Buzz Marketing for Technology

NOVEMBER 14, 2012

Furthermore, when it comes to their websites, mobile sites, apps and CRM platforms, major e-commerce players need to realize that only through a customized combination of multivariate testing, optimization and personalization best practices can they truly begin to reach consumers with personalization that is effective and full of impact.

Personalization 100

Personalization Advertising Agencies Terms and Conditions Paid Search Agency 100

Contently

DECEMBER 28, 2022

AI rapidly produces content, images, and video, and Forrester predicts that 10% of Fortune 500 enterprises will adopt AI to generate content in 2023. Details matter when working with generative AI. The AI also has integrations with common content creation and analytics platforms to integrate into the typical content team workflow.

Practices 136

Practices Generation Best Practices Content 136

Adobe Experience Cloud Blog

MARCH 14, 2013

Fortunately, various marketing analytics exist to give companies insight into their various programs’ levels of effectiveness: Each sequential method on this list will give you a more accurate view into your customer value data – but this additional insight also comes with a corollary rise in cost and complexity. Here’s how it works.

Multi-Touch Attribution 48

Multi-Touch Attribution Budget Programs ROI Sales Management 48