Vision Edge Marketing

FEBRUARY 21, 2019

Many organizations believe that social listening is a good substitute for traditional market and customer research. Certainly, social listening has its merits and can provide powerful and relevant insights when combined with traditional research. But it is an adjunct to, not a replacement for, traditional market research.

Research 101

Research Work Management Paid Search Agency Marketing Management 101

Marketing Insider Group

JANUARY 10, 2017

Not every idea is necessarily perfectly aligned , or can be followed up on, however, what makes a strong piece of content stand out from the others is almost always the research behind it. Smart marketers gotta do research. And there are a lot of different methods and starting points to conduct the research.

Research 100

Research Campaigns Tips Content 100

Martech

JULY 14, 2022

Factors driving changes in ABM include shifts in buyer preferences and pre-purchase behavior, as well as the development of more sophisticated technology and data products that enable marketers to analyze behavior, identify in-market audiences, and craft experiences for a buying group or its individual members. How B2B buying has changed.

Account Based Marketing 115

Account Based Marketing Enterprise Management Work Management Marketing Management 115

Sprout Social

FEBRUARY 28, 2024

In The Sprout Social Index™ , 68% of consumers say their top reason for following brands on social is to stay informed about new products or services. As networks innovate, social media technology has evolved in lockstep—ensuring practitioners can continue to show up where and how their audiences expect.

Social Media 99

Social Media Work Management Marketing Management Media 99

NuSpark Consulting

FEBRUARY 5, 2017

Predictive analytics is the process of mining large data sets to identify trends and patterns that help companies understand their target audiences and identify risks and opportunities. Benefits of Using Predictive Analytics. Ideally, the product you use should offer: Data from Multiple Sources. Reporting Mechanisms.

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Marketing Management Top of Funnel 100

InsightSquared

AUGUST 14, 2019

For example, in the B2B world, 73 percent of leads aren’t quite ready to become clients, according to a report by the research firm MarketingSherpa. Another use of AI in B2B lead generation that’s gaining traction is predictive analytics. Using data should be integrated into all of a team’s daily sales functions.

Sales Management 228

Sales Management Marketing AI Process Top of Funnel 228

Only B2B

APRIL 10, 2024

Marketing and Sales Disconnect: According to Forrester: A well aligned team drives the 15% more revenue. Keeping pace with marketing trends and technologies is essential for staying ahead of the curve. And guiding leads through this complex journey requires a well-defined strategy. Benchmarking Your Success: Where Do You Stand?

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Lead Forensics

APRIL 16, 2024

In fact, research by Accenture indicates that customers are 5x more likely to convert when they feel a company understands their individual needs. AI can analyze historical sales data, market trends, and customer behavior patterns to generate accurate sales forecasts.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Tony Zambito

MARCH 12, 2017

B2B companies are struggling to make gaining buyer insights more than the gathering of analytics, buyer intelligence, sales intelligence, and buyer personas couched in factual data. Your Analytics Tell A Story Of The Past Only. The capabilities to produce analytics has been expanding at an exponential rate.

Buyer Personas 251

Buyer Personas B2B Digital Transformation B2B Sales 251

Zoominfo

JUNE 11, 2021

Above all, sales reps should master how to convey the value of their product and expected outcomes instead of waiting for a return to business travel and fancy dinners, said Will Frattini, director of new business sales at ZoomInfo. “I Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

Above all, sales reps should master how to convey the value of their product and expected outcomes instead of waiting for a return to business travel and fancy dinners, said Will Frattini, director of new business sales at ZoomInfo. “I Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

Only B2B

FEBRUARY 1, 2024

“Imagine knowing exactly who is interested in your product before they even raise their hand. Here is how the intent data will play out in 2024: Data-driven decision-making: Forrester predicts that the intent data market will reach $1.5 That’s the power of intent data.”

Intent Data 71

Intent Data Intent Marketing & Strategy Marketing Strategy 71

Martech

AUGUST 30, 2022

Read next: What is customer journey analytics? A full thirty-one percent of marketers surveyed by Gartner said they end their journey maps with the purchase, the lead acquisition, the initial transaction or the delivery of the product or service. “A Customer journey analytics: A snapshot. The end-to-end customer journey.

Touchpoints 96

Touchpoints Gartner Word of Mouth Loyalty 96

SpotMe Blog

JULY 28, 2023

of event professionals agree that using technology to improve the attendee experience is a trend with staying power”. And it’s not a trend worth missing. With detailed reporting and analytics that are not possible without, you can quickly show leadership how successful your events are through concrete numbers.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Sprout Social

APRIL 17, 2023

To better understand Sprout Social’s ROI, we commissioned a Total Economic Impact™ study conducted by Forrester Consulting that clearly quantifies how a composite organization comprised of our customers benefited from our platform. Advanced analytics capabilities provide data that yields org-wide impact, from marketing to sales to HR.

ROI 100

ROI Work Management Marketing Management Case Studies 100

PathFactory

APRIL 13, 2023

This blog’s companion webinar “Building a More Intelligent B2B MarTech Stack With Content AI, Automation and Analytics” featuring PathFactory’s SVP of Product Marketing and Research Christine Polewarczyk and Forrester Analyst Phyllis Davidson is available here. Is a webinar more your style?

Top of Funnel 52

Top of Funnel B2B Marketing Analytics Tools ABM 52

ClickZ

APRIL 29, 2020

30-second summary: While the marketing industry in 2019 was still highly fragmented, recent M&A activity in the past year indicates a continued trend toward consolidation. At the same time, though, the number of new products and arrivals on the martech scene keeps growing, which would suggest greater diversity. Take consolidation.

Marketing Automation Services 126

Marketing Automation Services Work Management Marketing Management Budget Programs 126

ClearVoice

JULY 7, 2023

As digital marketers, we help customers discover, enjoy, and ultimately buy our product or service. Learn how to leverage data and analytics to shape and optimize your buyer’s journey. The customer journey is the process every buyer goes through before choosing a product or service.

Optimization 52

Optimization Conversion Rate Segmentation Digital Marketing Funnels 52

Valasys

JULY 29, 2019

Emotional Analytics (EA) software collects data on how a buyer persona communicates verbally & non-verbally (i.e. The technology is also called Emotional Analytics & provides insights about how a customer perceives a product. ” How to use Emotional Analytics for Businesses.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

SnapApp

JANUARY 4, 2017

Not every idea is necessarily perfectly aligned , or can be followed up on, however, what makes a strong piece of content stand out from the others is almost always the research behind it. . Smart marketers gotta do research. And there are a lot of different methods and starting points to conduct the research. .

Research 61

Research Campaigns Tips Content 61

Martech

JULY 29, 2022

Take your list of capabilities and then do some research. Does the tool provide real-time analytics? What are the long-term product roadmap and launch dates? Are you also using additional tools for account data, competitive intelligence, predictive analytics or event management? Does the tool measure account engagement?

Enterprise Management 98

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 98

Only B2B

MARCH 6, 2024

So, let’s get on: Lead Generation vs Lead Qualification: The Dynamic Duo of Sales Success Defining Lead Generation and Lead Qualification Lead Generation: This refers to the initial process of attracting potential customers who might be interested in your products or services.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

KEO Marketing

MARCH 9, 2016

If your organization isn’t utilizing predictive analytics to guide your marketing planning and decisions, and the execution of both, you may be missing out on a valuable resource that can help you meet your most critical goals. The results of the survey seem to clearly confirm the value of predictive analytics for B2B marketers.

Analytics 48

Analytics B2B Marketing Planning Tools 48

Thinkers360

FEBRUARY 28, 2024

B2B influencer marketing is a marketing strategy in which businesses partner with industry experts and thought leaders to promote their products or services to other businesses. Identify and Research Relevant Analysts and Influencers: Not all analysts and influencers are created equal.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Only B2B

AUGUST 21, 2023

It involves identifying and compiling a list of potential prospects who are likely to be interested in a company’s products or services. In fact, research by Ascend2 indicates that 61% of marketers consider lead generation as one of the biggest challenges. Automating the process can significantly alleviate this challenge.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

Hubspot

AUGUST 30, 2023

HubSpot conducted research on the “State of AI,” with over 1,350+ specialists reporting on how AI affects their business. HubSpot’s research says that sales professionals spend 2+ hours daily to automate repetitive tasks. But what changes will it bring to the sales industry? But how does refusing AI impact business results?

Marketing AI 59

Marketing AI Top of Funnel Lead Ranking Work Management 59

Aberdeen

NOVEMBER 14, 2019

Our latest roundup includes new surveys and market research reports to enhance your B2B marketing strategy. In October, Acquire Market Research released its 2019 market report on Global Buyer Intent Data Tools. The report also offers insight into three key segments within the market: competitor, product type, and end use/application.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

Litmus

OCTOBER 1, 2018

In this webinar, Litmus Research Director Chad S. White and Community & Product Evangelist Jason Rodriguez share findings from our first-ever State of Email Service Providers report , along with insights from other research we’ve done. Have you done research into which brands are satisfied with their ESP? Blog Post].

Marketing Automation Services 40

Marketing Automation Services Webinar Metrics Marketing Budget RFP 40

BenchmarkONE

MARCH 22, 2019

Whether you’re researching CRM options, or just trying to get the most out of your existing CRM and sales and marketing tech stack, there are a handful of experts who are the most qualified to guide you. If you’re in the early stages of CRM research, high-concept blog posts are just confusing, at best. CRM Switch. Think Again.

CRM 74

CRM Forrester Small Business Marketing Digital Transformation 74

Porch Group Media

SEPTEMBER 9, 2020

In recent researched conducted by Gartner , 44% of CMOs surveyed in April and May 2020 said they are facing midyear budget cuts in 2020 as a result of the pandemic. In fact, respondents reported that almost 32% of work has shifted from external agencies to in-house teams and this trend is only expected to grow. Source: Tech.co.

Paid Content 59

Paid Content Spending Paid Search Agency CMO 59

Content4Demand

NOVEMBER 5, 2021

Yes, marketers can utilize intent data to drive their segmentation effort, helping B2B marketers discover companies (and people) who are in-market for a particular product or service. Platform publishers such as Google, Amazon, Facebook and Apple now are eliminating third-party cookies in their products.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Online Marketing Institute

AUGUST 14, 2011

Why are social analytics so important? You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. link] Research Report: A Framework for Social Analytics | Thought Experiments [.]

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Conductor

JUNE 4, 2020

1 Duane Forrester , VP Industry Insights at Yext. Look for trend data based on cohort analysis. #2 Their vocabulary informs not only our keyword research but our page content as well. #4 Check for top ranking reviews for your website to see what customers like and don’t like about your products. Let’s talk about audience.

SEO 64

SEO Tips SERP Forrester 64

Madison Logic

NOVEMBER 30, 2023

B2B marketing is not just about selling a product or service. Gartner research finds that 70% of the buying journey is complete before a buying group reaches out to a provider. Most organizations want to drive immediate growth, and brand efforts take longer and are harder to measure and demonstrate ROI.

Demand 52

Demand Brand Identity Branding Work Management 52

LeanData

FEBRUARY 10, 2022

The company’s industry-best lead-to-account matching solution is fundamental to ABM success, and LeanData Engagement Analytics is mission-critical for advancing deals to closed/won. An ideal customer profile (ICP) is a description of the type of company that would realize the most value from your product or solution.

Ideal Customer Profiles 97

Ideal Customer Profiles Account Based Marketing Demand Generation ABM 97

Moz

JANUARY 14, 2020

If we take a five-year look-back, we can see the conversion correlation section acts as an accurate predictor of upcoming trends in digital marketing. The two strongest overall trends in our 2020 report are: It’s the first year in which paid search has eclipsed organic for website revenue.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

Martech

MARCH 10, 2022

Some factors to consider: Industry Size of company Volume of goods shipped Product type Fulfillment model Location Revenue potential Country of origin. The buying group will also have to be identified; as an example, in a buying group of four, who is: The user: Usually, the actual user of the product (focused on workflow). In summary.

Account Based Marketing 102

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 102