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| | FIFTH GEAR ANALYTICS
NOVEMBER 16, 2010 10 Marketing Trends for 2011
Marketing analytics are red hot. If you think about it, this avalanche of data is also fueling the growth of analytics. The social conversations are giving marketers an unending stream of incoming data but marketers need advanced analytical capabilities to identify, analyze and describe patterns amidst all the digital garbage. Kenyon Blunt. Social media marketing will mature.
| | WEBBIQUITY
FEBRUARY 13, 2012 20 (More of the) Best SEO Guides, Tips and Insights of 2011
Discover how to use Google Analytics data, technical tweaks, website audits, keyword research, fresh content, social media activities and more for SEO success here in 20 more of the best SEO guides of 2011, a follow-up to 40 of the Best SEO Guides, Tips and Insights of 2011 (So Far) published last November. SEO remains the most cost-effective way to drive website traffic. Example: “2.)
| | LEAD VIEWS
AUGUST 16, 2010 The Giants in the Marketing Technology Landscape
IBM recently announced that it has entered an agreement to purchase Unica in a cash transaction worth approximately $480 million. Post acquisition, Unica’s software unit will work with IBM’s business analytics and optimization consulting organization – a team of 5,000 consultants and a network of analytics solution centers.
| | INSIGHTIQ BLOG
NOVEMBER 17, 2010 Online Analytics in Action: Footprints in the dark
From an analytic perspective it is exciting to see the growth of online sales and even more exciting to see that mobile devices are making up a growing percentage of this activity. Given Quaero's expertise in online and mobile analytics this news makes 2011 prospects look strong. The study listed the top 5 analytical adoption hurdles executives were encountering. The iPad.
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E-STORM Top 10 Resources for Multichannel (aka Cross Channel) Analytics.
| MONDAY, DECEMBER 7, 2009
So we hope that this compilation helps you and your organization in understanding the issues on multichannel marketing, how to extract meaningful results, and most importantly, provide new avenues to find information about the growing area multichannel marketing/analytics
and attribution. Attribution Indices – From American Attribution Index – sponsored by ClearSaleing/Vetra Analytics
THE EFFECTIVE MARKETER The Challenges in Adoption of Marketing Technology « The Effective.
| TUESDAY, MAY 3, 2011
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Challenges in Adoption of Marketing Technology A recent webinar hosted by Neolane, “ Crack the Code – Getting C-Suite Buy-In for Your Marketing Tech Purchases
had a very interesting presentation by Suresh Vital from Forrester
Research. Companies need to be able to track and measure
customer interactions from a reliable source and that has driven a lot of the recent interest in Marketing Automation and Customer Intelligence technologies. MORE >>
LOOPFUSE Q&A with Laura Ramos of Forrester Research – Part 1: Defining the.
| WEDNESDAY, FEBRUARY 24, 2010
Q&A with Laura Ramos of Forrester
Research - Part 1: Defining the Market February 24th, 2010 by Sean Dwyer Without question, Laura Ramos of Forrester
Research ( blog ) is an expert in the marketing automation space with a specific focus on the best practices in lead management. Ramos: As part of Forrester
’s research team that serves the marketing professional, I agree that the term Marketing Automation is bandied about ambiguously. While I did not actually meet Laura in person until late 2009, I have certainly known that she is a thought leader in the industry. MORE >>
MODERN B2B MARKETING Email Marketing Best Practices from MarketingProfs Virtual Event
| MONDAY, JULY 12, 2010
Research shows that 59% of consumers open email based on their individual interests and 51% open emails based on their needs at that time. Those who click yet have not purchased
of a specific product/category/service. Site Analytics
Segmentation - Using site analytics
data to create behavioral segments to increase the relevancy of your campaigns. Cross sell to purchases
of a specific product. Measure
appropriate behaviors. So why is Email Segmentation important anyway? . Why should segments be developed? Decrease Opt-outs. MORE >>
FIFTH GEAR ANALYTICS A Hyper Digital World Still Leads to Offline Cash Register Sales.
| THURSDAY, JUNE 17, 2010
Do you remember measuring
web site hits? recent Omniture survey crystallized for me that we’ve spent so many years reacting to new tactics and technologies that we still haven’t figured out what our high school woodshop teachers were telling us: Measure
Twice, Cut Once. In addition to maudlin numbers about measuring
mobile technology, video, and ROI, according to Ominutre, 69.1% use social media in their marketing, but 41% of those can’t measure
conversion. According to Forrester
’s Using Digital Channels to Create Breakthrough Multichannel Experiences : 53% of U.S. MORE >>
- Tom Pisello: The ROI Guy: Marketing Hierarchy of Needs: Achieving. TOM PISELLO | MONDAY, OCTOBER 11, 2010
- How does Time affect Marketing Accountability? MODERN B2B MARKETING | TUESDAY, MAY 25, 2010
- 33 Stats That Paint a Picture of the Future of Marketing HUBSPOT | MONDAY, AUGUST 27, 2012
- Best Twitter Tips, Tools and Tactics of 2011 WEBBIQUITY | MONDAY, JANUARY 9, 2012
- Facebook Updates Cover Photo Guidelines to Allow Calls-to-Action HUBSPOT | FRIDAY, MARCH 22, 2013
- Going from Good to Great Marketing: Leading and Managing Change MODERN B2B MARKETING | FRIDAY, JANUARY 25, 2013
- Understanding the New Roles in Marketing HUBSPOT | FRIDAY, NOVEMBER 16, 2012
- The Giants in the Marketing Technology Landscape LEAD VIEWS | MONDAY, AUGUST 16, 2010
- CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table VIEWPOINT | TUESDAY, MARCH 6, 2012
- Why Digital Marketers Need to Get More Personal BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, NOVEMBER 14, 2012
- Integrate Social Networks with your Corporate Website with ‘Social Sign On’ DELICIOUS B2BMARKETING | FRIDAY, OCTOBER 1, 2010
- Follow The Money To The CMO B2BBLOGGERS | WEDNESDAY, SEPTEMBER 19, 2012
- Cascading detail for sales enablement B2B MARKETING CONFIDENTIAL | WEDNESDAY, FEBRUARY 10, 2010
- Time to Retire Old School B2B Web Practices MARKETRI | THURSDAY, MARCH 8, 2012
- The Sales Game Has Changed: Here's How to Adapt HUBSPOT | TUESDAY, APRIL 3, 2012
- Top 60 B2B Marketing Posts and Hottest Topics November 2010 B2B MARKETING ZONE POSTS | WEDNESDAY, DECEMBER 1, 2010
- Demandbase: A New Twist In The Lead Management Automation Market DELICIOUS B2BMARKETING | FRIDAY, JULY 31, 2009
- B2B Lead Management Market Heats Up DELICIOUS B2BMARKETING | FRIDAY, JULY 31, 2009
- Attempt at Categorizing Technology for Managing the B2B Pipeline B2B MARKETING CONFIDENTIAL | MONDAY, NOVEMBER 20, 2006
- Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness THE ROI GUY | MONDAY, OCTOBER 11, 2010
- Ruthless Environment Requires New Ways to Attract & Retain Customers. FIFTH GEAR ANALYTICS | TUESDAY, JUNE 22, 2010
- Q&A with Laura Ramos of Forrester Research - Part 1: Defining the. LOOPFUSE | WEDNESDAY, FEBRUARY 24, 2010
- Engagement - Just another metric? - Marketing Interactions MARKETING INTERACTIONS | MONDAY, AUGUST 13, 2007
- Top 25 Articles and 8 Topics in B2B Marketing for March 2010 B2B MARKETING ZONE POSTS | MONDAY, APRIL 5, 2010
- Best of 2009: Social Media Marketing, Part 1 WEBBIQUITY | SUNDAY, JANUARY 10, 2010
- ClickInsights: How can B2B marketers use content effectively for demand generation? CONNECT THE DOCS | THURSDAY, AUGUST 27, 2009
- How Do You Classify Demand Generation Systems? CUSTOMER EXPERIENCE MATRIX | TUESDAY, JULY 29, 2008
- My Company is Blogging and Tweeting: So Now What Do We Do? FEARLESS COMPETITOR | WEDNESDAY, JUNE 17, 2009
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