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B2B Demand Generation Strategies in 2023: Accelerating Growth in the Evolving Landscape

Only B2B

Research by SiriusDecisions highlights that organizations with aligned sales and marketing teams experience a 24% faster three-year revenue growth and a 27% faster three-year profit growth. According to LinkedIn , 92% of B2B marketers include LinkedIn in their digital marketing mix, making it a valuable platform for B2B demand generation.

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Understanding the New Roles in Marketing

Hubspot

Marketing operations staff make projections about the quality of the sales and marketing pipeline and find efficiencies that will make the company work better as a whole. Marketing operations would be a fit for anyone who has an analytical mind and is interested in marketing and sales strategy.

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How to build a winning pharma marketing strategy using digital-first events

SpotMe Blog

How to leverage digital pharma marketing channels In today’s digital age, pharma companies must have an online presence to reach customers. Some of the main digital pharma marketing channels to leverage include: Social media: Build a social media strategy across platforms like LinkedIn, Twitter, and YouTube. Find out more.

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Are You Seizing the Power of Social Media Attribution?

Convince & Convert

Few digital marketers entirely neglect marketing analytics. Barry: You showed me a report published by Forrester, and in it is something that says, “Marketing needs to measure the sales opportunities generated and use data to continuously optimize the ROI achieved across a well-considered marketing mix.”

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc.

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Twitter, Facebook And LinkedIn: Age, Ethnicity And Gender Of The Major Social Networks [STUDY] by All Twitter. Shea Bennett examines research finding that, no surprise, the user base on LinkedIn skews older than on other social networks: more than half of all members are aged 36-65, with just 6% younger than 22.

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Full Circle Insights Innovates Again with Full Circle ABM

Full Circle Insights

Works with all Full Circle marketing analytics products: Campaign Attribution to attribute revenue to specific campaigns, Digital Source Tracker to track the impact of Digital marketing campaigns, Funnel Metrics for tracking person-based funnels, and Matchmaker for connecting Leads to Accounts in your CRM. Hello Opportunities!”