KoMarketing Associates

JANUARY 23, 2014

Visualization can play a key component in how we present information and infographics play a key role taking a complex process and communicating it’s impact. B2B Email Marketing – 2013 Statistics. B2B Email Marketing – 2013 Statistics. However information overload is a constant challenge to overcome as well.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Golden Spiral

APRIL 18, 2019

HIMSS Analytics. Industry Reports. 55+ insight-driven reports available each year to payers and providers in exchange for feedback on their experiences. ABA Survey Reports. In addition to publishing ongoing editorial content, the publication oversees the following educational resources: Digital Banking Report.

Work Management 102

Work Management Marketing Management Research Organization 102

Mereo

APRIL 21, 2022

But Oakland Athletics leadership had applied this statistical approach with such success and commitment, this once-underdog baseball team made the playoffs for four straight seasons. In a NewVantage Partners report , almost all responding B2B executives indicated they were increasing the pace of their investments in big data and AI.

Organization 41

Organization Peer-to-peer Cross-Selling Ideal Customer Profiles 41

6sense

DECEMBER 1, 2021

70% of today’s buying process occurs undercover without engaging sales . What does this anonymous information consist of, and what does the process of “lighting up” the Dark Funnel look like? When the above identifiers reveal themselves in the right venues at statistically significant rates, they produce meaningful insights.

Top of Funnel 62

Top of Funnel Work Management Marketing Automation Services Marketing Management 62

KoMarketing Associates

NOVEMBER 10, 2021

This post outlines key statistics to help you focus on what matters in B2B social media marketing. Oberlo reports that half of all US adults with a degree use LinkedIn, and 25% of all LinkedIn users are senior-level influencers. . According to Forrester, 68% of people don’t think brands share interesting content. .

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

Seismic

APRIL 30, 2019

Asking pointed questions of people in various positions across both Sales and Marketing will give you the big picture of the gaps in content creation, content management, engagement analytics, or usage statistics. Detail how you went about the selection process (industry-defining reports, referrals, etc.),

Marketing Management 49

Marketing Management Ad Building Business Forrester 49

Marketing Insider Group

FEBRUARY 5, 2024

We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. Zippia) 82% of marketers report that AI significantly influences their content creation plans. Search Engine Journal) 97% of marketers incorporate customer data into their decision-making process.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

LeadSloth

OCTOBER 16, 2009

According to Forrester, only 2-5% of B2B firms have invested in full-featured Marketing Automation. Note: if you’re looking for a Marketing Automation job, check out the positions below… Inspiration: Web Analytics 5 Years Ago. The situation with Marketing Automation reminds me most of Web Analytics. Email Marketing.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

QuanticMind

MAY 23, 2019

Marketers are focusing on the wrong marketing metrics”, writes senior analyst and author at Forrester, Tina Moffett, in their January 2018 report: “Marketers: Stop Using Vanity Metrics To Value Your Marketing”. It looks at the average revenue of every click on each individual keyword in any given campaign.

PPC 40

PPC Advertisements Advertising SEM 40

Convince & Convert

SEPTEMBER 20, 2010

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). link] [link] Luciano Borsato RT @jaybaer: 7 surprising statistics about Twitter in America.

Social Media 159

Social Media Media Stats Statistics 159

Porch Group Media

AUGUST 3, 2021

50 Statistics on the Latest Marketing Trends and Strategies (updated for 2021). Below is a list of 50 incredible marketing statistics that every marketer should know. Source: Forrester). Alchemer and Forrester Consulting , 2021). Source: CMS Report). Source: CMS Report). Email Marketing. LoopMe , 2021).

Statistics 85

Statistics Marketing Budget Marketing & Strategy Trends 85

TrustRadius Marketing

AUGUST 21, 2018

This past March, Pew reported that 26% of American adults go online “almost constantly” up from 21% in 2015. Research from a study by Google and The Boston Consulting Group (BCG) reports that mobile usage drives or influences more than 40% of revenue in leading B2B companies. How does mobile usage influence the purchase process?

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Hubspot

APRIL 27, 2015

If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. Statistics lend authority and weight to your blogs, ebooks, and social media posts. However, not all statistics are worth citing. A search engine exclusively for inbound marketing and consumer statistics?

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

B2B Marketing Savvy

SEPTEMBER 15, 2009

Other Twitter Topics: Tools for Business Teams Multiple Account Layering Strategy More Analytics Email The Scoopdog Team. Reports of Facebook “…getting more gray…” as the 35-54 crowd increases their participation by over 60% in the last year. Facebook: The Road Ahead : a TechCrunch report from the Web2.0

Social Media 40

Social Media Facebook Research Peer-to-peer 40

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Eat 10 sandwiches, get the 11th free. Twenty five percent of the U.S. Among influentials?

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

SendX

JUNE 3, 2020

According to a Forrester report , digital marketing spend will reach $146 billion by 2023, growing at a 9% compound annual growth rate (CAGR). This could be a depressing statistic for so many of you. To make you feel better, let us add to this one more statistic. How do I measure our social media performance?

Online Marketing 236

Online Marketing Work Management Marketing Management Tools 236

SpotMe Blog

AUGUST 4, 2023

You want to make the event check-in process as smooth as possible for both attendees and organizers, no matter what type of event you’re hosting. With the right event check-in software, you can make a great first impression, streamline processes, collect valuable attendee data, and reduce onsite staffing and costs.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Marketing Insider Group

SEPTEMBER 14, 2020

A great way to increase your chances of success as a business and a brand is to understand the latest digital marketing statistics. We’ve also tried to use statistics that are no more than two years old unless otherwise noted. Strategy Analytics ). Audio and Podcast Marketing Statistics. Video Marketing Statistics.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. Tune and refine the buying process. There are a couple of things you need to do to make this metric viable: • Map your prospects’ buying process (personas and segmentation will help). In order to generate leads marketers have to know how to use the analytics.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Televerde

OCTOBER 30, 2019

I spent hours upon days scouring the internet for the most up-to-date and relevant marketing statistics you can use to inform your strategy, to stay ahead of the competition, or maybe just because you want to be the smarty-pants at the next company meeting. trillion each year from competitors that don’t, according to Forrester.

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Hubspot

APRIL 3, 2012

Salespeople are being invited into the buying process much later, are expected to present and propose, and then wind up chasing the business. The reports based on that information provide statistically accurate fodder for coaching and accountability. The result? 5) Stay organized with a CRM. 6) Use video as a sales assist.

Ideal Customer Profiles 28

Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. link] [link] Jeremy Bryant RT @jaybaer: Adding SEO, Web analytics, email marketing, social media services to your ad/PR agency. link] [link] Abbie S.

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Sword and the Script | B2B

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. At the end of the year, I go back through all these writeups to pull out some of the interesting statistics for a year-end roundup piece like this one. It takes one less piece of friction out of your sales process.”. He wrote, “So 9.5

PR 75

PR Trust Marketing Stats B2B Marketing 75

sagefrog

JANUARY 10, 2024

Having a distinct purpose at the outset ensures not only the success of your redesign but also a smoother overall process. 88% of online consumers report that they are less likely to return to a site after a bad experience. [i] Your journey toward a successful website redesign begins with a clear vision or a well-defined problem.

CMS Development 62

CMS Development Marketing AI Marketing Websites Buyer Personas 62

KoMarketing Associates

JUNE 14, 2018

Dun and Bradstreet recently commissioned a study by Forrester titled “The B2B Data Activation Priority,” which found that only 50 percent of marketing and sales decisions are made using data. What is the most interesting finding/statistic in the report, in your opinion? “I This comes down to two factors. ABOUT DEREK SLAYTON.

Data Hygiene 131

Data Hygiene Enterprise Management B2B Marketing Work Management 131

Vidyard

MARCH 23, 2021

We’ve compiled the top video marketing statistics that matter to businesses to help you make the best decision for your marketing needs. Video for Sales Statistics 1.1 Video Marketing Statistics 2.1 Video Publishing and Production Statistics 2.3 Video Length Statistics 2.4 Video Analytics Statistics 2.6

Stats 65

Stats Video Marketing Enterprise Management Planning 65

SnapApp

DECEMBER 4, 2017

There are a lot of content marketing statistics shown below. Blogging Statistics. Content Marketing Budget Statistics. Content Strategy Statistics. Content ROI Statistics. Content Promotion Statistics. Interactive Content Statistics. . Blogging Statistics . . #1. Social Media Examiner. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Conductor

JULY 6, 2022

As reported in Forbes , many B2B purchasers are looking for ways to make their jobs easier. Kicking off the buying process with online research has become the norm. But a Forrester survey found that 90% of respondents wanted relevant content at each step of the buying journey. Optimize internal linking.

Enterprise Management 59

Enterprise Management SEO Lead Ranking Lead Scoring 59

Content Marketing Institute

MAY 28, 2018

HANDPICKED RELATED CONTENT: A Step-by-Step Process for Scoring Your Content. Predictive tool: IBM Watson Analytics for Social Media. Watson Analytics for Social Media lets you sieve millions of interactions on social media platforms, including Facebook, YouTube, Amazon, Google Plus, WordPress, and Reddit.@IBMWatson IBMWatson ?#Analytics

Lead Ranking 105

Lead Ranking Social Media Tools Lead Scoring 105

Valasys

MARCH 12, 2019

This statistic was a consequence of a focused study that was conducted by Gartner in August of 2018 where they interviewed 621 marketing leaders spread across North America and the UK. According to a Forrester Research report, investment in MarTech is likely to go up by 27% increasing the expenditure to more than $122 billion by 2022 !

Marketing Attribution 49

Marketing Attribution Marketing Automation Services Paid Search Agency Advertising Agencies 49

Delivra

NOVEMBER 14, 2018

Companies that report success with tight sales/marketing alignment have 38% higher sales win rates, according to a recent study by MarketingProfs. You may feel most of the process is beyond your control. However, you may discover nuances through automation analytics that are particular to your brand and the industries you’re serving.

B2B Sales 68

B2B Sales Email Marketing Automation B2B Marketing 68

SpotMe Blog

SEPTEMBER 22, 2022

Some studies report an even higher percentage. This statistic clearly shows that HCP engagement and needs have drastically changed. According to a pharmaceutical industry report by ECG Health , less than 20% of HCPs are getting personalized experiences. Think of the billions your company spends on events. Personalization.

Webinar Metrics 59

Webinar Metrics Enterprise Management Trends RFP 59

Webbiquity

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year.

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

JANUARY 10, 2010

Marty Weintraub provides a remarkable and highly detailed guide to setting up a social media reputation monitoring dashboard using free tools such as Google Alerts, iGoogle, Google Analytics, and keyword tools along with Excel. Noting some statistics on the explosive growth of online video, David L. What’s In Your Social Media Toolkit?

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Convince & Convert

SEPTEMBER 21, 2010

But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization. How frequently will you need to create reports or check the filters? Thanks again Katie.

Social Media 155

Social Media Media Paid Content Work Management 155

Ambal's Amusings

AUGUST 27, 2009

Forrester Blog for Interactive Marketing Professionals. When you create your content strategically, you have the ability to more accurately gauge how far along prospects are in their buying process based on which content they view. By creating valuable content mapped to the needs they have throughout their buying process, you both win.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Convince & Convert

FEBRUARY 23, 2012

Eric’s Social Media Stat of the Week: Customers Independently Complete 60% of the Purchasing Decision Process Before They Contact a Sales Rep. They found that customers independently complete about 60% of the purchasing decision process before they contacted a sales rep. This statistic struck me. Lauren : Yes.

Social Media 118

Social Media Paid Content Media Paid Search Agency 118