Remove measurement work
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Prove the value of content by managing the end-to-end process under one roof

Contently

The job’s not over until the paperwork is done—or, for content marketers, until results are measured. For most Chief Marketing Officers (CMOs), the holy grail of content measurement is return on investment (ROI). ” Evaluate new ideas by potential revenue. Gated content can be analyzed using Docalytics.

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Is Google Analytics going away? What marketers need to know

Martech

With Universal Analytics sunsetting and the rise of what’s being called Google Analytics 4 in its place, digital marketing analytics can be a confusing place, so let’s make things clear… and know that I even got some input from Google digital marketing evangelist Avinash Kaushik too! The changes with Google Analytics 4.

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The 2020 SEO Platform Forrester Wave Report – Conductor Named Best SEO Platform

Conductor

A truly great SEO platform functions as a partner to brands to scale their Organic Marketing program— ensuring teams create valuable content, that this content can be found, and that they can measure the effectiveness of their efforts. The ability to create results-driven processes. Expedite Your Processes to Get More Done.

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The Quest for Unified Marketing Measurement

B2B Marketing Directions

Multiple research studies have shown that measuring marketing performance remains both a top priority and a major challenge for most marketers. Fifty-four percent of senior marketing respondents said that marketing analytics had not had as much influence in their organization as they expected.

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How to Use AI More Effectively in Your ABM Strategy

Madison Logic

Forrester’s July 2023 Artificial Pulse Survey participants agree , ranking creating marketing content with genAI as the most important use case for AI over the next 12 months. AI-driven ABM allows you and your team to analyze vast amounts of data to identify patterns and insights that might otherwise be missed by a human marketer.

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Optimize Your Buyer’s Journey: A Data-Driven Approach

ClearVoice

Understanding your buyer’s journey and pain points can help expedite the sales process and find new customers. Learn how to leverage data and analytics to shape and optimize your buyer’s journey. The customer journey is the process every buyer goes through before choosing a product or service.

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5 critical leadership skills every marketing ops pro needs

Martech

Mitigating risks of business processes across the organization. Simply communicating about the MQL to SQL process between teams. Staying ahead of marketplace trends Keep a close eye on emerging trends and anticipate their impact on your team’s work over the next 12 to 24 months.

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