Zoominfo

JUNE 11, 2021

Many, if not most, of the new companies created last year don’t know about your products, so intent signals can be a powerful tool to detect when they have interest. Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021. Call mobile numbers as prospects enter hybrid work schedules.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

B2B Digital Marketer

MARCH 14, 2024

Bridging Strategy and Technology Gaps Navigating the Marketing Labyrinth In a digital era where the marketing technology landscape is more complex than ever, deciphering the most effective strategies and tools can feel like navigating a labyrinth. Pros and Cons Pros: Wide range of tools available for specific marketing functions.

Planning 52

Planning Marketing Management Allocation Marketing & Strategy 52

6sense

JULY 22, 2020

6sense also recently released dynamic display advertising , which personalizes content in digital ads based on real-time account information, and integration with LinkedIn , which leverages 6sense’s account data and insights for all LinkedIn ad types — most of which are unsupported by other ABM vendors.

Ideal Customer Profiles 62

Ideal Customer Profiles Advertising Agencies Account Based Marketing ABM 62

Only B2B

JULY 5, 2023

According to LinkedIn , 92% of B2B marketers include LinkedIn in their digital marketing mix, making it a valuable platform for B2B demand generation. Social Media Marketing: Social media platforms continue to be powerful tools for demand generation.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

6sense

DECEMBER 10, 2021

Account-based analytics for LinkedIn ad campaigns targeted to 6sense segments via 6sense’s LinkedIn advertising capabilities. Integration with Adobe Launch, Adobe Analytics, and Adobe Target to power A/B testing, web personalization, and custom analytics with 6sense data.

Paid Search Agency 62

Paid Search Agency Companies Cold Calling Buyer Intent 62

Webbiquity

OCTOBER 13, 2010

A simple tool like Google Alerts would pick up most stray citations. The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. Budget: $0 (I have no budget, I need something free!).

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Kabbage

OCTOBER 18, 2016

At the time there wasn’t a term for these components, but in Gartner’s recent report on the Hype Cycle for Customer Analytic Applications and Forrester’s TechRadar on B2B Marketing Technologies, the banner of “Predictive Marketing” encapsulates these three use cases. Growing share of wallet with existing customer.

Allocation 157

Allocation Budget Programs Marketing Automation Services Top of Funnel 157

Only B2B

JUNE 19, 2023

According to a study conducted by LinkedIn , B2B buyers are 5x more likely to engage with a sales representative if the outreach is personalized to their specific business needs. Additionally, leveraging data analytics and marketing automation tools can help identify potential leads who align with the BANT framework.

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Lead Ranking Marketing Qualified Leads 62

Content4Demand

FEBRUARY 15, 2023

Building a More Intelligent Content Stack with AI, Automation & Analytics Tuesday, February 28, 10:45 a.m. As AI, automation and sophisticated analytics converge in B2B marketing, they’re becoming must-haves for scaling and optimizing content engines. to 11:15 a.m. to 11:55 a.m. to 2:30 p.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Valasys

JULY 29, 2019

Emotional Analytics (EA) software collects data on how a buyer persona communicates verbally & non-verbally (i.e. The technology is also called Emotional Analytics & provides insights about how a customer perceives a product. ” How to use Emotional Analytics for Businesses. Introduction.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Thinkers360

FEBRUARY 28, 2024

Since our members are all opt in they are ready and willing to work with your brand and you can avoid the noise and the “connect-and-pitch” strategy so common on platforms such as LinkedIn. While LinkedIn stands strong, the horizon broadens, welcoming diverse platforms into the influential fold.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

B2B Marketing Exchange

MARCH 2, 2023

Building A More Intelligent Content Stack With AI, Automation & Analytics” with Forrester’s Phyllis Davidson Key Takeaway: Elicitation, mirroring and active listening techniques from the spy-world can help short-cut rapport building and improve the sales process. Session: “Are We Ready To Trust The Machines?

Demand Generation Agencies 52

Demand Generation Agencies SMB Advertising Agencies Account Based Marketing 52

Vidyard

DECEMBER 16, 2020

Sellers embracing a digital-first and video-first approach to customer engagement see significant gains in 2020; New video-for-sales training tools help every business ramp up their sales teams to embrace video in new ways in 2021 . Free Video-for-Sales Training Tools Help Sellers Embrace Video in 2021. press@vidyard.com .

B2B Sales 76

B2B Sales Video Marketing Class B2B 76

Kabbage

OCTOBER 18, 2016

At the time there wasn’t a term for these components, but in Gartner’s recent report on the Hype Cycle for Customer Analytic Applications and Forrester’s TechRadar on B2B Marketing Technologies, the banner of “Predictive Marketing” encapsulates these three use cases. Growing share of wallet with existing customer.

Allocation 100

Allocation Budget Programs Marketing Automation Services Top of Funnel 100

Valasys

MARCH 11, 2020

In the Q4 2018 report by the Forrester Wave B2B Marketing Automation Platforms , Oracle Eloqua was identified as a leader. Hootsuite even emerged as a leader in the Forrester New Wave TM : Sales Social Engagement Tools report. About Hootsuite. About Oracle Partner Network.

Eloqua 59

Eloqua Marketing Automation Services Advertising Agencies Paid Search Agency 59

SpotMe Blog

JUNE 13, 2023

Reporting and analysis: After the event wraps up, you’ll receive detailed reports, event metrics , and analytics on things like attendance, survey feedback, social media impact, and ROI. Technology and Innovation A top pharma event management company will utilize the latest technology and tools to enhance your event.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Vidyard

DECEMBER 16, 2020

Free Video-for-Sales Training Tools Help Sellers Embrace Video in 2021 While the use of video is not entirely new for many sales teams, very few have learned how to unlock its real potential to engage remote prospects. In Forrester Research’s Predictions 2021: B2B Sales report, authors Principal Analyst Mary Shea, Ph.D.,

B2B Sales 65

B2B Sales Video Marketing Class B2B 65

Vidyard

OCTOBER 31, 2016

KITCHENER, Ontario – October 31, 2016 – Vidyard , the video platform for business, has been named a leader in Online Video Platforms for Sales and Marketing by independent research firm Forrester Research, Inc. Forrester analyzed nine vendors’ video platforms across 39 criteria. “I

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

Top Rank Marketing

AUGUST 30, 2023

” Alennah Curran Lee Eagle has taken a new position as Senior Account Executive, Strategic Accounts, at LinkedIn*. ” Ashley Guttuso Lisa Nakano has taken a new position as Vice President, Principal Analyst, at Forrester. LinkedIn is a TopRank Marketing client. But how does this affect the customer experience?

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Terminus

JANUARY 31, 2023

They were also excited about its self-service, dynamic campaign capabilities that enabled real-time audience customization,” stated The Forrester New Wave : ABM Platforms, Q1 2022 report. The Forrester New Wave evaluated 10 category providers according to offering, strategy and market presence.

Account Based Marketing 20

Account Based Marketing Multi-Channel Forrester ABM 20

Vidyard

OCTOBER 31, 2016

The recognition comes as part of The Forrester Wave™: Online Video Platforms For Sales And Marketing, Q4 2016, which analyzed the most significant providers in the space. Forrester analyzed nine vendors’ video platforms across 39 criteria. “I

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

KoMarketing Associates

JANUARY 23, 2014

25 Outstanding Content Marketing Tools For Your Brand. In 2012, Forrester indicated that buyers could be up to 90 percent through their buyer’s journey before even reaching out to a vendor. 25 Outstanding Content Marketing Tools For Your Brand. Marketers’ New Priorities for 2014. The Science of B2B Online Marketing.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

The Effective Marketer

JUNE 14, 2011

A Forrester Research “ How US Maketers Use Email &# Report sheds some light into the use of email by B2B and B2C companies. Author Sarah Glass states: Email is the most mature and most widely used interactive marketing tool. The Forrester Research Report can be downloaded for free thanks to Neolane. Clean Email Data.

Marketing Budget 100

Marketing Budget Practices Budget Programs Forrester 100

Marketing Insider Group

SEPTEMBER 29, 2014

Just ahead of the conference, MarketingCharts.com previewed this research from ExactTarget , conducted by Forrester and uncovered that “meeting the expectations of the always-connected customer” was the biggest challenge. The top tools used by digital marketers included. Web analytics. Email marketing platforms.

Marketing Attribution 100

Marketing Attribution Planning Marketing Management Conference 100

markempa

DECEMBER 12, 2016

My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. Tips On How to Use LinkedIn for Better Lead Generation. As a follow-up to this popular 2015 post, How to Use LinkedIn to Generate Leads , I interviewed Susan Tatum (@susanptatum) , Partner at The Conversion Company.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

Adobe Experience Cloud Blog

MARCH 13, 2017

Author: Ellen Gomes If you’re like me, you follow a set of marketing influencers on Twitter, LinkedIn, and SnapChat, and almost religiously read their blogs for new ideas, fresh perspectives, and interesting content. Analytics and Data Matter. Analytics and data have always mattered.

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

Velocity Partners

NOVEMBER 7, 2018

The barriers to entry are growing higher and higher – especially in a world where Forrester analysts expect the content marketing function to be “largely swallowed up into multi-disciplinary teams.”. We’re adapting. And it’s good. Survival of the Fittest. Not everyone’s going to make it. In content marketing, only the fittest will thrive.

Content Marketing 71

Content Marketing Account Based Marketing Marketing Automation Services Barriers 71

seo.co

JANUARY 10, 2022

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. You need to know which channels work for your business. VR And AR Enabled Technology.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Hinge Marketing

APRIL 30, 2014

3 Strategies to Take LinkedIn to the Next Level. Our research shows that LinkedIn is the most used social media channel for purchasers of professional service firms. Capitalize on this valuable information by leveraging LinkedIn as a top promotional outlet, increasing your activity in groups, and researching your competitors.

Forrester 48

Forrester Case Studies Case Study Linkedin 48

Albacross

NOVEMBER 4, 2021

Source: LinkedIn , 2020). Most marketing and sales enablement software is cramped in the known intent – after the accounts have raised their hands and become a “lead”, these tools help your team to engage and retain them better. Source: Forrester , 2021). Not exactly. This trend will continue in 2022.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Vidyard

OCTOBER 19, 2016

Forrester Research analyst Laura Ramos is a leading expert in business-to-business marketing with hands-on senior management experience in corporate, industry and product marketing; demand management; and social media. Registration is $499 for the full 2-day event.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 19, 2016

YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego join top voices in video, marketing, content and customer success. To see the full list of speakers and topics, learn more about the event or register, visit the Viewtopia website: https://www.vidyard.com/viewtopia/.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

The Effective Marketer

MAY 3, 2011

Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. 53% of Customer Intelligence professionals (those who own the customer data and are responsible for customer analytics) consider themselves as technology leaders while 47% said they were technology followers.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Sprout Social

JANUARY 9, 2017

Jump to LinkedIn. Instead, track your total reach, likes, comments and engagements with Sprout Social’s Facebook management tools. Use Twitter analytics tools to track post clicks so you are certain what content drives engagement and what falls flat. Best Time to Post on LinkedIn. Jump to Twitter. Jump to Google+.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Content4Demand

JANUARY 10, 2019

Allison Snow, Senior Analyst at Forrester , recommends tracking pipeline velocity in addition to volume metrics. The fact that webinars are a wildly popular marketing tool does not mean that they’re wildly successful. On With the Webinars. How to Create and Host a Webinar: The Ultimate Start-to-Finish Guide (+ Expert Advice).

Marketing Attribution 46

Marketing Attribution Top of Funnel Webinar Metrics Peer-to-peer 46

Marketing Insider Group

JANUARY 24, 2013

To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Earlier this month, I released the 20 B2B Marketing Blogs you need to read.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Allocadia

JUNE 14, 2019

The Evolution of Marketing Ops Analytics and Measurement. Allison Snow, Senior Analyst at Forrester, showed how the new, empowered B2B buyer is anonymous, considered, and mutable. They are an experienced researcher and will be looking on LinkedIn, G2, and Quora for information on the company without their bias.

Organization 40

Organization Multi-Touch Attribution Planning Paid Search Agency 40