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Is Google Analytics going away? What marketers need to know

Martech

With Universal Analytics sunsetting and the rise of what’s being called Google Analytics 4 in its place, digital marketing analytics can be a confusing place, so let’s make things clear… and know that I even got some input from Google digital marketing evangelist Avinash Kaushik too!

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Where is B2B marketing headed? 7 predictions for 2018

Biznology

Predictive analytics becomes an essential tool in B2B. Particularly in prospecting, new resources like purchase signals (“intent data”) and lookalike modeling will continue to expand marketers’ access to new audiences and provide scale to their ABM programs. Self-service analytics. As these people age, their influence will grow.

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The 2020 SEO Platform Forrester Wave Report – Conductor Named Best SEO Platform

Conductor

In fact, 87 percent of online purchases begin with a search engine. Once again, Conductor has the highest score in current offering in The Forrester Wave TM : Search Engine Optimization (SEO) Platforms, Q3 2020. For instance, does your technology seamlessly integrate into your web analytics? Clear, incisive data reporting.

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Content Value Is Going to Change the Way Marketers Think About SEO & ROI

Contently

A lot of the CMOs mentioned attribution modeling , which attempts to assign a weighted value to all the actions and contact someone makes on the path to a purchase. High-quality content allows brands to build relationships directly with their audience and elevate their brand equity in addition to supporting purchasing decisions.

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How to Collect B2B Intent Data: A Step-by-Step Guide for Increased Sales and Marketing ROI

Only B2B

Imagine knowing exactly which companies are actively researching your solutions, comparing competitors, or preparing for purchase – that’s the power of intent data. CRM Data: Integrate your CRM with website analytics and marketing automation tools to create a holistic view of the buyer’s journey.

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What is marketing performance management and how can it help you?

Martech

Seventy-one percent of B2C marketing executives expected that demonstrating the value of marketing to the CEO, CFO and the board would be “very challenging” or “extremely challenging” in 2022, a Forrester survey found. Online advertising, since its inception, has used cookies to enable analytics, ad targeting and tracking.

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Going back to basics: Marketing as a conversation

Martech

It happens less today than in the past, thanks to the readily available data we can pull from platforms like Google Analytics. Google Analytics also offers a wealth of data that can tell you a lot about how your audience interacts with content, from acquisition channels to time on page and bounce rate.