Martech

JUNE 1, 2022

With Universal Analytics sunsetting and the rise of what’s being called Google Analytics 4 in its place, digital marketing analytics can be a confusing place, so let’s make things clear… and know that I even got some input from Google digital marketing evangelist Avinash Kaushik too! The changes with Google Analytics 4.

Marketing Analytics Tools 120

Marketing Analytics Tools Marketing Attribution Analytics Google 120

Martech

JULY 25, 2022

Seventy-one percent of B2C marketing executives expected that demonstrating the value of marketing to the CEO, CFO and the board would be “very challenging” or “extremely challenging” in 2022, a Forrester survey found. Its purpose is to help marketers allocate future spend and bring it in line with business goals.

Marketing Attribution 104

Marketing Attribution Enterprise Management Work Management Marketing Management 104

Parse.ly

DECEMBER 8, 2021

What is content marketing ROI? Content marketing ROI (return on investment) measures the revenue your business earns compared with what you spent on your content marketing efforts. Calculating content marketing ROI. Using content analytics to track the ROI of content marketing. content analytics.

Multi-Touch Attribution 59

Multi-Touch Attribution ROI Top of Funnel Marketing Analytics Tools 59

Conductor

SEPTEMBER 9, 2020

Once again, Conductor has the highest score in current offering in The Forrester Wave TM : Search Engine Optimization (SEO) Platforms, Q3 2020. Does it help implement those solutions? Can it predict the ROI of each proposed action? For instance, does your technology seamlessly integrate into your web analytics?

Forrester 59

Forrester SEO Best Practices Marketing Proposals 59

Full Circle Insights

JULY 27, 2022

Let’s face it in the B2B landscape, money talks, and marketers know that while creative campaigns and viral content are fun to develop and deploy, they mean little if they don’t help generate long-term revenue for the organization. Still, ABM’s potential for long-term and ongoing return on investment (ROI) is significant. .

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles ROI Full Circle Insights 52

Salesforce Marketing Cloud

DECEMBER 6, 2023

The good news is that it’s out there, and it can help in this challenging competitive landscape. Rated as a leader by The Forrester Wave Report™: Financial Services CRM , Salesforce knows service — of any kind. Financial services CRMs are changing and so are the needs of customers. Get the report 2. Level up with Trailhead 4.

Work Management 102

Work Management Marketing Management CRM Service 102

6sense

JUNE 22, 2017

Forrester has just released The Forrester Wave TM : Predictive Marketing Analytics for B2B Marketers, Q2 2017. In the first report of its kind for the predictive marketing analytics space, Forrester named 6sense a leader among predictive analytics providers. And of the industry. How this Wave went down.

Forrester 48

Forrester Lead Ranking Lead Scoring Marketing Budget Creation 48

Contently

NOVEMBER 10, 2022

For most Chief Marketing Officers (CMOs), the holy grail of content measurement is return on investment (ROI). An end-to-end content marketing platform like Contently can help you evaluate those ideas easily with a content request form that allows you to turn a good idea into an outsourced story in a few simple steps.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

Conductor

SEPTEMBER 26, 2019

We’ve launched a new, free tool for marketers – the SEO ROI Calculator For Enterprises. Your first look at the SEO ROI Calculator for Enterprises. Why the ROI of SEO is Massive… but Challenging. This finding is from Forrester , one of the world’s preeminent research and advisory firms.

ROI 40

ROI Lead Ranking SEO Paid Search Agency 40

Content Standard

NOVEMBER 8, 2016

There’s always a plan to go along with this vision, but with the exception of some rare cases, it’s unlikely that this plan includes specifics about marketing analytics, garnering audience relationships, or even KPIs of interest. Your analytics system only tracks the most direct of sales interactions.

Work Management 84

Work Management Marketing Management Analytics Budget Programs 84

KoMarketing Associates

FEBRUARY 13, 2020

By applying these to your ongoing strategy, you can make the most out of your marketing dollars and drive ROI for your business. However, many marketers still struggle to harness the power of analytics. Interactive content, in particular, is a fundamental way to better understand potential buyers and help sales close more deals.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

Madison Logic

MAY 24, 2023

Forrester evaluated 14 providers against 26 criteria across three categories, including data coverage, data acquisition and processing, data security and compliance, and analytics capabilities. Click here to access a complimentary download of The Forrester Wave™: B2B Intent Data Provider, Q2 2023 report.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Madison Logic

MAY 24, 2023

Forrester evaluated 14 providers against 26 criteria across three categories, including data coverage, data acquisition and processing, data security and compliance, and analytics capabilities. Click here to access a complimentary download of The Forrester Wave™: B2B Intent Data Provider, Q2 2023 report.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Only B2B

FEBRUARY 1, 2024

Understanding the benefits of intent data and diving deeper into customer behavior at each step of their journey helps you optimize your marketing strategies. Here is how the intent data will play out in 2024: Data-driven decision-making: Forrester predicts that the intent data market will reach $1.5 Prioritize Leads Do you know?

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Zoominfo

DECEMBER 20, 2021

Analysts at Forrester Research call this approach content contextualization , noting that “marketers must be able to respond to customers in real time with content that motivates the next best action.” When making a purchase, they typically want all interactions to occur on their terms.

Conversion 130

Conversion Account Based Marketing Zoominfo Planning 130

Biznology

JANUARY 14, 2013

With all of the data out there now, many expect greater accountability from CMOs to demonstrate strong analytic skills and the ability to measure return on investment (ROI). Here are 21 stats that show most CMOs leap before they look at ROI. source: Forrester ). source: Forrester). I can help you.

Stats 80

Stats ROI CMO Forrester 80

The Point

OCTOBER 29, 2014

He previously held top marketing roles at Eloqua, Forrester Research, and Reed Business Information before taking the reins as CMO at Lattice Engines , a pioneer in predictive applications for marketing and sales. Even Salesforce announced their own Analytics cloud. Why do you think analytics is suddenly such a hot topic? (BK)

Lead Ranking 100

Lead Ranking Analytics Lead Scoring Conversion 100

SpotMe Blog

JUNE 28, 2023

Discover which companies like Boomset could help you achieve your business goals and choose the best Boomset alternative for you and your team. #1 1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

Engagio

NOVEMBER 16, 2023

Unlike traditional marketing that relies on lead-based marketing automation and ad tech designed for B2C, B2B account-based marketing and selling drives efficiency with the accounts that matter, resulting in additional pipeline from targeted accounts, higher win rates from ABM accounts, and improved ROI over traditional marketing.

Account Based Marketing 71

Account Based Marketing Budget Programs ABM Marketing Analytics Tools 71

Vidyard

FEBRUARY 17, 2016

Forrester Report: Understanding the Performance Levers in Your Lead-to-Revenue System. Forrester suggests that it is, in fact, feasible to accurately predict the outcome of your marketing efforts if you take an analytical approach to understanding the key performance drivers. Get the Report. Get the Report.

Forrester 50

Forrester Lead Scoring Lead Ranking Ad Building 50

Only B2B

MARCH 6, 2024

Gartner research from 2023 suggests that only 25% of leads are qualified , signifying the importance of effective lead qualification processes to maximize ROI. Investing in unqualified lead can be a major drain on your sales team’s time and energy, ultimately impacting your return on investment (ROI).

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Adobe Experience Cloud Blog

OCTOBER 9, 2018

Think about that: just two out of 10 marketing leaders are making a solid connection between marketing activity and profitable growth and in that process, communicating the ROI of their salary. Source: Lori Wizdo, Forrester Research. 67% want to demonstrate ROI from all marketing investments. For example: Stakeholder.

Sales Qualified Leads 132

Sales Qualified Leads Cost per Lead Touchpoints Forrester 132

Madison Logic

JUNE 15, 2023

Customer reviews on G2 continue to validate Madison Logic’s intent data, ability to deliver predictable ROI when executing a data-driven, multi-channel ABM strategy, and best-in-class customer support. ” – Anandan P., ” – Adam S., ” – Keshav S.,

Account Based Marketing 52

Account Based Marketing ABM Enterprise Management Peer-to-peer 52

Madison Logic

JUNE 15, 2023

Customer reviews on G2 continue to validate Madison Logic’s intent data, ability to deliver predictable ROI when executing a data-driven, multi-channel ABM strategy, and best-in-class customer support. ” – Anandan P., ” – Adam S., ” – Keshav S.,

Account Based Marketing 52

Account Based Marketing ABM Enterprise Management Peer-to-peer 52

Martech

JULY 14, 2022

Last year, Forrester Research found the average number of buying interactions occurring during the purchase process soared by 10 to 27 in 2021. Help for the sales team. Account engagement, win rate, average deal size, and ROI increase after implementing account-based marketing, according to a recent Forrester/SiriusDecisions survey.

Account Based Marketing 115

Account Based Marketing Enterprise Management Work Management Marketing Management 115

Marketing Insider Group

OCTOBER 14, 2019

According to research from Forrester , CMOs are spending more on tech than any other C-suite members. Under pressure to prove ROI at every turn, CMOs are sacrificing creativity for a more trackable but potentially less effective strategy. . CMOs looking for sustainable growth need to stop chasing the next great thing in analytics.

Brand Identity 169

Brand Identity Branding Advertising Agencies Paid Search Agency 169

Martech

JULY 18, 2022

Automating ABM data, analytics, campaigns and workflow processes can provide numerous benefits, including the following: Improved sales and marketing alignment. ABM helps solve this problem by putting the right messages in front of key decision-makers at target accounts. Increased marketing ROI. The benefits of ABM. Why we care.

Enterprise Management 87

Enterprise Management Account Based Marketing Work Management Marketing Management 87

Madison Logic

JANUARY 3, 2024

Forrester’s July 2023 Artificial Pulse Survey participants agree , ranking creating marketing content with genAI as the most important use case for AI over the next 12 months. It can also help you gain insights into campaign performance, making it easier to optimize your content and messaging for maximum reach and engagement.

Marketing AI 52

Marketing AI Account Based Marketing ABM Effectiveness 52

ClickZ

JANUARY 15, 2021

Before founding Jivox, Nesamoney founded Celequest, the market’s first business intelligence and analytics appliance, and served as its CEO until early 2007, when the company was acquired by Cognos/IBM. Jivox has been recognized by Forrester as a leader in creative advertising technologies. Jivox’s impact on ecommerce marketing.

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114

SpotMe Blog

JULY 28, 2023

Especially because 95% of marketers believe that in-person events help achieve business goals (American-based event technology company). But now event professionals have had a taste of how event technology can help them achieve their business goals more efficiently, they are not rushing to get rid of digital event tools yet.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Strategic-IC

NOVEMBER 25, 2020

While there are many definitions of Account-based Marketing (ABM) , our view is that its primary aim is to help you to win, grow, and retain your most valuable accounts. of sales reps and marketers align on analytics and metrics. The real ROI of ABM is revenue, right? Align your Ideal Customer Profile (ICP). Align strategy.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles ABM Work Management 62

Strategic-IC

NOVEMBER 25, 2020

While there are many definitions of Account-based Marketing (ABM) , our view is that its primary aim is to help you to win, grow, and retain your most valuable accounts. of sales reps and marketers align on analytics and metrics. The real ROI of ABM is revenue, right? Align your Ideal Customer Profile (ICP). Align strategy.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles ABM Work Management 62

Valasys

JULY 29, 2019

Emotional Analytics (EA) software collects data on how a buyer persona communicates verbally & non-verbally (i.e. The technology is also called Emotional Analytics & provides insights about how a customer perceives a product. ” How to use Emotional Analytics for Businesses. Introduction.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

6sense

JULY 22, 2020

Native Retargeting also leverages 6sense’s account-based ad reporting to help marketers understand the reach and impact of campaigns on overall account engagement. 6sense provides a clearly defined line from the success of our marketing efforts to those of our sales team,” said Tahlor DiCicco, VP of Global Marketing at CoreView. “Our

Ideal Customer Profiles 62

Ideal Customer Profiles Advertising Agencies Account Based Marketing ABM 62

PathFactory

MAY 31, 2021

They’re looking for extremely specific information to help them make complex buying decisions. Content intelligence is all about turning content into a data set that can be converted into insights, personalization, and performance analytics. Optimizing content intelligence for maximum ROI.

Marketing AI 59

Marketing AI Demand Forrester B2B 59

Vidyard

DECEMBER 19, 2017

. “Millennials Show A Strong Preference For Short Videos, Compared With Other Generations Of Workers” – A Blueprint For Successful B2B Video Marketing -Forrester. This can help you breathe new life into older content by adding an engaging video element. Step 2 → Humanize Your Content by Making it Personal!

Webinar Metrics 118

Webinar Metrics Video Marketing B2B Marketing Multi-Touch Attribution 118

Martech

JULY 29, 2022

This last category is critical, and will help you avoid making a costly mistake. Does the tool help identify target accounts? Does the tool help us comply with relevant privacy regulations? Does the tool provide real-time analytics? Did the vendor help? These are our suggestions: How easy is the tool to use?

Enterprise Management 98

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 98