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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Adobe) 80% of consumers are more inclined to purchase from companies offering personalized experiences. Ahrefs) In the US, 53% of people research products using search engines before making a purchase. Voicebot) Marketing Analytics Stats Only 1.9% MarketingEvolution) 76% of marketing leaders base decisions on data analytics.

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The Impact of Mobile on B2B Customers

TrustRadius Marketing

A recent study on the buying habits of millennials in the US found that 73% of them drive product and service purchasing decisions. How does mobile usage influence the purchase process? But it can also help with your strategic KPIs, like time to purchase and customer lifetime value. BCG predicts this will grow to 70% by 2020.

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22 Key Statistics For Successful B2B Social Media Marketing Programs

KoMarketing Associates

To be effective, brands must develop a data-backed strategy, create an appropriate budget, and measure their success. According to Forrester, 68% of people don’t think brands share interesting content. . Actionable Measurement. What to Measure. Not sure what to measure for social media success?

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Understanding the New Roles in Marketing

Hubspot

Marketing operations professionals are charged with m onitoring, measuring, and analyzing the effectiveness of marketing initiatives as they relate to the overall company's goals. Marketing operations would be a fit for anyone who has an analytical mind and is interested in marketing and sales strategy.

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The Sales Game Has Changed: Here's How to Adapt

Hubspot

As a result of the blogging platform and rich suite of analytical tools combined with our dedication to creating content and landing pages, our incoming leads have increased one hundred times over, going from 15 to around 500 leads per quarter. 5) Stay organized with a CRM. 5) Stay organized with a CRM.

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7 Benefits of Using B2B Martech Software During Lockdown

Valasys

According to the “Marketing Automation Technology Forecast, 2017 to 2023 (Global)” report by Forrester, marketing automation technology is expected to grow at a 14% compounded annual growth rate (CAGR) over the next 5 years. 6 Omnichannel Tracking & Measuring the Results. on their journey to becoming a customer.”

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7 Challenges of Conducting a Content Audit

Atomic Reach

If you have a great resource like an ebook that has generated a lot of sign-ups to your newsletter, and you know that your audience spends a lot of time on YouTube, you could then repurpose it into a video for that platform. Analytics is a great place to start in evaluating quality content. Finding Content Gaps.