new products or services. Social media technology gives teams the resources they need to work more effectively, and the structure to meet the most critical business objectives.

Social Media 99

Social Media Work Management Marketing Management Media 99

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. Estimated reading time: 7 minutes.

Digital Asset Management 115

Digital Asset Management Work Management Marketing Management Digital Experience Platform 115

Sprout Social

APRIL 17, 2023

Tying social tactics directly to revenue is easier said than done, creating tension when competing for resources and budget. Advanced analytics capabilities provide data that yields org-wide impact, from marketing to sales to HR. Customers even described Sprout as a “can’t live without” resource. in savings. estimated savings.

ROI 100

ROI Work Management Marketing Management Case Studies 100

Madison Logic

JANUARY 3, 2024

Forrester’s July 2023 Artificial Pulse Survey participants agree , ranking creating marketing content with genAI as the most important use case for AI over the next 12 months. Repetitive tasks often consume a significant chunk of time and resources that can drain your team’s time, leading to errors, fatigue, and inconsistency.

Marketing AI 52

Marketing AI Account Based Marketing ABM Effectiveness 52

Only B2B

FEBRUARY 1, 2024

“Imagine knowing exactly who is interested in your product before they even raise their hand. Here is how the intent data will play out in 2024: Data-driven decision-making: Forrester predicts that the intent data market will reach $1.5 That’s the power of intent data.”

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

SpotMe Blog

JULY 28, 2023

of event professionals agree that using technology to improve the attendee experience is a trend with staying power”. And it’s not a trend worth missing. With detailed reporting and analytics that are not possible without, you can quickly show leadership how successful your events are through concrete numbers.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Tony Zambito

MARCH 12, 2017

For example, many legacy B2B companies have consistently put forth a tremendous amount of effort and resources into trying to achieve a 2% to 5% bump in annual revenues. Your Analytics Tell A Story Of The Past Only. The capabilities to produce analytics has been expanding at an exponential rate.

Buyer Personas 251

Buyer Personas B2B Digital Transformation B2B Sales 251

PathFactory

APRIL 13, 2023

This blog’s companion webinar “Building a More Intelligent B2B MarTech Stack With Content AI, Automation and Analytics” featuring PathFactory’s SVP of Product Marketing and Research Christine Polewarczyk and Forrester Analyst Phyllis Davidson is available here. Is a webinar more your style?

Top of Funnel 52

Top of Funnel B2B Marketing Analytics Tools Account Based Marketing 52

Martech

MAY 23, 2023

Staying ahead of marketplace trends Keep a close eye on emerging trends and anticipate their impact on your team’s work over the next 12 to 24 months. Organizations differ in how they define data-driven, though Forrester sums it up nicely : “A data-driven organization identifies the insights it needs data to inform.

Planning 109

Planning Allocation Work Management Marketing Management 109

Only B2B

MARCH 6, 2024

So, let’s get on: Lead Generation vs Lead Qualification: The Dynamic Duo of Sales Success Defining Lead Generation and Lead Qualification Lead Generation: This refers to the initial process of attracting potential customers who might be interested in your products or services.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

ANNUITAS

DECEMBER 11, 2023

The key drivers of this breaking point are performance issues and budget issues: Performance issues: Conversion rates in paid digital media and content syndication have been trending down for some time, and outbound email is at some of its worst performance levels. This is a similar trend reported in the 2022 report , as well.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Marketing Insider Group

AUGUST 30, 2021

I recently met with a group of sales and marketing influencers and we discussed trends and our projects. We shared what trend is most affecting the work we’re doing (and of course Covid and the Delta variant spread came up). So much of what we see today are product-centric claims aimed at impressing the prospect.

Paid Search Agency 297

Paid Search Agency B2B Sales Marketing & Strategy CMO 297

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. Alliances are partnerships with companies that sell complementary products. Franchisees pay to use a brand’s identity, processes, and business model to sell that brand’s products or services. Franchisees.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

KEO Marketing

MARCH 9, 2016

If your organization isn’t utilizing predictive analytics to guide your marketing planning and decisions, and the execution of both, you may be missing out on a valuable resource that can help you meet your most critical goals. The results of the survey seem to clearly confirm the value of predictive analytics for B2B marketers.

Analytics 48

Analytics B2B Marketing Planning Tools 48

Martech

JULY 29, 2022

At its most basic, that means investing marketing and sales resources in guiding high value accounts through the journey to conversion. Does the tool provide real-time analytics? What are the long-term product roadmap and launch dates? Can we manage cross-channel campaigns (in all of our relevant channels) through the tool?

Enterprise Management 100

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 100

Thinkers360

FEBRUARY 28, 2024

B2B influencer marketing is a marketing strategy in which businesses partner with industry experts and thought leaders to promote their products or services to other businesses. In addition to the Thinkers360 thought leader and influencer directories, we suggest utilizing additional resources such as analyst company web sites (e.g.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Only B2B

AUGUST 21, 2023

It involves identifying and compiling a list of potential prospects who are likely to be interested in a company’s products or services. This targeted approach significantly enhances the efficiency of lead generation efforts, allowing businesses to focus their resources on prospects with genuine potential. trillion annually.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

Litmus

OCTOBER 1, 2018

White and Community & Product Evangelist Jason Rodriguez share findings from our first-ever State of Email Service Providers report , along with insights from other research we’ve done. We’re simply trying to provide industry-level trends and to help people understand the marketplace better. How can I get access to Email Analytics?

Marketing Automation Services 40

Marketing Automation Services Webinar Metrics Marketing Budget RFP 40

Seismic

FEBRUARY 28, 2023

In fact, Forrester has forecasted that growth in US tech spending will fall from 7.4% Of those respondents, 91% said this makes them feel less productive. Goals don’t seem to be getting easier over the years, nor are people being given more resources to achieve them. in 2022 to 5.4%

Budget Programs 52

Budget Programs Work Management Marketing Management Software 52

Seismic

FEBRUARY 28, 2023

In fact, Forrester has forecasted that growth in US tech spending will fall from 7.4% Of those respondents, 91% said this makes them feel less productive. Goals don’t seem to be getting easier over the years, nor are people being given more resources to achieve them. in 2022 to 5.4%

Budget Programs 52

Budget Programs Work Management Marketing Management Software 52

Marketing Insider Group

AUGUST 30, 2021

I recently met with a group of sales and marketing influencers and we discussed trends and our projects. We shared what trend is most affecting the work we’re doing (and of course Covid and the Delta variant spread came up). So much of what we see today are product-centric claims aimed at impressing the prospect.

Paid Search Agency 181

Paid Search Agency B2B Sales Marketing & Strategy CMO 181

Litmus

JUNE 1, 2021

The trends of plateauing marketing budgets and shrinking teams will be a long-term reality for marketers throughout 2021, forcing all brands — from enterprises to SMBs — to prioritize agility. Ensuring your team is productive but not too busy will shape the culture, workload, and progress of your marketing initiatives.

Enterprise Management 61

Enterprise Management Marketing Budget Work Management Marketing Automation Services 61

SpotMe Blog

JUNE 13, 2023

They stay on top of trends and regulations in the pharma event space. Reporting and analysis: After the event wraps up, you’ll receive detailed reports, event metrics , and analytics on things like attendance, survey feedback, social media impact, and ROI. Get our comprehensive list of event production companies.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Marketing Insider Group

JANUARY 10, 2017

To help, I’ve compiled some great resources for you right here to make the beginning of getting the content train moving a little easier. If that’s not feasible, send customer surveys to people who have bought your products. Type in competitor names, product names, target audience interests, or even hashtags.

Research 100

Research Campaigns Tips Content 100

Martech

JANUARY 25, 2022

This approach saves brand resources by focusing on potentially profitable actions, rather than adopting a hit-or-miss approach and hoping customers “bite.”. CRM platforms can save brands time and resources, yet their ability to enhance customer relationships is their greatest asset. Analytical CRM. Collaborative CRM.

Enterprise Management 96

Enterprise Management Work Management Marketing Management Paid Search Agency 96

Madison Logic

NOVEMBER 30, 2023

B2B marketing is not just about selling a product or service. By neglecting demand creation, you risk exhausting your resources on a limited pool of in-market buyers and missing potential accounts who are either unaware of their problems or not actively seeking solutions.

Demand 52

Demand Brand Identity Branding Work Management 52

Martech

MARCH 27, 2023

Hiring talent with analytics experience is emerging as a critical priority this year. Top skills marketing leaders look for when hiring Up to 57% of marketing leaders prioritize analytics experience when hiring new talent, according to the State of Marketing 2023 report. This is a trend that I’ve seen over the last 5 to 7 years.

Paid Search Agency 24

Paid Search Agency Planning Budget Programs Marketing Budget Creation 24

Mereo

APRIL 21, 2022

Data-driven selling is not some fleeting trend. And the proof of the success insights-driven companies realize are compelling in and of themselves: Forrester found in a 2021 study that insights-driven organizations are 8.5 GROW INTELLIGENTLY. times more likely to report at least 20% year-over-year growth. Learn more to close the gap.

Organization 41

Organization Peer-to-peer Cross-Selling Ideal Customer Profiles 41

Top Rank Marketing

AUGUST 30, 2023

B2B marketers taking on new leadership roles naturally seek out trusted resources that help professionals in new positions hit the ground running, and TopRank Marketing is honored to be a go-to B2B content and influencer marketing agency for so many top marketers in new leadership roles. Don’t let success hinge on unspoken assumptions.”

Enterprise Management 97

Enterprise Management B2B Marketing Work Management Marketing Management 97

Markempa

AUGUST 12, 2021

I recently met with a group of sales and marketing influencers and we discussed trends and our projects. We shared what trend is most affecting the work we’re doing (and of course Covid and the Delta variant spread came up). So much of what we see today are product-centric claims aimed at impressing the prospect.

Paid Search Agency 130

Paid Search Agency B2B Sales Account Based Marketing CMO 130

SnapApp

JANUARY 4, 2017

To help, I’ve compiled some great resources for you right here to make the beginning of getting the content train moving a little easier. . If that’s not feasible, send customer surveys to people who have bought your products. Think With Google Marketer’s Almanac is another fantastic source of insights on seasonal trends and events.

Research 61

Research Campaigns Tips Content 61

Valasys

FEBRUARY 14, 2019

The CRM platform that builds lasting customer relationships, Insightly, announced on 13 th February 2019, the launch of a new and updated version of their product. This version features innovations in territory visualization, pricing and quoting, and analytics.

CRM 49

CRM Forrester Paid Search Agency Validation 49