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20 (More of the) Best SEO Guides, Tips and Insights of 2011


B2B websites often receive anywhere from 30%-60% from organic search, with 50% or more sometimes coming from Google alone. Ray “Catfish” Comstock explains how to divide the SEO data analytics process into three main phases–performance reporting, opportunity identification (e.g., ” Understanding Google’s new sitelinks by Pure Visibility.

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Myth Busting: Understanding Profile-Based Segmentation Analytics vs. Intent-Based Predictive Intelligence


So in effect the approach of look-alike modeling via a solution that can understand a ton of firmographics of an account and automate the math would able to accomplish segmentation analytics at scale. Takeaway: Segmentation analytics are NOT predictions. This is a discussion I love having because the answers aren’t always obvious. Now Acme Inc. Bingo! Or Or is it? Well, it depends.

What’s the Best Social Media Monitoring Tool? It Depends


simple tool like Google Alerts would pick up most stray citations. If Google Alerts had been developed with a focus on social media, this would be it. Popular with agencies as well as corporate users, Radian6 offers a rich set of tools for social media monitoring, responding, tracking, benchmarking and analytics. Social media monitoring can be purchased separately for $3000 per year (putting that tool effectively in the $0-500 per month category) though most users combine at least a subset of the PR tools with this. Post on Google Buzz. No more. UberVU. Vocus.

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CMOs Win When High-Value Customers Are Treated Personally Online

Buzz Marketing for Technology

The reason for this is simple: These customers are more often than not brand loyalists and willing to persuade others to become regular brand purchasers if they’re kept happy and engaged consistently in every single place they are interactive with brands. Why CMOs Should Stop Being Addicted to Pay-per-Click Ads Back in 2001, when Google AdWords was just launched, I.

Content Marketing Must Focus On Customer Value

B2B Marketing Insider

That is according to a March 2014  report by Forrester Research, Inc., Forrester conducted in-depth interviews with marketers, agencies and publishers in order to gain insights into the importance of content marketing, and the top strategies for how brands can become more effective with it. Reaches customers early in the purchase process. Building audiences as a core asset.

16 Enigmatic Business Blogging and Other Marketing Stats


But, seemingly in support of Kundera’s quote above, Forrester Research says marketers are the ““sole source of sustainable competitive advantage.”. There are approximately 250 million blogs online today, and this number doesn’t even include blogs on Google’s Blogger platform, which does not disclose usage statistics. Image credit: Association of National Advertisers.

What the 2015 Holiday Shopping Season Can Teach Us about the New Buyer’s Journey


The Internet analytics company comScore reported that Cyber Monday 2015 set a record as the biggest US shopping day of all time, with sales topping more than $3 billion. Let’s begin with a quick recap of the Buyer’s Journey, which are the steps a purchaser takes before making a purchase. Decision/purchase (bottom –of-funnel) BOFU). Image Source: Forrester).

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87 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Data & Analytics. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ).

Stats 53

5 Myths of Social Media Marketing

Marketing Action

2014 report from Forrester found that 26 out of 30 B2B companies failed to create compelling content that engaged their audiences , losing sales and buyers to competitors in the process. Not so, says that Forrester report. It’s clear that B2B buyers are using social media at high rates to make purchase decisions, and the trend towards relying on social media is only getting stronger.

The Secret To A Better Customer Experience

B2B Marketing Insider

Personalization brings up a whole host of issues like Big Data, Privacy concerns, real-time analytics,and more, but ultimately the goal must be to improve customer experience without being creepy. SAP recently commissioned  a new paper with Forrester called Delivering New Levels Of Personalization In Consumer Engagement   in order to highlight the importance of personalization.

The Global State of the Mobile App and Push Notification Markets

It's All About Revenue

Co-presented by Joe Pezzillo, Senior Director, Push Operations & Adoption, Oracle Responsys and Thomas Husson, VP & Principal Analyst, Forrester Research, Inc, it was broken into three topics. According to data from Flurry Analytics the time spent on apps has increased from 2013 to 2014 from 80% to 86% while conversely the time spent on the mobile web has decreased from 20% to 14%.

SMS 72

70 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Data & Analytics. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ).

Stats 56

The Customer Service Arms Race


New research from Forrester shows that 73 percent of adults say valuing their time is the most important thing a company can do to provide good online customer service. And 53 percent claimed they are likely to abandon an online purchase if they can’t find a quick answer to their question. Google and other aren’t far behind in developing customer-service bots as well.

Marketing Redefined: 3 Ways Technology Is Transforming Marketing

Modern B2B Marketing

Artificial intelligence was once something we only saw in Sci-Fi movies and is now used to create new, innovative tech products like Amazon’s Alexa and Google’s self-driving car. Marketing and analytics will soon become synonymous and the role of a marketer will be redefined as a technologist, analyst, and designer. Author: Ashika Balani The days of telemarketers are long gone.

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Best Twitter Tips, Tools and Tactics of 2011


Twitter users are twice as likely to purchase from companies they follow than are Facebook users. The delightful Kristi Hines digs deep into Twitter, explaining how to do things like deleting a “Recent Image,” create customized RSS feeds from Twitter, use Twitter’s Advanced Search, search Twitter results using Google, get the most out of your Twitter bio and more.

Follow The Money To The CMO


Tech companies woke up and saw the growing role of technology in the marketing department – web analytics, marketing automation, social media, digital advertising and digital creation. And follow they did.  It started with Adobe’s purchase of web analytics company Omniture in 2009. Google:  Buys Wildfire in August 2012. Forrester Research recently recommended establishing an “office of marketing technology” to deal with all the technologies in marketing. How Tech Companies Are Setting Sights On The Swelling Marketing Budget. It began in 2009.  B2B Blogger

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B2B Websites: How To Generate More Leads

The Forward Observer

In the past, there was less information available for buyers researching a purchase. At that point, the seller could educate the buyer and influence the buyer’s research and ultimate purchase. According to Forrester , buyers can be anywhere from two-thirds to 90% through their purchase before first contacting the seller. Don''t be. Lots of companies are in the same boat.

Tom Pisello: The ROI Guy: Marketing Hierarchy of Needs: Achieving.

Tom Pisello

According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. Marketing Operations and Technology consists of the following services: Lead capture and scoring Collecting and analyzing on-site analytics data Optimizing creative “look-and-feel&# (e.g., Frugalnomics in Full Effect: Forrester and Gartner.

Understanding the New Roles in Marketing


Marketing operations would be a fit for anyone who has an analytical mind and is interested in marketing and sales strategy. Karen Rubin , a HubSpotter in a marketing operations role adds: "We focus on helping our marketers get the analytics they need, running monthly reports, and understanding why data and results are looking the way they do at any given point.". The Technology CMO.

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Time to Retire Old School B2B Web Practices


Web sites that address the questions a B2B buyer has and provide valuable insight will “warm” up the visitor and increase the chances that they will return when they are ready to discuss a purchase. ” Besides throwing off any chance of boosting Google Analytics (since there was often no copy), and taking a long time to load, Flash is not supported by mobile devices.

70 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Data & Analytics. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ).

Stats 20

Hinge’s Fab Five: April 2014

Hinge Marketing

Our research shows that LinkedIn is the most used social media channel for purchasers of professional service firms. Big data and analytics are hot topics and engaging talking points in today’s professional circles, but regarding the data, how big is too big? This post’s seemingly simple solutions are derived from four straightforward questions that every executive should ask themselves as well as their analytics team. No, and Here’s Why” from Duane Forrester of Bing. By: Duanne Forrester, Search Engine Journal. On Google+ or LinkedIn?

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

Primary Vendors Most social networks offer integration features such as Facebook, LinkedIn, Google Myspace, and Twitter, see my complete matrix list (I worked with these vendors to create this list). By sharing their experiences with friends on Facebook, Twitter, LinkedIn, Google, Yahoo, MySpace, etc. Registration pages go away …much to the approval of consumers.

The Sales Game Has Changed: Here's How to Adapt


It also helps you generate better visibility; my own blog has more than 800 articles, so it becomes more and more likely, with each passing day, that one of my articles will turn up in somebody’s Google search results on queries related to my industry. 4) Leverage lead generating and lead nurturing tools. How the Sales Game Has Changed. The result? The result? The result?

4 Strategies for Reestablishing Your Website’s Lead-Gen Magnetism

Marketing Action

Forrester reports that typical buyers are 70 to 90 percent of the way through the buying process before they ever agree to engage with a sales person.). Free tools such as Google AdWords Keyword Planner , Google Trends , and Microsoft Advertising Intelligence are good places to start. At a minimum, you should be reviewing your website analytics (e.g., Know Who They Are.

Agencies Under Pressure to be More Digital


Search: Google’s Hummingbird algorithm may now serve listings it thinks users want – based on what part of the funnel they’re in. Quick quiz – do you, or someone in your agency: Know what Google’s RankBrain does? Get excited by tracking results of Google’s right-hand rail changes? Marketing has changed more in the past five years than in the past 50. over 2015. In 2014, U.S.

Best of 2009: Social Media Marketing, Part 1


Mark Walsh helpfully outlines the recent changes Facebook has made to its privacy settings, though noting that “ profiles opened to everyone, however, will still not turn up in searches on Google or other outside search engines. &#. Marty Weintraub provides a remarkable and highly detailed guide to setting up a social media reputation monitoring dashboard using free tools such as Google Alerts, iGoogle, Google Analytics, and keyword tools along with Excel. Twitter search engines, Google Advanced Blog Search and a few you’ve probably never heard of.

Why companies should not Wave goodbye to email and social integration

B2B Marketing Online

Google has become the first major brand to fail in its attempt to integrate email with emerging media channels, following the collapse of its Google Wave application. Although aimed at the consumer market, Google Wave’s collapse raises questions on how businesses looking to integrate email and emerging channels will be affected. The Google Wave failed because the application was too complicated –resulting in lower than expected adoption. The use of social media will continue to grow, and the collapse of Google Wave is not an indication that this growth is slowing.

My Company is Blogging and Tweeting: So Now What Do We Do?

Fearless Competitor

Forrester B2B Marketing Analyst Laura Ramos. I am pleased to share this great post from in which they interview marketing guru Laura Ramos of Forrester. Here’s the article: Recently, I had the great pleasure of talking with Forrester’s B2B marketing guru,  Laura Ramos , about the emerging social media landscape and opportunities for B2B companies to build better relationships with their customers and target prospects. First, at Forrester we’ve studied how B2B buyers participate socially and found that participation is much higher than U.S.

ClickInsights: How can B2B marketers use content effectively for demand generation?

Connect the Docs

Forrester Blog for Interactive Marketing Professionals. Use content as offers or calls-to-action , ideally designed to appeal to prospects at different stages of their buying process, as they move from awareness to inquiry to consideration and to purchase. Also, you need to have content that is relevant to everyone involved with the purchase of your product. Blogs. Books.

B2B 2

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information.

B2B Lead Management Market Heats Up

delicious b2bmarketing

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. Here’s the problem.

Attempt at Categorizing Technology for Managing the B2B Pipeline

B2B Marketing Confidential

Updates since original post in red. I’ve been trying to categorize all the technology that’s available out for B2B marketers into neat buckets. I’m sure Forrester and Gartner have done much better jobs at this than I have, but their reports cost money. At Goodman, I am constantly looking for new ways to bring analytics and deep customer insight together. Morgansaid.

B2B 1

Cascading detail for sales enablement

B2B Marketing Confidential

This is an extension of what Scott Santucci of Forrester Research has in mind when he talks about engineering sales conversations. But on what level would you make your initial approach if you are following a lead and not sure what role he plays in the organization/ purchase process? 3:19 PM Successful B2B Marketing said. In hindsight, it was ultra-simple. but there was more to it.

Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Google Analytics. But, just because we can push content out more rapidly than ever, doesn’t mean that your buyer’s pace for making a purchase decision will match your stride. Focus: To Pop to the Top on Google - Content Marketing Today , November 5, 2010 Pair of Seattle Personal Injury Law Firms Prove the Content Marketing Point. Google (115). Really great content around B2B Marketing again this month.  Here’s what the social signals said was the best content and the hottest topics. There must be some good business reason they do it, right? .