Heinz Marketing

MAY 17, 2023

Content intelligence refers to the use of content AI, automation, and analytics to optimize B2B buyer journeys and customer experiences. Yet only 26% of B2B marketers report using AI for personalization in the most recent Forrester Global State of AI in B2B Marketing Survey. This is where content intelligence comes into play.

Analytics 52

Analytics Personalization Automation Case Studies 52

Brandwatch Marketing

FEBRUARY 15, 2019

If you want to go a bit deeper than Instagram’s own analytics offering, this list is for you. Luckily, there are several Instagram analytics tools available to help brands understand what resonates with their audience and how they can optimize their content output. Top 7 Free Instagram Analytics Tools. in 2013 to 32.3%

Analytics 85

Analytics Tools Best Practices Tagging 85

SmartBrief - Marketing

JANUARY 22, 2024

Let’s take a look at three trends in AI for B2B marketing that Forrester sees. B2B organizations must prioritize quality and value of content interactions over quantity. Organizations are misguided by FOMO in the glare of generative AI’s spotlight Generative AI has become a significant focus for B2B marketing organizations.

Marketing AI 83

Marketing AI B2B Marketing Trends Planning 83

Martech

JANUARY 17, 2024

One factor driving this trend is the increasing importance of customer experience (CX), which is improved through timely data gathering, AI-assisted segmentation and the personalization of interactions. Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research.

Marketing AI 99

Marketing AI Enterprise Management Features Marketing Management 99

Salesforce Marketing Cloud

DECEMBER 6, 2023

Rated as a leader by The Forrester Wave Report™: Financial Services CRM , Salesforce knows service — of any kind. Pre-built CRM solutions tailored for financial services 70% of executives cannot consistently offer personalized interactions. Financial services CRMs are changing and so are the needs of customers. Get the report 2.

Work Management 102

Work Management Marketing Management CRM Service 102

Zoominfo

DECEMBER 20, 2021

Analysts at Forrester Research call this approach content contextualization , noting that “marketers must be able to respond to customers in real time with content that motivates the next best action.” When making a purchase, they typically want all interactions to occur on their terms.

Conversion 130

Conversion Account Based Marketing Zoominfo Planning 130

6sense

JANUARY 26, 2016

To wrap up 2015, Forrester Research, Inc. The report highlights new marketing strategies, predictive analytics, marketing automation tools and content messaging. published a report looking ahead to what they believe will be B2B marketing’s new mission in 2016. B2B marketing voice will become consultative and helpful.

Forrester 48

Forrester Lead Ranking Marketing Qualified Leads B2B 48

Marketing Insider Group

OCTOBER 15, 2020

We were followed on the Webinar World agenda by both Forrester and SiriusDecisions analysts – organizations I had also worked with for many years. The members of these marketing operations teams have a unique skillset in data and analytics that is deeper than what should be expected of the rest of the marketing and sales organizations.

Digital Transformation 357

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 357

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing AI 100

SpotMe Blog

JUNE 28, 2023

1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. SpotMe , named an all-in-one event management platform in The Forrester Wave report, is one of the best alternatives to Boomset.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

Only B2B

JUNE 30, 2023

Recent data highlights the importance of understanding B2B buying intent: According to a study by Forrester , 68% of B2B buyers prefer to research independently online before engaging with a sales representative. times more likely to consider a purchase when the vendor personalizes their interactions. times higher conversion rate.

Purchase Intent 62

Purchase Intent Intent Data Intent Purchase 62

NuSpark Consulting

FEBRUARY 5, 2017

Predictive analytics is the process of mining large data sets to identify trends and patterns that help companies understand their target audiences and identify risks and opportunities. Benefits of Using Predictive Analytics. With multiple different tools to choose from, it’s difficult to find the right one for your requirements.

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Marketing Management Top of Funnel 100

Only B2B

APRIL 10, 2024

Marketing and Sales Disconnect: According to Forrester: A well aligned team drives the 15% more revenue. Website Interaction Tracking: Monitor how visitors interact with your website. Behavioral Analytics: Analyze user behavior across various channels (social media, email campaigns) to identify leads exhibiting buying signals.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Content Standard

NOVEMBER 8, 2016

There’s always a plan to go along with this vision, but with the exception of some rare cases, it’s unlikely that this plan includes specifics about marketing analytics, garnering audience relationships, or even KPIs of interest. Your analytics system only tracks the most direct of sales interactions.

Work Management 83

Work Management Marketing Management Analytics Budget Programs 83

Only B2B

FEBRUARY 6, 2024

First-Party Intent Data Collection: Website Analytics: Utilize tools like Google Analytics to track website visitor behavior, identify high-engagement content, and understand buying signals. CRM Data: Integrate your CRM with website analytics and marketing automation tools to create a holistic view of the buyer’s journey.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

KoMarketing Associates

FEBRUARY 13, 2020

However, many marketers still struggle to harness the power of analytics. While there are many challenges bound to arise on the path to building a data-driven strategy, predictive analytics solutions continue to help marketers overcome them and improve the effectiveness of their strategies. Offer high quality and interactive content.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

Martech

AUGUST 30, 2022

CJO tools are designed to include touchpoints like interactions with customer success representatives, who often deliver the experience supporting those long-term relationships. Read next: What is customer journey analytics? Customer journey analytics: A snapshot. Customer journey analytics: A snapshot. Get MarTech!

Touchpoints 104

Touchpoints Gartner Word of Mouth Loyalty 104

Martech

JULY 14, 2022

Last year, Forrester Research found the average number of buying interactions occurring during the purchase process soared by 10 to 27 in 2021. Interaction management, or orchestration, is a key feature for many ABM vendors profiled in this report, which are expanding the number of channels that can be managed through their tools.

Account Based Marketing 122

Account Based Marketing Enterprise Management Work Management Marketing Management 122

Seismic

NOVEMBER 2, 2023

How AI presents an opportunity for enablement leaders Forrester predicts that the global demand for AI software will reach $37 billion by 2025. Just as sales enablement technology transformed the way sellers interact with buyers, AI represents another powerful tool that will allow them to further streamline and optimize their work.

Marketing Analytics Tools 87

Marketing Analytics Tools Allocation Customer Satisfaction Work Management 87

Contently

NOVEMBER 10, 2022

.” Advancing to this level is difficult—like climbing the Mount Everest of marketing analytics difficult—but it gets a lot easier when you start using a platform to keep track of everything in one place: strategy, ideation, planning, creation, distribution, and analytics. ” Evaluate new ideas by potential revenue.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

Leadspace

JUNE 28, 2022

In a recent report by Forrester regarding the future of B2B marketing, Forrester indicated that B2B marketers are going to need to step up their game to meet marketing’s new challenge. Nothing beats interacting with customers face to face. Lori is right. Empathy is critical in ABM campaign development.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing Marketing AI ABM 62

Tony Zambito

MARCH 12, 2017

B2B companies are struggling to make gaining buyer insights more than the gathering of analytics, buyer intelligence, sales intelligence, and buyer personas couched in factual data. Digital transformation in B2B is having a major impact on how people interact, solve problems, work together, and ultimately make buying decisions.

Buyer Personas 251

Buyer Personas B2B Digital Transformation B2B Sales 251

Martech

JULY 25, 2022

Seventy-one percent of B2C marketing executives expected that demonstrating the value of marketing to the CEO, CFO and the board would be “very challenging” or “extremely challenging” in 2022, a Forrester survey found. Online advertising, since its inception, has used cookies to enable analytics, ad targeting and tracking.

Marketing Attribution 108

Marketing Attribution Enterprise Management Work Management Marketing Management 108

Only B2B

SEPTEMBER 21, 2023

It’s a methodology that assigns a numerical value or score to each lead based on their interactions with your brand and their characteristics. Must Read: Revolutionizing Lead Generation with Automated Lead Qualification: A Data-Driven Guide Understanding Lead Scoring Lead scoring is grounded in data and analytics.

Lead Ranking 62

Lead Ranking Lead Scoring Conversion Rate Sales Qualified Leads 62

SpotMe Blog

OCTOBER 7, 2023

These apps serve as a centralized, compliant platform for disseminating event content, facilitating targeted interactions, and collecting invaluable first-party data for future strategies. By facilitating more meaningful interactions, an app helps create a better overall experience that keeps people engaged with your event and brand.

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

Madison Logic

JANUARY 3, 2024

Forrester’s July 2023 Artificial Pulse Survey participants agree , ranking creating marketing content with genAI as the most important use case for AI over the next 12 months. One collaborative measure between marketing, sales, and customer success teams is to observe buyer and customer interactions with an AI-powered chatbot.

Marketing AI 52

Marketing AI Account Based Marketing ABM Effectiveness 52

Zoominfo

JUNE 11, 2021

Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021. Sellers will look for more dynamic ways to earn buyers’ attention,” the Forrester team wrote. Sales teams save time through this automation and improve efficiencies via the analytics. Automation’s advantages are vast.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021. Sellers will look for more dynamic ways to earn buyers’ attention,” the Forrester team wrote. Sales teams save time through this automation and improve efficiencies via the analytics. Automation’s advantages are vast.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

SpotMe Blog

JULY 21, 2023

With so many options out there, we’ve reviewed 12 of the best event registration software platforms based on features like customization, ease of use, reporting and analytics, and more. Reporting and analytics : Run reports to see registration numbers, most popular ticket types, and more.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

SpotMe Blog

JULY 28, 2023

With detailed reporting and analytics that are not possible without, you can quickly show leadership how successful your events are through concrete numbers. Features like interactive maps, personalized schedules, and direct messaging in the mobile app make it easy for people with similar interests to connect.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Sprout Social

APRIL 17, 2023

To better understand Sprout Social’s ROI, we commissioned a Total Economic Impact™ study conducted by Forrester Consulting that clearly quantifies how a composite organization comprised of our customers benefited from our platform. Advanced analytics capabilities provide data that yields org-wide impact, from marketing to sales to HR.

ROI 101

ROI Work Management Marketing Management Case Studies 101

ANNUITAS

DECEMBER 11, 2023

They believe AI is driving a third, distinct marketing shift within the past fifty years, one where “[p]ersonalization based on data is mainstream, no longer ‘innovative,’” and where “[p]redictive analytics, powered by machine learning, fuels growth strategy, positioning CMOs at the intersection of business, technology and operations.”

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Sprout Social

FEBRUARY 28, 2024

A recently commissioned Total Economic Impact™ study conducted by Forrester Consulting found that Sprout helped a composite organization representative of interviewed customers gain 92% of time back by using the Smart Inbox. Ready to see Sprout’s powerful data, flexible tools and intuitive user experience in action?

Social Media 100

Social Media Work Management Marketing Management Media 100

Only B2B

MARCH 6, 2024

Lead qualification involves website analytics, lead scoring based on specific criteria, marketing automation tools that track user behavior, and interactions with your sales team. According to Forrester : Companies that implement lead scoring see a 73% increase in lead quality.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

SnapApp

JUNE 18, 2015

Interactive video is a term many B2B marketers are hearing for the first time. Video is already an incredibly powerful medium for communicating with and engaging B2B buyers, and interactivity enables B2B marketers to have a conversation with prospects while they’re watching a video. Improved Completion Rates. More & Better Data.

Video Marketing 48

Video Marketing B2B Click Rate Advertising Mediums 48

Computer Market Research

MARCH 20, 2018

How Channel Data Analytics Solutions Can Help Improve Operation, Performance, and ROI. For vendors who sell products through their own sales department or networks of distributors and resellers, channel data analytics define and consolidate nearly all information guiding business decision making. Source: Forrester Research.

Sales Management 60

Sales Management POS Advertising Channels Work Management 60

Lead Forensics

APRIL 16, 2024

Example Tools: Salesforce Einstein Analytics: Uses machine learning to analyze sales data and generate intelligent forecasts. Zoho Analytics: Provides a comprehensive suite of business intelligence tools, including sales forecasting capabilities.

Ideal Customer Profiles 52

Ideal Customer Profiles Budget Programs Cross-Selling High Quality Lead 52