Only B2B

JULY 5, 2023

Must Read: Top 6 Demand Generation Strategies Which Work! Research by SiriusDecisions highlights that organizations with aligned sales and marketing teams experience a 24% faster three-year revenue growth and a 27% faster three-year profit growth.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Hubspot

MARCH 14, 2012

According to Forrester Research , companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost. If this is the case, then why are only 49% of marketers taking advantage of lead nurturing tools , as evident by Loopfuse's Marketing Automation Study ? If so, work these concepts into the content.

Top of Funnel 28

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 28

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc.

Social Media 100

Social Media Paid Content Tactics Tips 100

Adobe Experience Cloud Blog

MARCH 14, 2013

If revenues increased because the economy improved, can marketers claim their programs delivered better ROI? Methodologies to Measure Marketing Program ROI. But just because measuring marketing ROI is hard doesn’t mean it’s impossible. Here’s how it works. Pros and Cons of Single Attribution (First Touch / Last Touch).

Multi-Touch Attribution 48

Multi-Touch Attribution Budget Programs ROI Sales Management 48