Hubspot

AUGUST 30, 2023

HubSpot conducted research on the “State of AI,” with over 1,350+ specialists reporting on how AI affects their business. HubSpot’s research says that sales professionals spend 2+ hours daily to automate repetitive tasks. 79% reported that AI helped them focus more on the selling part.

Marketing AI 59

Marketing AI Top of Funnel Lead Ranking Work Management 59

Valasys

NOVEMBER 22, 2019

Furthermore, another research from Forrester substantiates that more than half of all the B2B buyers view 8 pieces of content at a minimum & 82% of the buyer view a minimum of 5 pieces of content from the vendor before making a buying decision. Learn more : 11 Practices for B2B Landing Page Optimization (LPO).

Paid Search Agency 90

Paid Search Agency Companies B2B Lead Ranking 90

Vidyard

OCTOBER 27, 2019

You can tie your videos directly to the deals they’re helping to influence and you can see which assets are actually resonating based on content engagement analytics. This is the reporting that marketing desperately needs to identify their most engaged leads faster and prove the value of game-changing initiatives. Learn From the Pros.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Navigate the Channel

JUNE 7, 2023

Hello, Google Analytics. According to PR Week, More than a third (31%) of respondents predict it to be the most prominent 2023 trend in the PR world. 5 Organic traffic is considered (69% report it as most-important) the number one performance metric. HubSpot advises marketers to consider the content type, also.

Stats 65

Stats Planning Marketing Analytics Tools Paid Search Agency 65

Martech

JANUARY 25, 2022

Improved reporting. Salesforce and HubSpot are some of the most popular operational CRM tools. Analytical CRM. Analytical CRM software can help marketers determine customer preferences and points of contact more easily through data warehousing, data mining and online analytical processing (OLAP). Process scaling.

Enterprise Management 93

Enterprise Management Work Management Marketing Management Paid Search Agency 93

Vidyard

OCTOBER 27, 2019

You can tie your videos directly to the deals they’re helping to influence and you can see which assets are actually resonating based on content engagement analytics. This is the reporting that marketing desperately needs to identify their most engaged leads faster and prove the value of game-changing initiatives.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Marketing Insider Group

JANUARY 10, 2017

The BuzzSumo report will tell you how many shares each piece of content got across the various social media channels, how long the content is, and the number and quality of backlinks. Use your website analytics tool (most of us use Google Analytics for this, but your company may use something else) to analyze traffic and user activity.

Research 100

Research Campaigns Tips Content 100

Brandpoint

JUNE 7, 2018

Why attend: One-track conference full of “forward-thinking, tactical sessions in SEO, growth marketing, the mobile landscape, analytics, content marketing and more.” This year featured more in-depth sessions and workshops on digital trends. Host: HubSpot. Forrester’s B2B Marketing & Sales Forum.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. Hubspot) 75% of marketers recognize SEO as their most effective content strategy.

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

Vidyard

MARCH 23, 2021

Video Analytics Statistics 2.6 TikTok Video Statistics Video in Business Benchmark Report Know where you stand, so you can stand out. Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020 Connect, Convert, and Close More Deals Easily create and share 1-to-1 videos. Video SEO Statistics 2.10

Stats 65

Stats Video Marketing Enterprise Management Planning 65

ViewPoint

MARCH 6, 2012

Moreover, Best-in-Class companies report a 31.6% Brian Halligan, CEO and Founder of HubSpot. According to the 2012 B2B Content Marketing Benchmarks, Budgets and Trends report published by the Content Marketing Institute and MarketingProfs: 9 out of 10 organizations market with content marketing. decline among Laggards.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

The Effective Marketer

MAY 3, 2011

Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. United States License.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Valasys

NOVEMBER 6, 2019

Forrester Research predicts that over the next 6 months starting October 2019, Instagram will continue to experiment with algorithmic updates. Furthermore, according to a report by HubSpot 71% of the users’ businesses utilize Instagram & according to foundationin.co, 80% of the users follow a business on Instagram.

B2B Marketing 51

B2B Marketing Multivariate analysis B2B Marketing Management 51

TrustRadius Marketing

NOVEMBER 2, 2022

HubSpot CRM. HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. HubSpot is presented as an ideal solution to help scale a business, for small to enterprise-level businesses alike. With any time, anywhere access process payroll, and gain insights into pay and earnings trends.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

HubSpot CRM. HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. HubSpot is presented as an ideal solution to help scale a business, for small to enterprise-level businesses alike. With any time, anywhere access process payroll, and gain insights into pay and earnings trends.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

Conductor

JULY 6, 2022

As reported in Forbes , many B2B purchasers are looking for ways to make their jobs easier. But a Forrester survey found that 90% of respondents wanted relevant content at each step of the buying journey. Nina Carlson, Online Marketing & Analytics Manager at Emerson, on how to use search data to inform content strategy.

Enterprise Management 59

Enterprise Management SEO Lead Scoring Lead Ranking 59

SnapApp

JANUARY 4, 2017

The BuzzSumo report will tell you how many shares each piece of content got across the various social media channels, how long the content is, and the number and quality of backlinks. Use your website analytics tool (most of us use Google Analytics for this, but your company may use something else) to analyze traffic and user activity.

Research 61

Research Campaigns Tips Content 61

Valasys

MAY 29, 2020

According to the “Marketing Automation Technology Forecast, 2017 to 2023 (Global)” report by Forrester, marketing automation technology is expected to grow at a 14% compounded annual growth rate (CAGR) over the next 5 years. In the present atmosphere, B2B associations are adjusting to an altogether online methodology.

Marketing Automation Services 69

Marketing Automation Services Enterprise Management Marketing Budget Work Management 69

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

SnapApp

AUGUST 14, 2018

With Forrester research showing more than 90% of marketers say that a good customer experience is critical to their success, you can understand why customer experience and user experience (UX) skills are a top priority for content marketers today. Metrics/Analytics and Data Synthesis. Hubspot’s SEO resources. Bounce rate.

Resources 72

Resources Content Marketing Peer-to-peer Marketing Analytics Tools 72

TrustRadius Marketing

NOVEMBER 2, 2022

HubSpot CRM. HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. HubSpot is presented as an ideal solution to help scale a business, for small to enterprise-level businesses alike. With any time, anywhere access process payroll, and gain insights into pay and earnings trends.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

SnapApp

AUGUST 14, 2018

With Forrester research showing more than 90% of marketers say that a good customer experience is critical to their success, you can understand why customer experience and user experience (UX) skills are a top priority for content marketers today. Metrics/Analytics and Data Synthesis. Hubspot’s SEO resources. Bounce rate.

Resources 48

Resources Content Marketing Peer-to-peer Marketing Analytics Tools 48

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. A report by Google shows that businesses typically see 200% ROI from AdWords. . You can use something like Google Analytics’ User Flow report to do exactly that. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Webbiquity

FEBRUARY 24, 2015

5 Keys to Improving Search Rankings with Duane Forrester of Bing by Stone Temple Consulting. Eric Enge talks to Bing’s Duane Forrester about the keys to improving SEO rank on Bing. Link building is somewhat surprisingly at #4 of Forrester’s five top areas. SEO is analytics. SEO is conversion rate optimization.

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100

SnapApp

MAY 29, 2018

By analyzing the patterns and common trends in behavior of your customers prior to the point of conversion, you can create a template to judge whether or not a completely different lead will also convert. Forrester research indicates that 74% of business buyers conduct more than half of their research online. Top channels.

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

Hubspot

NOVEMBER 16, 2012

Together, they manage the relationship between Marketing and Sales to ensure that both sides are optimized to deliver (Marketing's role) and work (Sales' role) the highest quality leads, something HubSpot has grown fond of calling " SMarketing." In 2011, Forrester released a report called " The Rise of the Chief Customer Officer."

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Outgrow

MAY 30, 2023

Interactive, cultural, and trending widgets designed by him have been featured on TrendHunter, Alibaba, ProductHunt, New York Marketing Association, FactoryBerlin, Digimarcon Silicon Valley, and at The European Affiliate Summit. Saksham Sharda is the Chief Information Officer at Outgrow.co. So there are ways to do it.

Enterprise Management 52

Enterprise Management Acquisitions Work Management Marketing Management 52

Metadata

MARCH 18, 2021

We raised our seat around there and then we were really having trouble with analytics during the time, while we actually installing. So we thought to ourselves, “Mixed analyst confusing, blue analytics is confusing. Why don’t we build our own analytics tool?” ” You know what I mean?

Marketing Automation Services 52

Marketing Automation Services Budget Programs B2B Work Management 52

Golden Spiral

NOVEMBER 20, 2020

She helps create content for both our agency and our clients and maintains dozens of relationships with influencers and journalists who report on B2B tech issues, topics, and companies. And then when I got to college, I had, you know, all these A's on my report cards from BSE, my way to them, uh, came home to roost. Taylor Underwood.

Lead Scoring 62

Lead Scoring Lead Ranking Video Marketing Planning 62

Hubspot

FEBRUARY 18, 2019

Whether it's the hit television show Friends or the classic movie Forrest Gump, most people never turn down an opportunity to watch Ross pivot his couch or witness Forrest develop into a ping pong celebrity -- even if they've already watched it 27 times. Recommended By: Caroline Forsey , Staff Writer at HubSpot, Marketing Blog.

Hubspot 76

Hubspot Planning Forrester Best Practices 76

Hubspot

APRIL 27, 2015

Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more. For insights straight from leading industry professionals, HubSpot’s annual State of Inbound report is pretty unparalleled.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Martech

SEPTEMBER 21, 2021

The platforms also typically provide centralized marketing databases and a basic level of reporting on web traffic, visitor behavior and campaign results. Combined, the core features offered by most marketing automation platforms profiled in this report include: Email marketing and landing page development; Lead management (i.e.,

Marketing Automation Services 114

Marketing Automation Services Enterprise Management Work Management Marketing Management 114

SpotMe Blog

AUGUST 4, 2023

Reports and analytics : To improve your events over time, you need data. Look for event check-in software that provides detailed reports on things like check-ins, real-time attendance tracking, busiest registration times, engagement analytics, KPI measurements, etc. 127 reviews) Capterra Score: 4.4 (14

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Hubspot

FEBRUARY 8, 2023

Forrester also predicts that the market for AI-powered platforms will grow to $37 billion by 2025. A Hubspot survey found that 61% of sales teams that exceeded their revenue goals leveraged automation in their sales processes. Of teams using AI, 33% reported that they made organizational processes more efficient to a high degree.

Marketing AI 78

Marketing AI RFP Work Management Marketing Management 78

Apollo

AUGUST 7, 2019

According to research firm Forrester, businesses allow up to 73% of their data to go unused for analytics. incomplete data, wrong format), they can’t generate the insights or reports needed to take meaningful action. Businesses often have data, but for a range of reasons (e.g., Integrations . A Solution for Every Strategy .

Work Management 10

Work Management Marketing Management Paid Search Agency Service 10

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 268

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 268

SnapApp

OCTOBER 3, 2017

Companies that have adapted to this change are seeing real bottom line benefits: Aligned organizations achieved an average of 32% annual revenue growth while less aligned companies reported an average 7% decline in revenue – Forrester Research. 2: Align the organization. The Good | Content Marketing Strategist. . . Gian Clancey.

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97