PathFactory

MAY 31, 2021

Here’s what you need to know about content intelligence: how it works, why it matters and which improvements you should prioritize to prompt meaningful engagement, drive massive growth and leave your competitors in the dust. So how does content intelligence actually work? Instead, we’re talking: Natural language processing (NLP).

Marketing AI 59

Marketing AI Demand Forrester B2B 59

Sprout Social

FEBRUARY 17, 2022

Simply put—because it works. If you need a jumping off point to understand what content your customers like, dig into your social analytics to see what performs best. Sprout Social’s Analytics tools have advanced reports to help you learn what resonates with your audience. Why use email marketing for your business?

Template 131

Template Email Marketing Blast Campaigns Planning 131

Litmus

OCTOBER 1, 2018

In this webinar, Litmus Research Director Chad S. We didn’t have time to get to all of the questions during the live webinar, but we’ve answered them here on our blog. Some ESPs are part of a CRM suite, while others are focused on working with third-party CRM suites. Does Litmus work with Marketo to help expand on analytics?

Marketing Automation Services 40

Marketing Automation Services Webinar Metrics Marketing Budget RFP 40

SpotMe Blog

JULY 21, 2023

With the right event registration solution, you can streamline your entire registration process, drive signups with personalized experiences, and collect valuable first-party attendee data. Reporting and analytics : Run reports to see registration numbers, most popular ticket types, and more. Event registration software.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Full Circle Insights

SEPTEMBER 22, 2022

Forrester developed a new B2B Revenue Waterfall based on ABM, and it illustrates why generating MQLs is no longer Job #1 for marketers — target account activation is. Qualified: Marketing passes the baton to sales at this stage, and the sales team works to convert the lead to the pipeline stage. Save this eBook for later.

Activities 52

Activities Account Based Marketing Marketing Qualified Leads Top of Funnel 52

Convince & Convert

MARCH 6, 2017

Enter Samantha Ngo from Forrester Research and Jonny Bentwood from Edelman Intelligence, two smarties who are going to help solve this conundrum of what and how to measure social media effectiveness. They’ll be joining Talkwalker on Thursday, March 16th at 8am PT/11am ET for a webinar that you do not want to miss!

Social Media 117

Social Media Media Webinar Metrics Forrester 117

The Point

MAY 14, 2012

A new report from Forrester Consulting, commissioned by marketing automation provider Silverpop , offers little in the way of groundbreaking insights, but does provide plenty of data confirming what most already know: that many companies are failing to realize the true potential from their investments in marketing automation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Report Automation 100

Only B2B

FEBRUARY 16, 2022

Conventional lead generation tactics for B2B marketers will not work in 2022. Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. Use quantitative tools like Google Analytics to better interpret how consumers engage with your marketing resources.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Sana Commerce

MARCH 4, 2022

The most sophisticated companies are now offering webinars, online learning tools and other useful web content. The trend towards e-commerce began in the 1990s, and has only accelerated in the past few years in the context of remote work and restrictions on face-to-face interactions. Breaking down obstacles in the business process.

Forrester 52

Forrester Barriers B2B Sales Work Management 52

Vidyard

MAY 18, 2018

Implementing marketing automation can effectively bridge the gap between the various technologies, and empower marketing and sales to work closely together. #2 Recorded webinars function in a similar manner, but consist of a pre-recorded presentation played back either on demand, or as a simulated live event.

Sales Management 71

Sales Management Marketing Automation Services Marketing Automation Lead Ranking 71

ClickZ

JANUARY 22, 2020

In its first ever Marketing Automation Technology Forecast, Forrester had also predicted that the global spending on marketing automation tools will pass $25 billion by 2023, a 14% annual growth rate. Perfect for: Marketing analytics. Perfect for: Content Marketing. Identifies customers and increases revenue. Search Marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

6sense

AUGUST 27, 2021

Whereas many vendors started with basic advertising capabilities, we began at the intersection of intent signals, account identification, and predictive analytics, and then spent the last five years layering native advertising, sales intelligence, and orchestration capabilities on top of our predictive foundation.

Ideal Customer Profiles 48

Ideal Customer Profiles Marketing Automation Services Work Management Marketing Management 48

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. In it, you’ll learn the basics of channel sales and how it can work for you. For those already well-versed in working with partners, feel free to skip ahead to the sections most helpful to you. Franchisees.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Golden Spiral

MARCH 10, 2022

Your strongest voice in the sales process is not your CEO, your SDR, or even a referral. In this article, we outline four essential gifts you must give to those who interact with your marketing efforts including your website, webinars, podcasts, trade show booths, and videos. How well are you leveraging case studies in your process?

Word of Mouth 62

Word of Mouth Case Study Case Studies Stats 62

Full Circle Insights

JULY 27, 2022

It takes work and effort to develop an ideal customer profile (ICP), then to identify the best-fit companies that align with your ICP. That said, by putting effort into this process, you’re ultimately improving bottom-line efficiency in a number of ways. . Metric- and Outcome-Tracking Makes It Easier to Focus on What Works.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles ROI Full Circle Insights 52

Leadspace

FEBRUARY 19, 2018

Some of those strategies still work toward the same end goal. According to research from Forrester , 74% of firms say they want to become more “data-driven,” but only 29% say they’re good at connecting analytics to action. Related: How to Get the Most Out of Your Marketing Analytics.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Madison Logic

NOVEMBER 30, 2023

You can’t do this at the very end of the customer journey—you need to catch their attention and increase awareness before they begin the research process with a unified brand-to-demand strategy. We face a changing B2B buying landscape with longer sales cycles and larger buying committees made up of increasingly independent decision-makers.

Demand 52

Demand Brand Identity Branding Work Management 52

Golden Spiral

APRIL 18, 2019

Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Such resources include courses, webinars, assessments, meetings, and publications. HIMSS Analytics. podcasts, webinars, publications, and industry research materials. Not sure where to start looking?

Work Management 102

Work Management Marketing Management Research Organization 102

SnapApp

JANUARY 15, 2019

Demand generation marketers, in particular, have a patchwork of myths to work through. And it’s an expensive, time-consuming process to figure out that the assumptions you’ve been working under aren’t true. We do not control the research and buying process. Consumers are now in the driver’s seat in their buyer journey.”.

Demand Generation Agencies 99

Demand Generation Agencies Demand Generation Top of Funnel Webinar Metrics 99

The Effective Marketer

MAY 3, 2011

Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. 53% of Customer Intelligence professionals (those who own the customer data and are responsible for customer analytics) consider themselves as technology leaders while 47% said they were technology followers.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Marketing Insider Group

FEBRUARY 5, 2024

Search Engine Journal) 97% of marketers incorporate customer data into their decision-making process. Golden Steps ABA) SEO and Organic Search Stats Google processes approximately 7 billion searches daily, equating to about 81,000 searches per second. Voicebot) Marketing Analytics Stats Only 1.9% Statista) 45.1%

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Allocadia

JUNE 14, 2019

The Marketing Operations REVolution webinar series paid tribute to the excellent work MOps professionals have done providing beacons to guide us into the future. The Evolution of Marketing Ops Analytics and Measurement. Watch the webinar here. Watch the webinar here. Watch the webinar here.

Organization 40

Organization Multi-Touch Attribution Planning Paid Search Agency 40

Allocadia

DECEMBER 11, 2018

The Marketing Operations REVolution webinar series paid tribute to the excellent work MOps professionals have done providing beacons to guide us into the future. The Evolution of Marketing Ops Analytics and Measurement. Watch the webinar here. Watch the webinar here. Watch the webinar here.

Organization 40

Organization Multi-Touch Attribution Lead Ranking Bandwidth 40

Business Brainz

JULY 11, 2021

We, at Business Brainz like to define “insight” as nuggets of high-value information gathered from highly relevant sources, processed and interpreted by human intelligence. With the help of insight, marketers can create industry-specific contents that are relevant at every stage of the buying process. Sales and marketing alignment.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Ideal Customer Profiles 52

Online Marketing Institute

AUGUST 14, 2011

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.]

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

PathFactory

APRIL 8, 2022

That’s why PathFactory partnered with Forrester to host a webinar discussing content tagging best practices, how to improve the quality of your data, and of course, how to get started. . It’s crucial to any content strategy, but Forrester found that only 24% of B2B marketing organizations have a universal taxonomy. Taxonomy: .

Forrester 64

Forrester Tagging Practices Curation 64

Full Circle Insights

NOVEMBER 17, 2023

Full Circle Insights recently hosted the Geeks Make More Money: Building a Data-Driven Marketing Culture webinar where we broke down why our math teachers were right all along – numbers really are important! As important as flexibility is, you must first establish a baseline, processes, and expectations. What worked?

Multi-Touch Attribution 52

Multi-Touch Attribution Webinar Metrics Marketing Attribution Lead Ranking 52

Terminus

SEPTEMBER 17, 2018

According to a recent Forrester survey of B2B marketers , more than a third said they are experimenting with an account-based approach or getting started with ABM in 2018. We recently hosted a webinar with Eric Wittlake , senior analyst at TOPO , about the five big realities of account-based today. Full-Funnel ABM Analytics.

Account Based Marketing 36

Account Based Marketing Work Management Marketing Management Paid Search Agency 36

LEADership

OCTOBER 21, 2014

In a recent survey of 500 B2B and B2C decision makers in the US and UK, Forrester found that only 11% qualified as “modern marketers”. In a presentation by the IDC Executive Advisory Group, it is predicted that by the end of 2014, 60% of CMOs will have a formal recruiting process for hiring advanced marketers.

B2B Marketing 40

B2B Marketing Multi-Channel B2B Demand Generation Agencies 40

Directive Agency

FEBRUARY 22, 2019

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Database marketing is a methodical approach to the gathering and processing of consumer data that is stored and maintained in a company’s database. How Does it Work With PPC?

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

SnapApp

MAY 29, 2018

No matter which way you skin it, an efficient sales process is what fuels the high-growth B2B companies. This is why companies obsess over building and optimizing large sales teams and processes. Content saturation and more educated buyers aren’t the only things making the sales process more difficult to manage.

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

Adobe Experience Cloud Blog

JULY 12, 2010

Forrester Research shows that 59% of consumers open email based on their individual interests and 51% open emails based on their needs at that time. Site Analytics Segmentation - Using site analytics data to create behavioral segments to increase the relevancy of your campaigns. So why is Email Segmentation important anyway? .

Email Marketing 48

Email Marketing Practices Lead Scoring Lead Ranking 48

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. After college, I worked in customer relations for a large electronics' company.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Hinge Marketing

MARCH 12, 2020

A website should be a powerful and silent partner in a firm’s business development process, their recruiting program and even their service or solution delivery. A Professional Services Website that Works. Beyond the information on a firm’s bio-pages , these audiences want to understand how your teams work. Let’s get started.

Marketing Automation Services 121

Marketing Automation Services Design Marketing Websites Service 121

Hubspot

FEBRUARY 18, 2011

In Groundswell, two top Forrester analysts described this fundamental change in consumer behavior as "a social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations.". On-Demand Webinar: The State of Inbound Marketing Lead Generation.

Inbound Marketing 28

Inbound Marketing Allocation Advertising Agencies Paid Search Agency 28

NetLine

AUGUST 2, 2023

B2B lead generation is the process of identifying and capturing interest from potential customers in your product or service, with the ultimate goal of converting them into buyers. It plays a pivotal role in the sales process, connecting marketing efforts to revenue growth. Made using Midjourney What is B2B Lead Generation?

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

SendX

JUNE 3, 2020

According to a Forrester report , digital marketing spend will reach $146 billion by 2023, growing at a 9% compound annual growth rate (CAGR). Hubspot uses landing pages to convert more visitors into qualified leads by letting them opt into email lists, webinars , free trials, and so on. How do I measure our social media performance?

Online Marketing 232

Online Marketing Work Management Marketing Management Tools 232