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KoMarketing Associates
FEBRUARY 13, 2020
However, there are certain best practices and tactics that have proven to work. However, many marketers still struggle to harness the power of analytics. Forrester reports that interactive content leads to: Business growth: as a result of higher conversion rates, from improved lead generation processes and accelerated lead nurturing.
KoMarketing Associates
JANUARY 23, 2018
Let’s say you do marketing for an accounting firm that works with mid-size companies in Boston. It’s darn near a work of art. You could afford to invest $2,000 on a piece of super-high quality content that filled that gap in your sales process/buyer’s journey. In fact, we know it isn’t working.
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KoMarketing Associates
JANUARY 23, 2014
Visualization can play a key component in how we present information and infographics play a key role taking a complex process and communicating it’s impact. There’s no denying it—today’s B2B marketers have their work cut out for them. However information overload is a constant challenge to overcome as well. Hope you enjoy!
KoMarketing Associates
NOVEMBER 10, 2021
According to Forrester, 68% of people don’t think brands share interesting content. . Sharing videos about your team or how your process works can be interesting and build brand trust. Test out different content formats to see what works for your brand. The type of content can impact your reach and engagement.
KoMarketing Associates
JUNE 14, 2018
Dun and Bradstreet recently commissioned a study by Forrester titled “The B2B Data Activation Priority,” which found that only 50 percent of marketing and sales decisions are made using data. Marketers have an abundance of data at their fingertips, but many are struggling to use it to inform critical business and strategy decisions.
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