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Act-On’s a Leader in the Forrester Wave™ and What That Means to You

Act-On

So, with that said, we were pretty excited to see Act-On Software named a Leader among lead-to-revenue management (L2RM) platform vendors in the Forrester Research, Inc., report: The Forrester Wave™: Lead-to-Revenue Management Platform Vendors, Q4 2016. “… What Act-On might miss in depth, it reaches in breadth,” writes author Lori Wizdo, Principal Analyst for Forrester Research in the report. When Act-On was listed in Forrester’s 2014 report, our founder Raghu Raghavan called it an “ amazing milestone ” for the company. WIIFY? So, what’s in it for you?

How to Choose the Right Predictive Analytics Tool for Account-Based Marketing

NuSpark

Predictive analytics is the process of mining large data sets to identify trends and patterns that help companies understand their target audiences and identify risks and opportunities. Benefits of Using Predictive Analytics. According to a 2015 report from Forrester Research, 83 percent of companies who tried using predictive analytics for insights had positive outcomes.

Are CMOs Poised To Take Over Technology Purchasing?

It's All About Revenue

Today, most tech purchase decisions are still being made in the CIO/CTO suite. However, as the debate around CIO-CMO fusion continues, and as data-centric and customer-centric businesses seek to work faster, issues like shadow IT, marketing-led tech, Big Data boom, predictive analytics, etc. CMOs Step into Tech Purchases with Increasing Responsibilities. Rather, the trend is shifting towards Line of Business (LoB) executives making tech purchase decisions. Now, they will add making tech purchase decisions to the list. There is nothing new about that.

20 (More of the) Best SEO Guides, Tips and Insights of 2011

Webbiquity

Discover how to use Google Analytics data, technical tweaks, website audits, keyword research, fresh content, social media activities and more for SEO success here in 20 more of the best SEO guides of 2011, a follow-up to 40 of the Best SEO Guides, Tips and Insights of 2011 (So Far) published last November. SEO remains the most cost-effective way to drive website traffic. Example: “2.)

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How Marketing Can Enable Sales To Use Video

Vidyard

From the marketer’s perspective, they are not likely measured on marketing qualified leads (MQLs) but rather on the ‘quality’ of the work, or how well it aligns with brand. Right from the get-go there are two groups of people being measured on very different criteria. Forrester Report: B2B Buyers Mandate a New Charter for Marketing and Sales. Why is alignment so tricky?

Agencies Under Pressure to be More Digital

Act-On

According to Peter Levitan of WPP (who’s purchased a few agencies in his time), digital agencies tend to have a baseline value of 8x EBITDA.  In comparison, typical agencies are valued at 2-5x EBITDA. How do you measure up? The economy continues to dig its way of the recession, and businesses that hunkered down for years are beginning to market themselves again. over 2015.

5 Ways to Improve the Quality of Your B2B Leads

The Forward Observer

2010 Forrester Research study found that companies that excelled at lead nurturing were able to generate 50% more sales-ready leads at a 33% lower cost per lead than other companies. Various studies show that buyers now are really only engaging with sales representatives in about the last third of their purchasing process. You might have weak leads. The number and the quality.

9 Things Your Online Store Should Have To Keep Customers Happy

Vertical Response

You want a visitor’s experience to be easy and enjoyable for them to make a purchase or book an appointment, and share their positive experience with friends. Make it simple for customers to follow you, share their wish lists and purchases, and inspire them to pass your social posts on to friends. search box provides a service to not only your customers but also your analytics.

This Week in Content Marketing: Can Content Save Advertising?

Junta 42

It also treats web page traffic and social sharing as if they are the only important measures of engagement. He is also “absolutely baffled” that large advertising holding companies seem to be ignoring opportunities to purchase talented content producers. When I dug deeper, I discovered that the Forrester study was based on only 86 survey respondents – not very statistically accurate.

How to measure ROI on creating and marketing content?

Connect the Docs

Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. But measuring doesn't have to be difficult. We asked our panel of B2B marketing experts "How can B2B marketers measure return on investment (leads generated, market awareness etc) for the money/effort spent on creating and marketing content? Blogs.

5 Myths of Social Media Marketing

Marketing Action

2014 report from Forrester found that 26 out of 30 B2B companies failed to create compelling content that engaged their audiences , losing sales and buyers to competitors in the process. Not so, says that Forrester report. It’s clear that B2B buyers are using social media at high rates to make purchase decisions, and the trend towards relying on social media is only getting stronger.

87 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Data & Analytics. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ).

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Guide Your Buyers Through the Customer Journey with Social Media

Modern B2B Marketing

With a s much as 90% of a buyer’s journey being self-directed, according to Forrester Research’s 2015 report, “Don’t Let Muddled Messaging Compromise Customer Experience,” it’s clear that the modern customer journey now begins with self-education. It’s important to remember that engagement with a brand doesn’t necessarily begin or end with a purchase. Be authentic.

Insights Drive Better Customer Experience

B2B Marketing Insider

In addition to this I think how socially active a company is coupled with their desire to truly ‘engage’ their customers (as opposed to broadcasting to them) via these channels is also a useful measure. During this time, Forrester found that those companies who performed poorest in the Customer Experience Index also performed poorest in terms of stock performance.

Marketing Redefined: 3 Ways Technology Is Transforming Marketing

Modern B2B Marketing

On average, smartphone owners spend two hours a day accessing apps and websites on their phone and pick up or glance at their phones 150-200 times a day, according to Forrester Research’s 2015 report, “Vendor Landscape: Mobile Engagement Automation Solution.” These advances will help you identify a need before your buyer knows it, thus shortening the purchase cycle. 3.

70 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Data & Analytics. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ).

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Nurturing Leads With Webinars: Awareness is Just the Beginning

Marketing Action

Marketers’ primary goal is straightforward: to identify new prospects and progress them from one stage of the buying process to the next, ultimately moving them to the purchase stage. In fact, according to Forrester Research , webinars are the #1 marketing tactic at each stage of the sales funnel. Purchase. Awareness. Consideration. Evaluation. So what are you waiting for?

Should “Data Scientists” Really Be #1 on CMOs Wish List?

Radius

Research VP Doug Laney asserted that the need for data scientists was “growing at about 3x those for statisticians and BI analysts” and that there is an “anticipated 100,000+ person analytic talent shortage through 2020.”. The marketing team must now focus on simplifying process and focusing on the key measures of success, including what works and what does not work so that they know what they can eliminate. This complements feedback that we collected in a survey commissioned through Forrester Consulting. The post Should “Data Scientists” Really Be #1 on CMOs Wish List?

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The ROI of Influencer Marketing

Marketing Action

And, furthermore, can the value and impact of influencers be measured? And yes, its value and impact can be measured. Influencer marketing is as old as the hills, but technology and the Internet have blown the doors off its potential; not only can influencers reach more (and different) people than you can, they can sway opinions and impact purchasing decisions at unprecedented scale.

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Best Twitter Tips, Tools and Tactics of 2011

Webbiquity

Twitter users are twice as likely to purchase from companies they follow than are Facebook users. Laurie Sullivan summarizes a report from Forrester Research outlining the challenges and opportunities marketers face in using Twitter effectively. The Top Ten Twitter Statistics and Analytics Tools by Dead Dinosaur. How Twitter Web Analytics Will Help Your Business by PCWorld.

Understanding the New Roles in Marketing

Hubspot

Marketing operations professionals are charged with m onitoring, measuring, and analyzing the effectiveness of marketing initiatives as they relate to the overall company's goals. Marketing operations would be a fit for anyone who has an analytical mind and is interested in marketing and sales strategy. Analytics as a Core Skill. "Ch-ch-ch-ch-changes." The Technology CMO.

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Why Digital Marketers Need to Get More Personal

Buzz Marketing for Technology

According to Forrester, Web personalization is “creating experiences on websites or through interactive media that are unique to individuals or segments of consumers.” In reality, every specific piece of information you can gain about your customer—from search information to online behavior and purchases—can be used to create a personalized experience. It makes sense.

Tom Pisello: The ROI Guy: Marketing Hierarchy of Needs: Achieving.

Tom Pisello

According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. Marketing Operations and Technology consists of the following services: Lead capture and scoring Collecting and analyzing on-site analytics data Optimizing creative “look-and-feel&# (e.g., How to Measure and Present the Effectiveness of Yo.

Follow The Money To The CMO

B2Bbloggers

Tech companies woke up and saw the growing role of technology in the marketing department – web analytics, marketing automation, social media, digital advertising and digital creation. And follow they did.  It started with Adobe’s purchase of web analytics company Omniture in 2009. The fit was perfect for Adobe: they now had the software to help marketers both create digital experiences and measure them. Forrester Research recently recommended establishing an “office of marketing technology” to deal with all the technologies in marketing. It began in 2009. 

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Facebook Updates Cover Photo Guidelines to Allow Calls-to-Action

Hubspot

Previously -- we dug this up from an old blog post -- Facebook's policies regarding cover photos clearly stated that cover photos cannot include: Price or purchase information, such as “40% off” or “Download it at our website.”. 37% of brands would like to use social media engagement to create customer-tailored marketing campaigns , according to a Forrester report. Awesome!

B2B Websites: How To Generate More Leads

The Forward Observer

In the past, there was less information available for buyers researching a purchase. At that point, the seller could educate the buyer and influence the buyer’s research and ultimate purchase. According to Forrester , buyers can be anywhere from two-thirds to 90% through their purchase before first contacting the seller. Don''t be. Lots of companies are in the same boat.

Top Webinars You Should Watch For Marketing Success in 2017

Radius

Select the right predictive analytics vendor. According to a 2016 report, 1 in 4 decision makers prefer Facebook when seeking information on a purchasing decision…ranking it ahead of LinkedIn and Twitter. It’s now a viable and measurable channel that can enhance your go-to-market efforts. At Radius, we live and breathe all things predictive analytics.

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Time to Retire Old School B2B Web Practices

Marketri

” And the negative consequences for being “behind the times” can be measureable. Web sites that address the questions a B2B buyer has and provide valuable insight will “warm” up the visitor and increase the chances that they will return when they are ready to discuss a purchase. The B2B marketing world is changing. as helpful links.

3 Marketing Fundamentals for Busy B2B Marketers

SnapApp

Measureable. What kind of content do they want at each stage of their journey, and what questions will they have as they progress (ideally) toward a purchase? Lori Wizdo at Forrester has a helpful process for defining the buyer’s journey and laying it out in a readable map. Dig into your analytics and identify any weak spots. Winter. Go back to your fundamentals.

33 Stats That Paint a Picture of the Future of Marketing

Hubspot

Source: Forrester ) Tweet This Stat! 3) 75% of B2B companies do not measure or quantify social media engagement. Source: CMO Survey ) Tweet This Stat! 8) 60.2% of marketers are looking for analysis options, as well as other analytics options, in their social media management tools. Marketing Analytics and Integration. so we can solve them! Finally, marketers (and CMOs!)

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Retention that Drives Revenue: 5 Tips for Customer Loyalty Programs

Marketing Action

According to Forrester Research , loyalty programs today are doing much more than driving more purchases and bigger profits. For example, Walgreens has a Balance Rewards program that awards points based on store purchases. The study also showed that these customers are more likely to respond to mobile campaigns and to purchase products that are advertised on social media sites.

Embracing the Age of the Customer: How to Become Customer Obsessed

Modern B2B Marketing

At a recent webinar with Cory Munchbach, analyst at Forrester Research, and Jon Miller, Marketo’s co-founder and VP of Marketing, the two speakers clarified exactly that. When customers make purchases today, they no longer take linear, predictable, easily influenced paths. Make it Measurable. The last piece, of course, is analytics. The challenges facing these marketers.

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Embracing the Age of the Customer: How to Become Customer Obsessed

Modern B2B Marketing

At a recent webinar with Cory Munchbach, analyst at Forrester Research, and Jon Miller, Marketo’s co-founder and VP of Marketing, the two speakers clarified exactly that. When customers make purchases today, they no longer take linear, predictable, easily influenced paths. Make it Measurable. The last piece, of course, is analytics. The challenges facing these marketers.

Aging 32

73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

We'll see brands using that customer-focused content to deliver more personalized and relevant content experiences to build brand awareness, engagement and purchase consideration. In 2017 smart B2B marketers will be making their big data small with analytics solutions and personnel that can connect the dots between intent, experience and action. CEO at Vertical Measures. link].

Going from Good to Great Marketing: Leading and Managing Change

Modern B2B Marketing

Buyers are now in control of when and how they access information during the purchase process. During our Good to Great virtual event, Forrester presented on our keynote with our CMO Sanjay Dholakia and brought up a number of great points about how to transform your organization to match the pace of the today’s marketer. Measure against new metrics. Automate processes.

70 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Data & Analytics. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ).

Digital Marketing Glossary, Part 2

Marketing Action

In a recent post on Content Marketing Institute ’s blog, Eric Wittlake commented that “When many B2B marketers say demand generation, they mean lead generation — which is to say they will measure success based on the number and value of the leads their efforts bring in. Most cars measure the rotational speed of either the wheels or the transmission using a drive cable. license.