Only B2B

MARCH 6, 2024

So, let’s get on: Lead Generation vs Lead Qualification: The Dynamic Duo of Sales Success Defining Lead Generation and Lead Qualification Lead Generation: This refers to the initial process of attracting potential customers who might be interested in your products or services.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Martech

MAY 23, 2023

Staying ahead of marketplace trends Keep a close eye on emerging trends and anticipate their impact on your team’s work over the next 12 to 24 months. Organizations differ in how they define data-driven, though Forrester sums it up nicely : “A data-driven organization identifies the insights it needs data to inform.

Planning 115

Planning Allocation Work Management Marketing Management 115

ClickZ

JANUARY 22, 2020

Unfortunately, this only means that marketers have to spend a significant amount of time keeping up with news trends to entice the customer, rather than focusing on different ways to drive revenue. Hubspot is currently one of the most popular marketing automation tools. Perfect for: Marketing analytics.

Marketing Automation Services 143

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 143

Hubspot

AUGUST 30, 2023

HubSpot conducted research on the “State of AI,” with over 1,350+ specialists reporting on how AI affects their business. 11 AI Predictions in Sales for The Next Year Forrester predicts that AI-powered platforms will grow to $37 million by 2025. But what changes will it bring to the sales industry?

Marketing AI 59

Marketing AI Top of Funnel Lead Ranking Work Management 59

BenchmarkONE

MARCH 22, 2019

The blog behind the world’s best-selling CRM platform, the Salesforce Blog offers insights and trends in marketing, analytics, sales and service. Hubspot Sales and Marketing Blog. Required Reading: Taking the Next Step in Digital Healthcare Transformation Think You Know Everything About eCommerce Growth? Think Again.

CRM 74

CRM Forrester Small Business Marketing Digital Transformation 74

SpotMe Blog

JULY 21, 2023

With so many options out there, we’ve reviewed 12 of the best event registration software platforms based on features like customization, ease of use, reporting and analytics, and more. Reporting and analytics : Run reports to see registration numbers, most popular ticket types, and more.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Martech

MARCH 10, 2022

And with ABM tech platforms becoming mainstream, it is much easier to implement (think of platforms such as Marketo, Pardot, and HubSpot). Some factors to consider: Industry Size of company Volume of goods shipped Product type Fulfillment model Location Revenue potential Country of origin. How are you tiering targets? Why use them?

Account Based Marketing 107

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 107

Only B2B

AUGUST 21, 2023

It involves identifying and compiling a list of potential prospects who are likely to be interested in a company’s products or services. Research by HubSpot indicates that 74% of companies that weren’t exceeding revenue goals did not know their visitor, lead, MQL , or sales opportunities.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

Vidyard

OCTOBER 27, 2019

You can tie your videos directly to the deals they’re helping to influence and you can see which assets are actually resonating based on content engagement analytics. Plus, 97% of marketers say that video has helped increase user understanding of their product or service, according to HubSpot. Put Your Videos to Work.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Vidyard

OCTOBER 27, 2019

You can tie your videos directly to the deals they’re helping to influence and you can see which assets are actually resonating based on content engagement analytics. Plus, 97% of marketers say that video has helped increase user understanding of their product or service, according to HubSpot.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. Hubspot) 75% of marketers recognize SEO as their most effective content strategy.

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

Marketing Insider Group

JANUARY 10, 2017

If that’s not feasible, send customer surveys to people who have bought your products. Use your website analytics tool (most of us use Google Analytics for this, but your company may use something else) to analyze traffic and user activity. This HubSpot article lists 19 more beyond the ones I mention here.

Research 100

Research Campaigns Tips Content 100

Martech

JANUARY 25, 2022

Salesforce and HubSpot are some of the most popular operational CRM tools. Analytical CRM. Analytical CRM software can help marketers determine customer preferences and points of contact more easily through data warehousing, data mining and online analytical processing (OLAP). Collaborative CRM. Visionaries.

Enterprise Management 97

Enterprise Management Work Management Paid Search Agency Marketing Management 97

ViewPoint

MARCH 6, 2012

In this age of the empowered buyer, successful organizations are the ones that shift from being product and company focused to organizing around prospect and buyer concerns and perspectives. Brian Halligan, CEO and Founder of HubSpot. Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011. Get Customers.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Albacross

NOVEMBER 4, 2021

This trend will continue in 2022. Source: Forrester , 2021). It indicates WHO is interested in your products, WHAT they are interested in, WHERE they are on the buyer journey, and WHEN they are ready to buy. Not exactly. 68% of B2B buyers prefer to research online independently. Source: LinkedIn , 2020).

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

The Effective Marketer

MAY 3, 2011

Not a new trend, but rather a need that has ben greatly amplified by the prevalence of social media channels which in turn is making companies look for technology solutions. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. United States License.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Valasys

NOVEMBER 6, 2019

Forrester Research predicts that over the next 6 months starting October 2019, Instagram will continue to experiment with algorithmic updates. Furthermore, according to a report by HubSpot 71% of the users’ businesses utilize Instagram & according to foundationin.co, 80% of the users follow a business on Instagram.

B2B Marketing 51

B2B Marketing Multivariate analysis B2B Marketing Management 51

SnapApp

JANUARY 4, 2017

If that’s not feasible, send customer surveys to people who have bought your products. Use your website analytics tool (most of us use Google Analytics for this, but your company may use something else) to analyze traffic and user activity. Type in competitor names, product names, target audience interests, or even hashtags.

Research 61

Research Campaigns Tips Content 61

Marketing Insider Group

JANUARY 6, 2020

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. SUPERWEEK is an annual five-day conference completely focused on digital analytics.

Conference 59

Conference Marketing AI Work Management Marketing Management 59

SnapApp

MAY 29, 2018

Product planning, marketing funnels and sales enablement will only get you so far — after that, it’s all about scaling the sales machine. For a lead to qualify as a prospect, you must have proof they at least have a need for your product or service. SQLs are the leads that have been qualified by sales.

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

Vidyard

FEBRUARY 18, 2021

Welcome to the digital-first business world, where video trends will rule the day. Why Will Video Trends Rule the 2021 Digital-First World? Video Trend 1: Video in Sales Explodes 2.1 How to Take Advantage of Video Trend #1 2.1.1 Innovators Leading the Charge With Video Trends 2.2.1 Embrace Analytics 6.2

Sales Management 127

Sales Management Trends Video Marketing B2B 127

Porch Group Media

AUGUST 3, 2021

50 Statistics on the Latest Marketing Trends and Strategies (updated for 2021). HubSpot , 2020). Hubspot , 2021). Source: Forrester). Alchemer and Forrester Consulting , 2021). As marketers, we all want to know the numbers. Below is a list of 50 incredible marketing statistics that every marketer should know.

Statistics 85

Statistics Marketing Budget Marketing & Strategy Marketing Strategy 85

Vidyard

FEBRUARY 18, 2021

Welcome to the digital-first business world, where video trends will rule the day. Why Will Video Trends Rule the 2021 Digital-First World? Video Trend 1: Video in Sales Explodes 2.1 How to Take Advantage of Video Trend #1 2.1.1 Innovators Leading the Charge With Video Trends 2.2.1 Embrace Analytics 6.2

Sales Management 65

Sales Management Trends Video Marketing B2B 65

Hubspot

FEBRUARY 18, 2011

In Groundswell, two top Forrester analysts described this fundamental change in consumer behavior as "a social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations.". Connect with HubSpot : Download the On-Demand Webinar Now!

Inbound Marketing 28

Inbound Marketing Allocation Advertising Agencies Paid Search Agency 28

Martech

SEPTEMBER 21, 2021

These features include, but are not limited to: Dynamic content generation (email, landing pages and/or website); Email deliverability tools; Account-based marketing (ABM); Mobile marketing; AI-based predictive analytics; and Social/lead profile integration. Predictive analytics. Let’s break down those capabilities.

Marketing Automation Services 126

Marketing Automation Services Enterprise Management Work Management Marketing Management 126

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 271

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 271

SpotMe Blog

AUGUST 4, 2023

This information helps you improve your events for next time and target attendees with personalized content after your event.” – Bonita Greef, Senior Product Manager, SpotMe Many event check-in software options also integrate with event apps , online ticketing platforms, and name badge printers.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Brandpoint

JUNE 7, 2018

Why attend: One-track conference full of “forward-thinking, tactical sessions in SEO, growth marketing, the mobile landscape, analytics, content marketing and more.” This year featured more in-depth sessions and workshops on digital trends. Host: HubSpot. Forrester’s B2B Marketing & Sales Forum.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

Hubspot

SEPTEMBER 13, 2023

It’s made by analyzing historical sales data, identifying patterns and trends, and using that to predict the revenue they’ll generate in the near future. Sales projections provide important data that helps business leaders make informed decisions about product pricing, finances, staffing needs, marketing strategy, and sales processes.

Top of Funnel 58

Top of Funnel Enterprise Management Marketing Automation Services Work Management 58

Hubspot

DECEMBER 14, 2012

According to our 20 Marketing Trends & Predictions for 2013 , email will live on longer than you might think. Email Performance Trends. Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat. Source: Experian's 2012 Digital Marketer Benchmark and Trend Report ) Tweet This Stat. year over year.

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Vidyard

MARCH 23, 2021

Video Publishing and Production Statistics 2.3 Video Analytics Statistics 2.6 Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020 Connect, Convert, and Close More Deals Easily create and share 1-to-1 videos. Video for Sales Statistics 1.1 Grab Prospects’ Attention 1.2

Stats 65

Stats Video Marketing Enterprise Management Planning 65

SpotMe Blog

JUNE 16, 2023

Data and analytics to gain insight into HCPs’ interests, knowledge gaps and preferred learning styles. For example, if an HCP accesses information about your product on your website, an omnichannel solution would allow you to follow up with related content via email or invite them to an educational webinar on the topic.

Work Management 52

Work Management Marketing Management Marketing Automation Services Lead Ranking 52

Valasys

MAY 29, 2020

According to the “Marketing Automation Technology Forecast, 2017 to 2023 (Global)” report by Forrester, marketing automation technology is expected to grow at a 14% compounded annual growth rate (CAGR) over the next 5 years. In the present atmosphere, B2B associations are adjusting to an altogether online methodology.

Marketing Automation Services 69

Marketing Automation Services Enterprise Management Marketing Budget Work Management 69

Conductor

JULY 6, 2022

With robust enterprise SEO strategies, you can run awareness-building campaigns and highly-targeted regional or product-specific campaigns to increase your brand’s visibility on SERPs (search engine results pages). But a Forrester survey found that 90% of respondents wanted relevant content at each step of the buying journey.

Enterprise Management 59

Enterprise Management SEO Lead Scoring Lead Ranking 59

SnapApp

AUGUST 14, 2018

Along with insights around their brand and product, they have to have skills that help them deliver top-quality, valuable content to the target audience that drive results. Metrics/Analytics and Data Synthesis. There are many tools out there today that make strengthening this particular skill ultra-easy: Google Analytics.

Resources 72

Resources Content Marketing Peer-to-peer Marketing Analytics Tools 72

Hubspot

SEPTEMBER 11, 2018

And to stay up-to-date on SEO strategy and trends, check out HubSpot's Skill Up podcast.). When asked to explain what SEO is, I often choose to call it a strategy to ensure that when someone googles your product or service category, they find your website. Source: Forrester Research. Google Analytics Course.

SEO 101

SEO Lead Scoring Lead Ranking Work Management 101

Outgrow

MAY 30, 2023

Interactive, cultural, and trending widgets designed by him have been featured on TrendHunter, Alibaba, ProductHunt, New York Marketing Association, FactoryBerlin, Digimarcon Silicon Valley, and at The European Affiliate Summit. You see it on websites, it says powered by intercom, you click it, it tells you what our product is.

Enterprise Management 52

Enterprise Management Acquisitions Work Management Marketing Management 52