Biznology

JUNE 23, 2021

Better audience analytics. Still, according to a 2021 Forrester study , most marketers admit to having a tough time replicating the “compelling storytelling and lead-generating aspects” of in-person events. Because video is often the most efficient way to deliver information, many of these assets will be videos.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

Biznology

DECEMBER 29, 2017

Predictive analytics becomes an essential tool in B2B. The marketing buzzword of the year, artificial intelligence will in 2018 prove its value in speeding up data processing and applying machine learning to digital advertising, predictive analytics, responsive websites, chatbots, and all manner of customer management.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

Biznology

JULY 7, 2020

The new generation of chatbots use combinations of Deep Learning, Predictive Analytics, Sentiment Analysis, and Natural Language Recognition and they articulate with increasingly human-like voices. But a couple of weeks ago a hacker broke the site security and emailed patient confidential interview information to other Babylon users.

Marketing AI 104

Marketing AI Privacy Interactive Marketing Paid Search Agency 104

Biznology

AUGUST 24, 2015

Many marketing department’s anticipated sales are based on an educated guess or wishful thinking over informed analysis of market breath and receptiveness. But content creation born of surveying, content engagement analytics, and plain old person to person interactions is informative.

Top of Funnel 80

Top of Funnel Brand Identity Branding Digital Marketing Funnels 80