Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 51

Advertising Benchmark Video Marketing Marketing Report Analytics 51

Valasys

JULY 29, 2019

Emotional Analytics (EA) software collects data on how a buyer persona communicates verbally & non-verbally (i.e. The technology is also called Emotional Analytics & provides insights about how a customer perceives a product. ” How to use Emotional Analytics for Businesses.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Thinkers360

FEBRUARY 28, 2024

B2B influencer marketing is a marketing strategy in which businesses partner with industry experts and thought leaders to promote their products or services to other businesses. Consider providing early access to relevant news or product information, demonstrating trust and fostering deeper engagement.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

SpotMe Blog

JUNE 13, 2023

They stay on top of trends and regulations in the pharma event space. Reporting and analysis: After the event wraps up, you’ll receive detailed reports, event metrics , and analytics on things like attendance, survey feedback, social media impact, and ROI. Get our comprehensive list of event production companies.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Only B2B

AUGUST 21, 2023

It involves identifying and compiling a list of potential prospects who are likely to be interested in a company’s products or services. Must Read: Pro Tips To Build Your B2B Contact List On LinkedIn Essential Tools for Automated B2B List Building A. Automating the process can significantly alleviate this challenge.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

Top Rank Marketing

AUGUST 30, 2023

” Alennah Curran Lee Eagle has taken a new position as Senior Account Executive, Strategic Accounts, at LinkedIn*. With GenAI and other technologies, it’s important to stay on top of the trends, learn from the professionals, and know what technology to use and how to best use it. Never stop learning. Also, always be kind.”

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

The Effective Marketer

MAY 3, 2011

Not a new trend, but rather a need that has ben greatly amplified by the prevalence of social media channels which in turn is making companies look for technology solutions. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. United States License.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Albacross

NOVEMBER 4, 2021

Source: LinkedIn , 2020). This trend will continue in 2022. Source: Forrester , 2021). It indicates WHO is interested in your products, WHAT they are interested in, WHERE they are on the buyer journey, and WHEN they are ready to buy. Not exactly. 68% of B2B buyers prefer to research online independently.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Vidyard

OCTOBER 19, 2016

Viewtopia ® is where we explore the latest trends in digital content and storytelling, and the expanding role that video is playing throughout the customer lifecycle. Online video is changing the way businesses connect and communicate with modern buyers,” said Michael Litt, co-founder and CEO of Vidyard.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 19, 2016

YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego join top voices in video, marketing, content and customer success. Online video is changing the way businesses connect and communicate with modern buyers,” said Michael Litt, co-founder and CEO of Vidyard.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Content4Demand

JANUARY 10, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay so far this year in content marketing. Allison Snow, Senior Analyst at Forrester , recommends tracking pipeline velocity in addition to volume metrics. Nearly 90 percent of B2B buyers conduct product research and make purchases via the Internet.

Marketing Attribution 46

Marketing Attribution Top of Funnel Webinar Metrics Peer-to-peer 46

Webbiquity

OCTOBER 13, 2010

An easy-to-use, graphically rich tool that provides monitoring (who’s talking about you, your competitors, key industry terms and trends, etc., Popular with agencies as well as corporate users, Radian6 offers a rich set of tools for social media monitoring, responding, tracking, benchmarking and analytics. Share this on LinkedIn.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Valasys

NOVEMBER 6, 2019

Forrester Research predicts that over the next 6 months starting October 2019, Instagram will continue to experiment with algorithmic updates. According to TrackMaven, Instagram generates 20 times more engagement than LinkedIn for B2B brands. Instagram is a paradise for visual marketers. Ways to Use Instagram for B2B Marketing in 2020.

B2B Marketing 51

B2B Marketing Multivariate analysis B2B Marketing Management 51

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. LinkedIn) An ABM strategy can boost marketing revenue by 208%.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Online Marketing Institute

AUGUST 14, 2011

Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.] Esp with high consideration set products and long sales cycle, it makes it difficult to track. This is a new medium, and proof over re allocation of investment is key. That’s the type of thing I like.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Directive Agency

FEBRUARY 22, 2019

Many top B2B data providers not only deliver contact information to build lists but also provide predictive analytics on target accounts. Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. Linkedin Ads. This trend isn’t changing anytime soon. Then you’re done! 2012 – 2014 Average CPC).

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Martech Advisor

DECEMBER 16, 2019

Learn how your buyers phrase their problems and use this information to formulate your product and messaging. They might even buy another product only to realize they need what you have. The customer achieves their goal by using your products/services. Definition, Design, Management, Trends, and Examples.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Vidyard

FEBRUARY 18, 2021

Welcome to the digital-first business world, where video trends will rule the day. Why Will Video Trends Rule the 2021 Digital-First World? Video Trend 1: Video in Sales Explodes 2.1 How to Take Advantage of Video Trend #1 2.1.1 Innovators Leading the Charge With Video Trends 2.2.1 Embrace Analytics 6.2

Sales Management 127

Sales Management Trends Video Marketing B2B 127

Marketing Insider Group

JANUARY 6, 2020

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. SUPERWEEK is an annual five-day conference completely focused on digital analytics.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Vidyard

FEBRUARY 18, 2021

Welcome to the digital-first business world, where video trends will rule the day. Why Will Video Trends Rule the 2021 Digital-First World? Video Trend 1: Video in Sales Explodes 2.1 How to Take Advantage of Video Trend #1 2.1.1 Innovators Leading the Charge With Video Trends 2.2.1 Embrace Analytics 6.2

Sales Management 65

Sales Management Trends Video Marketing B2B 65

Content Standard

SEPTEMBER 27, 2017

For all of the voices shouting into the thought leadership space and all of the different ways that this type of content manifests, there are a handful of reliable trends that have emerged. Some brands very obviously align well with this stance: Take for instance market research giant Forrester. They pump out books and sell products.

Thought Leadership 44

Thought Leadership Forrester Education Enterprise Management 44

TrustRadius Marketing

AUGUST 21, 2018

This widespread adoption of mobile naturally has implications for the way we search for products and services in our professional lives. A recent study on the buying habits of millennials in the US found that 73% of them drive product and service purchasing decisions. It also affects how B2B marketers can reach buyers.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

SnapApp

MAY 29, 2018

Product planning, marketing funnels and sales enablement will only get you so far — after that, it’s all about scaling the sales machine. For a lead to qualify as a prospect, you must have proof they at least have a need for your product or service. SQLs are the leads that have been qualified by sales.

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

Madison Logic

DECEMBER 14, 2023

Anticipating future B2B marketing trends is crucial to campaign and strategy development. At a time marked by rapid technological advancements, unpredictable economic conditions, and continuously shifting consumer behaviors, staying ahead with the latest marketing trends is paramount to flexible marketing motions.

Marketing AI 52

Marketing AI B2B Marketing Marketing Automation Services Work Management 52

Sprout Social

MAY 24, 2023

A recently commissioned Total Economic Impact™ study conducted by Forrester Consulting found that Sprout’s tools helped a composite organization representative of interviewed customers drive $973,000 in social media team productivity and efficiency savings over three years, and a 55% increase in year 3.

Social Media 99

Social Media Tools Work Management Marketing AI 99

Martech

SEPTEMBER 21, 2021

These features include, but are not limited to: Dynamic content generation (email, landing pages and/or website); Email deliverability tools; Account-based marketing (ABM); Mobile marketing; AI-based predictive analytics; and Social/lead profile integration. Predictive analytics. Let’s break down those capabilities.

Marketing Automation Services 117

Marketing Automation Services Enterprise Management Work Management Marketing Management 117

Oktopost

APRIL 4, 2023

Product placements and ad breaks are inserted into our social media feeds. The right approach on LinkedIn is far from the right approach on TikTok, just as the perfect post on Twitter is a flop on Instagram. Social media analytics and listening The more you lean into your social media presence, the more it will reward you in turn.

Social Media 118

Social Media Enterprise Management Work Management Marketing Management 118

Brandpoint

JUNE 7, 2018

Why attend: One-track conference full of “forward-thinking, tactical sessions in SEO, growth marketing, the mobile landscape, analytics, content marketing and more.” This year featured more in-depth sessions and workshops on digital trends. Laser-focused on helping you create a one-stop shop for product information.”

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

NetLine

AUGUST 2, 2023

B2B lead generation is the process of identifying and capturing interest from potential customers in your product or service, with the ultimate goal of converting them into buyers. Image caption: Take your B2B lead generation to the moon! Made using Midjourney What is B2B Lead Generation? What Are the Different Types of Sales Leads in B2B?

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Salesforce Marketing Cloud

JANUARY 11, 2024

About $3 trillion — that’s Forrester’s estimate for B2B sales by 2027, almost double what it was in 2021. Because businesses typically require chains of approval, closing a B2B sales deal usually involves detailed touchpoints, presentations, product demos, and negotiations with decision-makers, leading to a long sales cycle.

B2B Sales 59

B2B Sales Practices Work Management Marketing Management 59

Pam Didner

JANUARY 20, 2021

This definition focuses on setting up a systematic process to assist sales, so they can have productive conversations with relevant prospects and existing customers. When it comes to increasing productivity and effectiveness of your sales team, sales enablement can be a highly effective strategy. . When sales enablement .

Enterprise Management 138

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 138

Webbiquity

MARCH 15, 2016

But, seemingly in support of Kundera’s quote above, Forrester Research says marketers are the ““sole source of sustainable competitive advantage.”. Samsung uses its blog to explore trends like the role of IT in improving healthcare delivery. 62% of B2B technology companies use a blog to market their products.

Stats 100

Stats Business Blogging Enterprise Management Paid Search Agency 100

PathFactory

OCTOBER 20, 2021

The marketing analytics solutions commonly in use at most companies simply aren’t equipped to do this without a superhuman amount of manual intervention. Production and management: Workflows are enhanced through automation and streamlined, centralized content engines, rather than relying on siloed, disjointed, and manual processes.

Top of Funnel 52

Top of Funnel CMS Development Marketing AI Lead Ranking 52

ClearVoice

SEPTEMBER 1, 2020

To explore such topics, I spoke with Somer Simpson , VP of Product Management at Quantcast, to help navigate some of the latest industry trends as well as what Quantcast is doing to excel on a playing field currently dominated by powerhouses such as Google and Facebook. Here’s what Simpson had to say.

Budget Programs 71

Budget Programs Content Privacy Paid Search Agency 71

SpotMe Blog

JUNE 16, 2023

Data and analytics to gain insight into HCPs’ interests, knowledge gaps and preferred learning styles. For example, if an HCP accesses information about your product on your website, an omnichannel solution would allow you to follow up with related content via email or invite them to an educational webinar on the topic.

Work Management 52

Work Management Marketing Management Marketing Automation Services Lead Ranking 52

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

SpotMe Blog

JUNE 29, 2023

Pharmaceutical companies invest heavily in marketing to promote their products and connect with HCPs. Strict laws govern how pharmaceutical companies can market their products to ensure ethical practices. Regulations limit how products can be discussed, demonstrated, or distributed at events.

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing Strategy 52