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6sense Reaches Milestones for Customer, Company, and Revenue Growth

6sense

Account-based analytics for LinkedIn ad campaigns targeted to 6sense segments via 6sense’s LinkedIn advertising capabilities. Integration with Adobe Launch, Adobe Analytics, and Adobe Target to power A/B testing, web personalization, and custom analytics with 6sense data.

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Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research. LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter. 1 in providing the greatest business value to companies.

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6sense Projected to Hit 100% Revenue Growth for Third Consecutive Year

6sense

The $40 million in funding 6sense secured from Insight Partners in January, combined with its recognition as a Leader in The Forrester New Wave : ABM Platforms, Q2 2020 report, have helped the company separate from the competitive landscape, fuel record hiring, and deliver on its aggressive product roadmap.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

ForresterForrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Comscore – We provide analytics for a Digital World, turning information into insights and actions for our clients to maximize the value of their digital investments.

Twitter 100
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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Startups Magazine) Over 90% of brands utilize social media for marketing. LinkedIn) An ABM strategy can boost marketing revenue by 208%. LinkedIn) 72% of consumers who conducted a local search visited a business within 5 miles. Voicebot) Marketing Analytics Stats Only 1.9% Statista) 45.1%

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Top Marketing Conferences in 2018

Brandpoint

Why attend: One-track conference full of “forward-thinking, tactical sessions in SEO, growth marketing, the mobile landscape, analytics, content marketing and more.” Host: Internet Retailer magazine. Forrester’s B2B Marketing & Sales Forum. Host: Forrester. Location: Seattle, Washington. 25-26, 2018.

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Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn

Biznology

Many social media and social selling experts say “volume” is the key to success on social media platforms like LinkedIn. In an article in Content Marketing Institute’s magazine , Jonathan Crossfield compares this scattershot “volume” method to a realtor’s flyer marketing efforts.