Heinz Marketing

MAY 17, 2023

Content intelligence refers to the use of content AI, automation, and analytics to optimize B2B buyer journeys and customer experiences. Yet only 26% of B2B marketers report using AI for personalization in the most recent Forrester Global State of AI in B2B Marketing Survey. This is where content intelligence comes into play.

Analytics 52

Analytics Automation Personalization Optimization 52

Heinz Marketing

MAY 17, 2023

Content intelligence refers to the use of content AI, automation, and analytics to optimize B2B buyer journeys and customer experiences. Yet only 26% of B2B marketers report using AI for personalization in the most recent Forrester Global State of AI in B2B Marketing Survey. This is where content intelligence comes into play.

Analytics 52

Analytics Personalization Automation Case Studies 52

6sense

JUNE 22, 2017

Forrester has just released The Forrester Wave TM : Predictive Marketing Analytics for B2B Marketers, Q2 2017. In the first report of its kind for the predictive marketing analytics space, Forrester named 6sense a leader among predictive analytics providers. And of the industry. How this Wave went down.

Forrester 48

Forrester Lead Ranking Lead Scoring Marketing Budget Creation 48

Conductor

SEPTEMBER 24, 2019

That’s why we commissioned leading market research firm Forrester to build the Conductor + Forrester ROI Calculator (live on September 24) through an independent study of Conductor customers. Read on for background on the Conductor + Forrester ROI Calculator and advice and best practices directly from Alex and Andrew.

Forrester 40

Forrester ROI SEO Paid Search Agency 40

Vision Edge Marketing

MAY 9, 2023

According to PwC , data-driven organizations can outperform their competitors by 6% in profitability and 5% in productivity. Leaders must also be able to act based on these insights to drive business growth and success. Outperforming competitors. Challenged to Derive Value from Your Data? This is a critical skill for all leaders.

Business 159

Business Customer Satisfaction Acquisitions Forrester 159

Thinkers360

MARCH 8, 2024

3 Jason Forrest Forrest Performance Group Contact Jason Forrest Score: 75.12 Brian Reid Brison LLC Contact M. Brian Reid Score: 68.81 5 Dean Miles Bridgepoint Coaching & Strategy Group Contact Dean Miles Score: 67.69 6 Mitchell Levy Credibility Nation Contact Mitchell Levy Score: 63.61

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 126

6sense

MAY 31, 2018

The Forrester New Wave report lists 14 ABM platforms that matter the most and how they stack up. Forrester says: “6sense announced its acquisition of ZenIQ on April 11, 2018. 6sense was recognized as a leader in the predictive space in the Forrester Wave: Predictive Analytics Platforms for B2B marketers, as seen below.

Account Based Marketing 48

Account Based Marketing Forrester ABM Marketing AI 48

Lead Forensics

APRIL 25, 2024

Whether they’re on your website looking for help and advice, exploring other available products and services , or simply looking for a contact detail… Lead Forensics alerts you of the visit in real-time, enabling you to deliver instant, relevant and unbeatable customer experience.

Work Management 52

Work Management Cross-Selling Marketing Management Customer Satisfaction 52

Golden Spiral

APRIL 18, 2019

Understanding these two essentials will empower you to more effectively develop and market products in the B2B tech world. We’ve pulled together our list of the best resources to support your B2B tech product strategy. Below are resources we recommend for your health IT product research. HIMSS Analytics. Resource Library.

Work Management 102

Work Management Marketing Management Research Organization 102

NuSpark Consulting

FEBRUARY 5, 2017

Predictive analytics is the process of mining large data sets to identify trends and patterns that help companies understand their target audiences and identify risks and opportunities. Benefits of Using Predictive Analytics. Ideally, the product you use should offer: Data from Multiple Sources. Reporting Mechanisms.

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Marketing Management Top of Funnel 100

6sense

JANUARY 26, 2016

To wrap up 2015, Forrester Research, Inc. The report highlights new marketing strategies, predictive analytics, marketing automation tools and content messaging. published a report looking ahead to what they believe will be B2B marketing’s new mission in 2016.

Forrester 48

Forrester Lead Ranking Marketing Qualified Leads B2B 48

Zoominfo

APRIL 20, 2022

Data from Forrester Research shows how rapidly marketing metrics are changing. By 2025, Forrester predicts that only 14% of marketing teams will track marketing-sourced pipeline. . Alison Rouse, VP of analytics at CS2 Marketing, also sees the shift as part of a broader trend toward more complicated deals.

Multi-Touch Attribution 130

Multi-Touch Attribution Zoominfo Account Based Marketing Lead Ranking 130

Contently

DECEMBER 3, 2020

A key part of my job as a product manager at Contently is talking to people. By getting a sense of how people think, act, and solve problems, I can help tailor our product to their needs. Forrester research tells us that executive buyers look at an average of 17 pieces of content before signing a contract.

Lead Ranking 188

Lead Ranking Multi-Touch Attribution Lead Scoring ROI 188

Biznology

DECEMBER 29, 2017

Predictive analytics becomes an essential tool in B2B. The marketing buzzword of the year, artificial intelligence will in 2018 prove its value in speeding up data processing and applying machine learning to digital advertising, predictive analytics, responsive websites, chatbots, and all manner of customer management.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

Content Standard

NOVEMBER 8, 2016

It’s an all-too-common story: a new CEO, whether a young entrepreneur or an industry veteran setting out on his/her own, gathers a ragtag group of specialists around a catchy product and admirable vision. Your analytics system only tracks the most direct of sales interactions. Define the Conversation.

Work Management 83

Work Management Marketing Management Analytics Budget Programs 83

Leadspace

MARCH 1, 2022

A platform vision starts with the scope of the company, the product itself and the ecosystem that is built to enable a thriving market. It’s a description of the essence of the product: what are the problems it is solving, for whom, and why now is the right time to build it.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Forrester Lead Scoring 62

Leadspace

MARCH 1, 2022

A platform vision starts with the scope of the company, the product itself and the ecosystem that is built to enable a thriving market. It’s a description of the essence of the product: what are the problems it is solving, for whom, and why now is the right time to build it.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Forrester Lead Scoring 62

SmartBrief - Marketing

JANUARY 22, 2024

Let’s take a look at three trends in AI for B2B marketing that Forrester sees. Combining the analytical power of AI with human experience and expertise allows for smarter decision-making and continuous refinement of marketing strategies and tactics based on data-driven insights.

Marketing AI 83

Marketing AI B2B Marketing Trends Planning 83

Salesforce Marketing Cloud

DECEMBER 6, 2023

Rated as a leader by The Forrester Wave Report™: Financial Services CRM , Salesforce knows service — of any kind. Get top industry CRM insights See how The Forrester Wave™: Financial Services CRM, Q3 2023 report evaluates financial services CRM platforms – and why Salesforce is a Leader. Get the report 2.

Work Management 102

Work Management Marketing Management CRM Service 102

PureB2B

MAY 30, 2022

Additional data from Forrester revealed that high-performing B2B companies grow their sales enablement budget 2 times faster than low-performing organizations. To be effective at selling, SDRs need to have a good grasp of how their products work. Common Challenges for SDRs. Predictive Demand Generation.

Ideal Customer Profiles 48

Ideal Customer Profiles Top of Funnel Product Work Management 48

Leadspace

FEBRUARY 9, 2022

Being able to evaluate your data’s health with analytics is critical to further optimizing its performance and downstream ROI. However, without the proper tools, attempting to explore, monitor and sort your data with applied analytics is next to impossible. and if clients customize and build their own reporting.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Analytics Tools Multi-Touch Attribution Lead Ranking 62

Leadspace

FEBRUARY 9, 2022

Being able to evaluate your data’s health with analytics is critical to further optimizing its performance and downstream ROI. However, without the proper tools, attempting to explore, monitor and sort your data with applied analytics is next to impossible. and if clients customize and build their own reporting.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Analytics Tools Multi-Touch Attribution Lead Ranking 62

The Point

OCTOBER 29, 2014

He previously held top marketing roles at Eloqua, Forrester Research, and Reed Business Information before taking the reins as CMO at Lattice Engines , a pioneer in predictive applications for marketing and sales. Even Salesforce announced their own Analytics cloud. Why do you think analytics is suddenly such a hot topic? (BK)

Lead Ranking 100

Lead Ranking Analytics Lead Scoring Conversion 100

Martech

JANUARY 17, 2024

Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. Features to look for The availability and sophistication of these features can vary significantly based on the CDP vendor and the specific product offering.

Marketing AI 99

Marketing AI Enterprise Management Features Marketing Management 99

Only B2B

FEBRUARY 6, 2024

It encompasses various online activities, behaviors, and signals that indicate a prospect’s interest in a specific product, service, or industry. First-Party Intent Data Collection: Website Analytics: Utilize tools like Google Analytics to track website visitor behavior, identify high-engagement content, and understand buying signals.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Zoominfo

JUNE 11, 2021

Above all, sales reps should master how to convey the value of their product and expected outcomes instead of waiting for a return to business travel and fancy dinners, said Will Frattini, director of new business sales at ZoomInfo. “I Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

Above all, sales reps should master how to convey the value of their product and expected outcomes instead of waiting for a return to business travel and fancy dinners, said Will Frattini, director of new business sales at ZoomInfo. “I Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

Contently

NOVEMBER 10, 2022

.” Advancing to this level is difficult—like climbing the Mount Everest of marketing analytics difficult—but it gets a lot easier when you start using a platform to keep track of everything in one place: strategy, ideation, planning, creation, distribution, and analytics. ” Evaluate new ideas by potential revenue.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

Tomorrow People

MAY 30, 2022

As Forrester aptly puts it: With the widespread adoption of recurring revenue models, marketing must maintain a focus on existing customers. Sometimes, customers simply grow out of their need for your product; this is something you don’t have control over. Because of this reason, customer retention should be a key priority.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Leadspace

DECEMBER 14, 2021

Check out the latest from Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021. In Forrester’s evaluation of 14 leading B2B CDP companies, Forrester considers several areas of capability to determine and compare their individual data integration and unification qualifications.

Marketing Automation Services 71

Marketing Automation Services Ideal Customer Profiles Lead Scoring Lead Ranking 71

InsightSquared

AUGUST 14, 2019

Another use of AI in B2B lead generation that’s gaining traction is predictive analytics. Referred to as data-driven sales, this approach requires sales teams to collect data and use it to inform every decision they make, from the products they sell to the time of day they reach out to prospects and customers.

Sales Management 228

Sales Management Marketing AI Process Top of Funnel 228

Leadspace

JUNE 28, 2022

In a recent report by Forrester regarding the future of B2B marketing, Forrester indicated that B2B marketers are going to need to step up their game to meet marketing’s new challenge. Leverage Intent Data and Scoring to find previously unknown accounts that are in-market for your product right now. Lori is right.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing Marketing AI ABM 62

Vidyard

JUNE 18, 2019

The most recent year also showed a sizeable increase in the number of companies moving toward using a mix of internal and external video production resources to meet the shifting expectations of buyers, and the number of companies using intermediate or advanced video analytics has significantly increased.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81

Leadspace

DECEMBER 14, 2021

Check out the latest from Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021. In Forrester’s evaluation of 14 leading B2B CDP companies, Forrester considers several areas of capability to determine and compare their individual data integration and unification qualifications.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Scoring Lead Ranking 62

Martech

AUGUST 30, 2022

Read next: What is customer journey analytics? A full thirty-one percent of marketers surveyed by Gartner said they end their journey maps with the purchase, the lead acquisition, the initial transaction or the delivery of the product or service. “A Customer journey analytics: A snapshot. The end-to-end customer journey.

Touchpoints 104

Touchpoints Gartner Word of Mouth Loyalty 104

Vidyard

JUNE 18, 2019

The most recent year also showed a sizeable increase in the number of companies moving toward using a mix of internal and external video production resources to meet the shifting expectations of buyers, and the number of companies using intermediate or advanced video analytics has significantly increased.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

Only B2B

APRIL 10, 2024

Marketing and Sales Disconnect: According to Forrester: A well aligned team drives the 15% more revenue. Behavioral Analytics: Analyze user behavior across various channels (social media, email campaigns) to identify leads exhibiting buying signals. And guiding leads through this complex journey requires a well-defined strategy.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71