So we hope that this compilation helps you and your organization in understanding the issues on multichannel marketing, how to extract meaningful results, and most importantly, provide new avenues to find information about the growing area multichannel marketing/analytics and attribution. Attribution Indices – From American Attribution Index – sponsored by ClearSaleing/Vetra Analytics (PDF) Key Takeways: Attribution Indices from Small, Medium and Large advertisers from a sample set of over 1.3 Big caveat! of their time online and simultaneously watching the tube. Privacy Policy MORE >>

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Challenges in Adoption of Marketing Technology A recent webinar hosted by Neolane, “ Crack the Code – Getting C-Suite Buy-In for Your Marketing Tech Purchases &# had a very interesting presentation by Suresh Vital  from Forrester Research. Companies need to be able to track and measure customer interactions from a reliable source and that has driven a lot of the recent interest in Marketing Automation and Customer Intelligence technologies. MORE >>

Q&A with Laura Ramos of Forrester Research - Part 1: Defining the Market February 24th, 2010 by Sean Dwyer Without question, Laura Ramos of Forrester Research ( blog ) is an expert in the marketing automation space with a specific focus on the best practices in lead management.  Ramos:  As part of Forrester’s research team that serves the marketing professional, I agree that the term Marketing Automation is bandied about ambiguously. While I did not actually meet Laura in person until late 2009, I have certainly known that she is a thought leader in the industry.  MORE >>

Forrester Research shows that 59% of consumers open email based on their individual interests and 51% open emails based on their needs at that time. Those who click yet have not purchased. Purchases of a specific product/category/service. Site Analytics Segmentation - Using site analytics data to create behavioral segments to increase the relevancy of your campaigns. Cross sell to purchases of a specific product. Measure appropriate behaviors. So why is Email Segmentation important anyway? . Why should segments be developed? Decrease Opt-outs. MORE >>

Do you remember measuring web site hits? recent Omniture survey crystallized for me that we’ve spent so many years reacting to new tactics and technologies that we still haven’t figured out what our high school woodshop teachers were telling us: Measure Twice, Cut Once. In addition to maudlin numbers about measuring mobile technology, video, and ROI, according to Ominutre, 69.1% use social media in their marketing, but 41% of those can’t measure conversion. According to Forrester’s Using Digital Channels to Create Breakthrough Multichannel Experiences : 53% of U.S. MORE >>