KoMarketing Associates

JANUARY 23, 2014

In 2012, Forrester indicated that buyers could be up to 90 percent through their buyer’s journey before even reaching out to a vendor. We would love to hear more via comments below. Hope you enjoy! The B2B Buyer is in Control. So What Are You Going to Do About It? There’s no denying it—today’s B2B marketers have their work cut out for them.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

KoMarketing Associates

NOVEMBER 10, 2021

It’s no secret that LinkedIn is one of the most socially powerful platforms for B2B marketers. Oberlo reports that half of all US adults with a degree use LinkedIn, and 25% of all LinkedIn users are senior-level influencers. . For B2B brands, LinkedIn remains the most effective platform. Content Formats and Types.

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

KoMarketing Associates

NOVEMBER 21, 2017

Findings from Forrester survey data showed 74 percent of business buyers conduct more than half of their research online before making an offline purchase. Increased Analytics and Customer Data. That’s the motto for most marketers as they continue to see the benefits of utilizing analytics for increased customer data.

Tactics 120

Tactics B2B Marketing Planning Account Based Marketing 120

KoMarketing Associates

JUNE 14, 2018

Dun and Bradstreet recently commissioned a study by Forrester titled “The B2B Data Activation Priority,” which found that only 50 percent of marketing and sales decisions are made using data. Marketers have an abundance of data at their fingertips, but many are struggling to use it to inform critical business and strategy decisions.

Data Hygiene 131

Data Hygiene Enterprise Management B2B Marketing Work Management 131

KoMarketing Associates

MAY 19, 2014

I’ve been on the receiving end of this skepticism myself and one can’t really be surprised when industry leaders / search engine spokes people like Matt Cutts and Duane Forrester call out abused SEO tactics and misguided outreach. But don’t just connect to the individual.

Ideal Customer Profiles 120

Ideal Customer Profiles Outreach Search Engine Marketing High Quality Lead 120

KoMarketing Associates

FEBRUARY 16, 2016

87 percent of B2B marketers say they struggle to produce content that truly engages their buyers.” – Forrester. 44 percent of marketing professionals say writing is their most outsourced activity.” – LinkedIn Technology Marketing Community. But, what kinds of skills are needed to become a content marketing all-star?

Content Marketing 120

Content Marketing Peer-to-peer Marketing Analytics Tools Content 120