Prove the value of content by managing the end-to-end process under one roof
Contently
NOVEMBER 10, 2022
The job’s not over until the paperwork is done—or, for content marketers, until results are measured. For most Chief Marketing Officers (CMOs), the holy grail of content measurement is return on investment (ROI). ” Evaluate new ideas by potential revenue. Gated content can be analyzed using Docalytics.
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