Top Rank Marketing

OCTOBER 17, 2023

During the digital transformation of marketing and the shift to digital channels for communications since COVID, webinars have become a cornerstone for many B2B marketers. This new study highlighted the challenges marketers face with webinars as well as their potential.

Webinar Metrics 110

Webinar Metrics Forrester Top of Funnel Research 110

Moz

JANUARY 14, 2020

These points of differentiation are likely to become the major shifts in the online marketing mix over the next 5 years. For the majority of the 2010s, marketers were racing to the bottom of the purchase funnel. What’s the key insight digital marketers need to act upon to succeed in the 2020s?

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

Vision Edge Marketing

NOVEMBER 12, 2013

One common definition of customer lifecycle is “the progression of steps a customer goes through when considering, purchasing, using, and maintaining loyalty to a product or service.” Content marketing is part of the marketing mix, not a substitute for it. . Connection . Conversation . Consideration .

Marketing Management 100

Marketing Management Ideal Customer Profiles Paid Search Agency Advertising Agencies 100

Hubspot

NOVEMBER 16, 2012

Marketing operations staff make projections about the quality of the sales and marketing pipeline and find efficiencies that will make the company work better as a whole. Marketing operations would be a fit for anyone who has an analytical mind and is interested in marketing and sales strategy.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Hubspot

MARCH 14, 2012

According to Forrester Research , companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost. If this is the case, then why are only 49% of marketers taking advantage of lead nurturing tools , as evident by Loopfuse's Marketing Automation Study ? And so on and so forth. Make sense?

Top of Funnel 28

Top of Funnel Lead Nurturing Lead Ranking Lead Scoring 28

The ROI Guy

OCTOBER 11, 2010

For marketers, the news is good overall. According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. Out-bound marketing consists of the following services, investments and assets: Newsletters E-mail Deploying online external lead generation programs (e.g.,

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Convince & Convert

JANUARY 11, 2017

Few digital marketers entirely neglect marketing analytics. Barry: You showed me a report published by Forrester, and in it is something that says, “Marketing needs to measure the sales opportunities generated and use data to continuously optimize the ROI achieved across a well-considered marketing mix.”

Social Media 131

Social Media Sales Management Top of Funnel Media 131