Only B2B

FEBRUARY 16, 2022

According to a 2020 McKinsey research , 90% of B2B sales have switched to digital channels. Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. You should analyze the statistics of your competitors’ target audiences. Source: Grand View Research.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Vidyard

OCTOBER 27, 2019

You can tie your videos directly to the deals they’re helping to influence and you can see which assets are actually resonating based on content engagement analytics. Marketers who use video are growing company revenue 49% faster year-over-year than those who don’t, according to research from Aberdeen Group. Put Your Videos to Work.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Vidyard

OCTOBER 27, 2019

You can tie your videos directly to the deals they’re helping to influence and you can see which assets are actually resonating based on content engagement analytics. Grow Revenue Marketers who use video are growing company revenue 49% faster year-over-year than those who don’t, according to research from Aberdeen Group.

Video Marketing 65

Video Marketing Dwell Work Management Lead Ranking 65

Marketing Insider Group

FEBRUARY 5, 2024

We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. Golden Steps ABA) SEO and Organic Search Stats Google processes approximately 7 billion searches daily, equating to about 81,000 searches per second. Search Engine Journal) Google drives 59.2%

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

SalesIntel

FEBRUARY 1, 2022

There are three methods to calculate TAM: Top-down, using industry research and reports. In a top-down approach, TAM is determined using industry data, market surveys, and research studies. You might employ a market research consulting firm to conduct a new study tailored to your specific requirements. 1) Top-down.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

SalesIntel

FEBRUARY 1, 2022

There are three methods to calculate TAM: Top-down, using industry research and reports. In a top-down approach, TAM is determined using industry data, market surveys, and research studies. You might employ a market research consulting firm to conduct a new study tailored to your specific requirements. 1) Top-down.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

TrustRadius Marketing

AUGUST 21, 2018

According to the Pew Research Center , more than 95% of Americans own a cell phone and 77% own smartphones. Research from a study by Google and The Boston Consulting Group (BCG) reports that mobile usage drives or influences more than 40% of revenue in leading B2B companies. B2B buyers don’t limit their research to the office.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Porch Group Media

AUGUST 3, 2021

50 Statistics on the Latest Marketing Trends and Strategies (updated for 2021). Below is a list of 50 incredible marketing statistics that every marketer should know. Source: Google). Source: Forrester). Source: Gartner Research). Alchemer and Forrester Consulting , 2021). Email Marketing. LoopMe , 2021).

Statistics 85

Statistics Marketing Budget Marketing & Strategy Trends 85

Industrial Marketing Today

AUGUST 3, 2010

To add a new twist to a thorny problem, I read a very interesting quote from Avinash Kaushik, the man who literally wrote the book on Web Analytics 2.0 , he said, “Engagement is not a metric, it’s an excuse.” The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Porch Group Media

JUNE 29, 2021

25 Amazing Omnichannel Statistics Every Marketer Should Know (Updated for 2021). Check out these 25 amazing statistics on the benefits of being an omnichannel brand: Marketers using three or more channels in any one campaign earned a 287% higher purchase rate than those using a single-channel campaign. Google Research ).

Statistics 131

Statistics Forrester Multi-Channel Marketing Management 131

Hubspot

APRIL 27, 2015

If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. Statistics lend authority and weight to your blogs, ebooks, and social media posts. Using accurate data in your original content is powerful way to communicate that you’ve done your research. Sounds almost too good to be true.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Marketing Insider Group

SEPTEMBER 14, 2020

A great way to increase your chances of success as a business and a brand is to understand the latest digital marketing statistics. We’ve also tried to use statistics that are no more than two years old unless otherwise noted. By ‘we” I mean my 17-year old daughter who helped me a ton with the research.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Marketing Insider Group

FEBRUARY 4, 2021

Don’t forget: analytics are your friend. Leading eCommerce platforms (or Google Analytics added on top) will capture device statistics. They’ll appreciate returning to the shop later to review a product they saved on mobile for research. Tailor The Experience To Your Visitors. Speed up your page loads.

eCommerce 363

eCommerce Paid Search Agency Top of Funnel Advertising Funnels 363

Televerde

OCTOBER 30, 2019

I spent hours upon days scouring the internet for the most up-to-date and relevant marketing statistics you can use to inform your strategy, to stay ahead of the competition, or maybe just because you want to be the smarty-pants at the next company meeting. 79% of US internet users log into Facebook (Pew Research Center, 2019).

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. In order to generate leads marketers have to know how to use the analytics. I use Google Analytics and Sitemeter, and advise my clients to do the same. Suggest one ROI metric that you have found to be very effective" Read on to get their insights.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Online Marketing Institute

DECEMBER 1, 2010

If you sell tickets, Eventbrite charges a fee, plus you will need to link to a Paypal or Google Checkout account to accept payment. You can even track your registration page in Google Analytics. Eventbrite provides everything you need including custom page templates and the ability to sell tickets.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Hubspot

APRIL 3, 2012

It also helps you generate better visibility; my own blog has more than 800 articles, so it becomes more and more likely, with each passing day, that one of my articles will turn up in somebody’s Google search results on queries related to my industry. 4) Leverage lead generating and lead nurturing tools. 5) Stay organized with a CRM.

Ideal Customer Profiles 28

Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

Optinmonster

JANUARY 15, 2024

Here are some statistics that highlight the importance of free trials: The top 27% of SaaS companies get 25% or more business from free trials. You can use product analytics and customer engagement software to capture the ‘aha’ moments of the most engaged users. 16% of companies get over 50% of new business from free trials.

Conversion Rate 107

Conversion Rate Conversion Tips Marketing Analytics Tools 107

Vidyard

MARCH 23, 2021

We’ve compiled the top video marketing statistics that matter to businesses to help you make the best decision for your marketing needs. Video for Sales Statistics 1.1 Video Marketing Statistics 2.1 Video Publishing and Production Statistics 2.3 Video Length Statistics 2.4 Video Analytics Statistics 2.6

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Webbiquity

FEBRUARY 7, 2012

Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. General Social Media Statistics. 53% of employers now research candidates on social networks before hiring. •

Paid Content 100

Paid Content Social Media Statistics Research 100

Hubspot

SEPTEMBER 11, 2018

My guess, you turn to Google. Faced with a problem, challenge or even a choice, they google it. And so, it’s a cold, harsh truth that without at least some presence in Google, your business is unlikely to survive long. Because, as Google admitted themselves – customer behavior has changed forever.

SEO 101

SEO Lead Ranking Lead Scoring Work Management 101

Conductor

JULY 6, 2022

Kicking off the buying process with online research has become the norm. But a Forrester survey found that 90% of respondents wanted relevant content at each step of the buying journey. These two unique result types appear on Page 1 of Google, establish authority for your brand, and can influence search behaviors.

Enterprise Management 59

Enterprise Management SEO Lead Scoring Lead Ranking 59

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. There are a lot of content marketing statistics shown below. Blogging Statistics. Content Marketing Budget Statistics. Content Strategy Statistics.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Optinmonster

JANUARY 15, 2024

Here are some statistics that highlight the importance of free trials: The top 27% of SaaS companies get 25% or more business from free trials. You can use product analytics and customer engagement software to capture the ‘aha’ moments of the most engaged users. 16% of companies get over 50% of new business from free trials.

Conversion Rate 52

Conversion Rate Conversion Tips Marketing Analytics Tools 52

Valasys

NOVEMBER 22, 2019

Furthermore, another research from Forrester substantiates that more than half of all the B2B buyers view 8 pieces of content at a minimum & 82% of the buyer view a minimum of 5 pieces of content from the vendor before making a buying decision. Any number should, however, be tested & backed by data-driven analytical insight.

Paid Search Agency 90

Paid Search Agency Companies B2B Lead Ranking 90

Webbiquity

JANUARY 10, 2010

Mark Walsh helpfully outlines the recent changes Facebook has made to its privacy settings, though noting that “ profiles opened to everyone, however, will still not turn up in searches on Google or other outside search engines. &#. Noting some statistics on the explosive growth of online video, David L. by Dave Fleet.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Webbiquity

JANUARY 9, 2012

The delightful Kristi Hines digs deep into Twitter, explaining how to do things like deleting a “Recent Image,” create customized RSS feeds from Twitter, use Twitter’s Advanced Search, search Twitter results using Google, get the most out of your Twitter bio and more. ” Twitter’s New Look and Feel.

Twitter 100

Twitter Tactics Tools Tips 100

Convince & Convert

FEBRUARY 23, 2012

It kind of gives them a slingshot effect in terms of competing, eventually, with Google AdWords. But I’ll tell you based on our experience with promoter products, it’s incredibly different from spinning up some ads on Google. Google Ads, you kind of set it and forget it. Promoted tweets aren’t like that.

Social Media 118

Social Media Paid Content Media Paid Search Agency 118

Ambal's Amusings

AUGUST 27, 2009

Forrester Blog for Interactive Marketing Professionals. Have a new statistic that shows the opportunity is growing faster than ever? This kind of content shows your prospects that you’ve done the research and that you know the industry inside and out. Highlight new industry research. Read on to get their insights.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing. That said there are some options. Hope that helps!

Social Media 155

Social Media Media Paid Content Work Management 155

Webbiquity

FEBRUARY 7, 2011

Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year. McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. by iMedia Connection.

Social Media 100

Social Media Paid Content Tactics Tips 100

Navigate the Channel

JUNE 7, 2023

Yes, 56% is a majority, but this statistic does beg the question of why 44% don’t incorporate digital marketing. Hello, Google Analytics. Explore the statistics to find the opportunities. # They were also more likely to self-serve their research by starting with a Google search.”

Stats 65

Stats Planning Marketing Analytics Tools Paid Search Agency 65

Single Grain

NOVEMBER 11, 2019

Research suggests that 79% of customers prefer live chat for getting their questions answered quickly. The eBay chatbot built for Google Assistant , which is “the most advanced e-commerce chatbot out there. Think of it as a tool that can: Help your content team research topics and prepare summaries in less time.

Marketing AI 76

Marketing AI Marketing Automation Services Work Management Paid Search Agency 76

Golden Spiral

NOVEMBER 20, 2020

” It's time to meet three content queens and learn how they write marketing copy—articles, eBooks, social posts, and emails—that: rank higher on Google. Google's Predictive Search. The Top Research Organizations for Your B2B Product Strategy. Like this is so for Google, this is not written for anyone but Google.

Lead Scoring 62

Lead Scoring Lead Ranking Video Marketing Planning 62

Convert

OCTOBER 25, 2022

According to Forrester Research , 43% of website visitors go straight to the internal search bar when they open a website. analytics, sales reports, etc.). Conversion research is one of the most important activities you can do. Start with one research piece and build other elements on top of that.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59

SnapApp

DECEMBER 14, 2016

According to our research, print may have hit bottom. Do your research, find out what your competitors are doing and what they’re not doing. It's hard to define what makes "high-quality" content, but Google uses a number of indicators to help decide whether a piece of content is high-quality or not. Joe Pulizzi. Back to top.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Convert

FEBRUARY 24, 2021

Data are facts and statistics collected through observation. Let’s put this into perspective: Supposing you own an eCommerce store and have Google Analytics (GA) activated, each user that navigates your online store leaves some digital footprints that are picked up by GA. Data Analytics vs Data Analysis. Thom Ives (Ph.D.),

Marketing Analytics Tools 94

Marketing Analytics Tools Lead Ranking Analysis Paid Search Agency 94