SpotMe Blog

JULY 28, 2023

You want an onsite event technology solution that streamlines the event planning process, provides a smooth and engaging experience for attendees, and gives you valuable insights to improve future events. But with so many options on the market, how do you determine which onsite event management software is the best fit for your needs?

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Martech

JULY 18, 2022

At some stage, especially if the business is seeing growth, the question arises: “Do we need some dedicated technology to automate these processes?” Automating ABM data, analytics, campaigns and workflow processes can provide numerous benefits, including the following: Improved sales and marketing alignment.

Enterprise Management 96

Enterprise Management Account Based Marketing Work Management Marketing Management 96

ANNUITAS

DECEMBER 11, 2023

Wordstream’s annual Google Ads benchmarks study for 2023 reported that average paid search conversion rates went down 10% and cost per lead increased 20%, year-over-year. 2 – This also speaks to the need to get more serious about offline engagement channels – perhaps leading to a unique ‘arbitrage moment’ for field marketing in 2024.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Martech

AUGUST 30, 2022

Read next: What is customer journey analytics? A full thirty-one percent of marketers surveyed by Gartner said they end their journey maps with the purchase, the lead acquisition, the initial transaction or the delivery of the product or service. “A Customer journey analytics: A snapshot. The end-to-end customer journey.

Touchpoints 104

Touchpoints Gartner Word of Mouth Loyalty 104

Computer Market Research

MARCH 20, 2018

How Channel Data Analytics Solutions Can Help Improve Operation, Performance, and ROI. For vendors who sell products through their own sales department or networks of distributors and resellers, channel data analytics define and consolidate nearly all information guiding business decision making. Source: Forrester Research.

Sales Management 60

Sales Management POS Advertising Channels Work Management 60

ClickZ

JULY 9, 2020

30-second summary: Most CFM vendors offer a few standard features, such as flexible surveying capabilities and basic analytics tools, but their offerings can vary a great deal from there. The major differences tend to fall into three major buckets: support and customization, feedback options, and data collection and analytics.

Work Management 93

Work Management Marketing Management Vendors Paid Search Agency 93

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. In channel sales, companies (here we’ll call them vendors) sell through intermediaries. Franchisees pay to use a brand’s identity, processes, and business model to sell that brand’s products or services. Franchisees.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Onalytica B2B

JANUARY 12, 2018

Prior to joining BlueConic, Cory was an analyst on the customer insights practice at Forrester Research, covering the intersection of marketing strategy and technology and an expert in the marketing technology landscape. I have to admit that it was almost completely by accident!

Marketing Automation Services 131

Marketing Automation Services B2B Thought Leadership Forrester Thought Leadership 131

Martech

SEPTEMBER 28, 2021

Identity resolution platforms enable marketers to “close the loop” of customer marketing, analytics and compliance with a comprehensive holistic view of activity across all of an organization’s customer touchpoints and channels. Data onboarding is the first step in the identity resolution process. What identity resolution platforms do.

Marketing Automation Services 118

Marketing Automation Services Privacy Enterprise Management Work Management 118

Leadspace

FEBRUARY 19, 2018

While many B2B marketing strategies have changed over the years, marketing goals have stayed the same: more leads, more sales, and more ROI. Email and events are still ranked as some of the highest lead generation practices for B2B brands. More consumer data, when properly analyzed, can create better and higher-qualified leads.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Only B2B

JULY 5, 2023

Understanding B2B Demand Generation: B2B demand generation involves the process of identifying and engaging potential customers, nurturing them through the sales funnel, and converting them into loyal clients. Must Read: Top 6 Demand Generation Strategies Which Work!

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Martech

MARCH 30, 2023

It happens less today than in the past, thanks to the readily available data we can pull from platforms like Google Analytics. Google Analytics also offers a wealth of data that can tell you a lot about how your audience interacts with content, from acquisition channels to time on page and bounce rate. Where are they in the world?

Conversion 131

Conversion Marketing Analytics Tools Paid Search Agency Buyer Personas 131

SpotMe Blog

JULY 21, 2023

With the right event registration solution, you can streamline your entire registration process, drive signups with personalized experiences, and collect valuable first-party attendee data. Reporting and analytics : Run reports to see registration numbers, most popular ticket types, and more. Event registration software.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

PathFactory

MAY 20, 2022

Well, that’s what I get in spades at Forrester Summit – for me personally and for PathFactory in general. I love Forrester Summit – always have done, always will. So, what validation did I get from Forrester Summit? Let’s dig into these two macro trends in more detail.

Top of Funnel 52

Top of Funnel Enterprise Management Work Management Marketing Management 52

Lattice

MAY 17, 2016

This is due to a number of factors, including that customers now have technology at their fingertips to research the tools they need, and make their displeasure known if a vendor doesn’t follow up on the promises they made. Image courtesy of Forrester Research, Inc.

Forrester 100

Forrester CMO Demand Generation Acquisitions 100

6sense

JANUARY 7, 2022

6sense, the market-leading account engagement platform, today announced it has been recognized as a Leader in 2022 Gartner ® Magic Quadrant for Account-Based Marketing Platforms Report. 6sense offers the best experience from integration to analytics and intent. 6sense is the true leader in this space.

Account Based Marketing 62

Account Based Marketing Gartner Peer-to-peer Lead Ranking 62

SmartBug Media

MAY 13, 2022

However, if they search “best B2B marketing software vendors,” you can infer the company has medium to high purchase intent. Being notified in real time when prospects are engaging with content relevant to your business improves your targeted nurture outreach and lead scoring. You can use this data to inform your lead-scoring model.

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

Adobe Experience Cloud Blog

OCTOBER 2, 2018

It’s reported that 70% of enterprises expect to implement AI in the next 12 months, according to Forrester. Unfortunately, there is a lot of hype in the industry, and many vendors are overpromising what the average company can achieve. Is the vendor innovating or is the tech static? Invest in People and Processes.

Marketing AI 134

Marketing AI Marketing Automation Services Marketing Automation Enterprise Management 134

Martech

JANUARY 25, 2022

Some even record data in the form of lead scoring based on internal analysis systems. Process scaling. Analytical CRM. Analytical CRM software can help marketers determine customer preferences and points of contact more easily through data warehousing, data mining and online analytical processing (OLAP).

Enterprise Management 98

Enterprise Management Work Management Marketing Management Paid Search Agency 98

Martech

MARCH 10, 2022

Pro tip: Before I go deeper, instead of looking at an ABM program as a lead scoring initiative, it’s best to shift to a mindset where you look at ABM as a sales intelligence initiative. 74% of B2B marketers say they are seeing customers taking more control over the buying process. Crawl before you walk before you run.

Account Based Marketing 107

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 107

Vidyard

OCTOBER 31, 2016

KITCHENER, Ontario – October 31, 2016 – Vidyard , the video platform for business, has been named a leader in Online Video Platforms for Sales and Marketing by independent research firm Forrester Research, Inc. Forrester analyzed nine vendors’ video platforms across 39 criteria. “I

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

Vidyard

OCTOBER 31, 2016

The recognition comes as part of The Forrester Wave™: Online Video Platforms For Sales And Marketing, Q4 2016, which analyzed the most significant providers in the space. Forrester analyzed nine vendors’ video platforms across 39 criteria. “I

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

Madison Logic

JANUARY 18, 2023

A more independent process: Most of the time spent by a B2B buying committee is away from solution providers. Salesforce is the global leader in customer relationship management software and applications focused on sales, customer service, marketing automation, analytics, and application development. See it in action: .

Account Based Marketing 52

Account Based Marketing ABM Work Management Marketing Management 52

Golden Spiral

APRIL 18, 2019

HIMSS Analytics. It analyzes data to identify key trends and issues, and works with vendor leadership to improve solutions. vendor performance data based on user feedback. the world’s most elite conference on marketing, customer experience, data analytics and digital transformation in the banking industry. RSA Conference.

Work Management 102

Work Management Marketing Management Research Organization 102

Adobe Experience Cloud Blog

MARCH 6, 2017

Combining artificial intelligence with the advancements in natural language processing (NLP), social awareness algorithms, and big data enables its many applications. Analyst Scott Brinker estimated that there were 3,874 marketing technology vendors in 43 different categories in January 2016—up from 947 vendors in 2014.

Marketing AI 134

Marketing AI Work Management Marketing Management Lead Ranking 134

ClickZ

NOVEMBER 28, 2019

It serves an international client base of more than 3500 brands including Fortune 500 companies, providing digital marketing, marketing analytics, content management, personalization, mobile marketing and marketing automation solutions. “Yes, it’s true that there are 7000-plus vendors in that marketing landscape.

Marketing Automation Services 104

Marketing Automation Services Work Management Marketing Management Trends 104

Circle Studio

OCTOBER 4, 2018

According to a recent report from Forrester , researchers predict that marketing automation software spending will grow to $25.1 In many ways, marketing automation software is a lot like CRM software in that it’s a fantastic technology tool with tremendous power, but it’s only as good as the implementation, process and commitment behind it.

Marketing Automation Services 79

Marketing Automation Services Enterprise Management Work Management Marketing Management 79

LeanData

JULY 13, 2020

LeanData Customer VMware Carbon Black Wins Prestigious Forrester SiriusDecisions 2020 ROI Honor for Revenue Operations Transformation . For me, RevOps is the combination of all the operational teams across the go-to-market functions into one powerhouse of strategy, planning, analytics, operations, enablement, process, systems and data.

Marketing Analytics Tools 52

Marketing Analytics Tools Top of Funnel B2B Thought Leadership Work Management 52

The Customer

FEBRUARY 19, 2020

New York, NY, Oslo, Norway and London, UK, Verdane , the Northern European specialist growth equity investor, has acquired Confirmit , the leading global solutions provider for Customer Experience (CX), Employee Experience and Market Research. Dapresy AB and will merge the two companies. About Dapresy. About Confirmit. About Verdane.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Research 52

BenchmarkONE

MARCH 22, 2019

So how do you know when to invest in new technology, or when to change your process, or when to wait out a fad? Before that, he worked with CRM vendors. The blog behind the world’s best-selling CRM platform, the Salesforce Blog offers insights and trends in marketing, analytics, sales and service. The CRM Consultant.

CRM 74

CRM Forrester Small Business Marketing Digital Transformation 74

markempa

FEBRUARY 18, 2013

Paul Greenberg, Managing Principle, The 56 Group, LLC, and author of CRM at the Speed of Light , said although there are some technology suites that attempt to provide these solutions through the entire sales cycle, it is much more common for companies to integrate CRM technology from more than one vendor. Marketing, Sales (and IT) alignment.

Sales Management 120

Sales Management Work Management Marketing Management Marketing Automation Services 120

SnapApp

JANUARY 15, 2019

And it’s an expensive, time-consuming process to figure out that the assumptions you’ve been working under aren’t true. Myth #1: Demand Generation and Lead Generation Are Basically the Same Thing. Have you ever used the terms “demand generation” and “lead generation” interchangeably? You can be honest–we won’t tell.

Demand Generation Agencies 99

Demand Generation Agencies Demand Generation Top of Funnel Webinar Metrics 99

Madison Logic

NOVEMBER 30, 2023

You can’t do this at the very end of the customer journey—you need to catch their attention and increase awareness before they begin the research process with a unified brand-to-demand strategy. We face a changing B2B buying landscape with longer sales cycles and larger buying committees made up of increasingly independent decision-makers.

Demand 52

Demand Brand Identity Branding Work Management 52

6sense

DECEMBER 1, 2021

70% of today’s buying process occurs undercover without engaging sales . What does this anonymous information consist of, and what does the process of “lighting up” the Dark Funnel look like? The vendor that delivers the most accurate results is the one worth talking to. Consider that: . The Match Game. What is Dark Funnel Data?

Top of Funnel 62

Top of Funnel Work Management Marketing Automation Services Marketing Management 62

Customer Experience Matrix

JUNE 17, 2019

But the fact that all three vendors are addressing the topic raises some interesting questions. But CDPs have been developed by relatively small specialist vendors, which many enterprise buyers are reluctant to consider. It's taken a while but all three vendors now acknowledge that a CDP must store its own data.

Enterprise Management 209

Enterprise Management Work Management Marketing Management Marketing Automation Services 209

InsideView

OCTOBER 16, 2019

Last month, Research In Action (RIA), an independent research and consulting company, published their first annual vendor evaluation on Account Based Marketing SaaS and Software. InsideView is delighted to have been named a top five leader in the Top 20 Global Vendors for 2019 market report. . The ABM process .

Account Based Marketing 40

Account Based Marketing Enterprise Management Ideal Customer Profiles Work Management 40

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120