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| | WEBBIQUITY
OCTOBER 13, 2010 What’s the Best Social Media Monitoring Tool? It Depends
simple tool like Google Alerts would pick up most stray citations. If Google Alerts had been developed with a focus on social media, this would be it. Popular with agencies as well as corporate users, Radian6 offers a rich set of tools for social media monitoring, responding, tracking, benchmarking and analytics. Social media monitoring can be purchased separately for $3000 per year (putting that tool effectively in the $0-500 per month category) though most users combine at least a subset of the PR tools with this. Post on Google Buzz. No more. UberVU. Vocus.
| | WEBBIQUITY
FEBRUARY 13, 2012 20 (More of the) Best SEO Guides, Tips and Insights of 2011
B2B websites often receive anywhere from 30%-60% from organic search, with 50% or more sometimes coming from Google alone. Ray “Catfish” Comstock explains how to divide the SEO data analytics process into three main phases–performance reporting, opportunity identification (e.g., ” Understanding Google’s new sitelinks by Pure Visibility.
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| | FIFTH GEAR ANALYTICS
NOVEMBER 16, 2010 10 Marketing Trends for 2011
To put it in perspective, Google’s CEO, Eric Schmidt, recently said that “we create as much information in two days now as we did from the dawn of man through 2003.” Marketing analytics are red hot. If you think about it, this avalanche of data is also fueling the growth of analytics. Customer experience professionals prefer personas, and the analytics staff likes clusters.
| | INSIGHTIQ BLOG
NOVEMBER 17, 2010 Online Analytics in Action: Footprints in the dark
From an analytic perspective it is exciting to see the growth of online sales and even more exciting to see that mobile devices are making up a growing percentage of this activity. Given Quaero's expertise in online and mobile analytics this news makes 2011 prospects look strong. study by Jupiter Research shows that “Across the 4 search engines – Google, Yahoo!,
| | THE EFFECTIVE MARKETER
MAY 3, 2011 The Challenges in Adoption of Marketing Technology « The Effective.
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Challenges in Adoption of Marketing Technology A recent webinar hosted by Neolane, “ Crack the Code – Getting C-Suite Buy-In for Your Marketing Tech Purchases had a very interesting presentation by Suresh Vital from Forrester Research. The goal is to make use of cross channel marketing strategies to target the customer at the right moment and influence purchase decisions. You can follow any responses to this entry through the RSS 2.0
| | FIFTH GEAR ANALYTICS
OCTOBER 7, 2010 Is Multichannel Marketing Really “Dual-Channel” Marketing?
Forrester estimates that “multichannel customers spend five times more on their in-store purchases alone, compared with the retailer’s average customer. Also in the same Forrester study, “Seventy percent of US online consumers research products online and purchase them offline.”. To illustrate, Forrester said that “nearly 45% of direct marketing respondents …told us that they lack an email and postal address for the majority of their entire database. Use web analytics to understand channel effectiveness. Post on Google Buzz. Kenyon Blunt.
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FIFTH GEAR ANALYTICS A Hyper Digital World Still Leads to Offline Cash Register Sales.
| THURSDAY, JUNE 17, 2010
According to Forrester
’s Using Digital Channels to Create Breakthrough Multichannel Experiences : 53% of U.S. 68% of Forrester
’s eBusiness panelists say that their organizations support a consistent cross-channel experience—but only 29% say their companies do it effectively. Resources : 2010 Omniture Online Analytics
Benchmark Survey. (Omniture). Forrester
). Related Posts : Web Analytics
Forecasted to Grow at Rapid Pace. Rx for Your Web Analytics
. Post on Google
Buzz. Andrew Lucyszyn. Do you remember measuring web site hits? Who cares!? MORE >>
TOM PISELLO Tom Pisello: The ROI Guy: Marketing Hierarchy of Needs: Achieving.
| MONDAY, OCTOBER 11, 2010
According to research from IDC and Forrester
, marketing spending is anticipated to increase between 3 to 5% for 2011. Alinean Marketing Hierarchy of Needs™ The Marketing Hierarchy of Needs consists of the following tiers: Tier 1: Marketing Operations and Technology – the foundational element of people, process and technology to support the development and delivery of marketing programs, including lead capture and scoring, analytics
, user experience, content management, account management, campaign management, data management, sales and channel enablement. MORE >>
WEBBIQUITY Best Twitter Tips, Tools and Tactics of 2011
| MONDAY, JANUARY 9, 2012
Twitter users are twice as likely to purchase
from companies they follow than are Facebook users. The delightful Kristi Hines digs deep into Twitter, explaining how to do things like deleting a “Recent Image,” create customized RSS feeds from Twitter, use Twitter’s Advanced Search, search Twitter results using Google
, get the most out of your Twitter bio and more. Laurie Sullivan summarizes a report from Forrester
Research outlining the challenges and opportunities marketers face in using Twitter effectively. More than 80% of U.S. by iMedia Connection. MORE >>
HUBSPOT Understanding the New Roles in Marketing
| FRIDAY, NOVEMBER 16, 2012
Marketing operations would be a fit for anyone who has an analytical
mind and is interested in marketing and sales strategy. Karen Rubin , a HubSpotter in a marketing operations role adds: "We focus on helping our marketers get the analytics
they need, running monthly reports, and understanding why data and results are looking the way they do at any given point.". In 2011, Forrester
released a report called " The Rise of the Chief Customer Officer." Analytics
as a Core Skill. "Ch-ch-ch-ch-changes." Could David Bowie's 70s hit be a marketer's theme song, or what? MORE >>
DELICIOUS B2BMARKETING Integrate Social Networks with your Corporate Website with ‘Social Sign On’
| FRIDAY, OCTOBER 1, 2010
Primary Vendors Most social networks offer integration features such as Facebook, LinkedIn, Google
Myspace, and Twitter, see my complete matrix list (I worked with these vendors to create this list). Case Examples and Research Microsoft’s answer to Google
Docs “ Docs.com uses Facebook connect as it’s “active directory to allow members to login and connect with their real friends. Once a customer logs onto your website, then takes an action (blog comment, survey, product review or purchase
, download, view video, etc.), Expect more now. MORE >>
- 5 Jobs for Tomorrow’s Customer Service Team INBLURBS | FRIDAY, APRIL 12, 2013
- Follow The Money To The CMO B2BBLOGGERS | WEDNESDAY, SEPTEMBER 19, 2012
- Cascading detail for sales enablement B2B MARKETING CONFIDENTIAL | WEDNESDAY, FEBRUARY 10, 2010
- Time to Retire Old School B2B Web Practices MARKETRI | THURSDAY, MARCH 8, 2012
- The Sales Game Has Changed: Here's How to Adapt HUBSPOT | TUESDAY, APRIL 3, 2012
- Top 60 B2B Marketing Posts and Hottest Topics November 2010 B2B MARKETING ZONE POSTS | WEDNESDAY, DECEMBER 1, 2010
- Demandbase: A New Twist In The Lead Management Automation Market DELICIOUS B2BMARKETING | FRIDAY, JULY 31, 2009
- B2B Lead Management Market Heats Up DELICIOUS B2BMARKETING | FRIDAY, JULY 31, 2009
- Attempt at Categorizing Technology for Managing the B2B Pipeline B2B MARKETING CONFIDENTIAL | MONDAY, NOVEMBER 20, 2006
- Should You Listen When Choosing a Listening Platform? FIFTH GEAR ANALYTICS | FRIDAY, JUNE 25, 2010
- Ruthless Environment Requires New Ways to Attract & Retain Customers. FIFTH GEAR ANALYTICS | TUESDAY, JUNE 22, 2010
- Engagement - Just another metric? - Marketing Interactions MARKETING INTERACTIONS | MONDAY, AUGUST 13, 2007
- Best of 2009: Social Media Marketing, Part 1 WEBBIQUITY | SUNDAY, JANUARY 10, 2010
- ClickInsights: How can B2B marketers use content effectively for demand generation? CONNECT THE DOCS | THURSDAY, AUGUST 27, 2009
- My Company is Blogging and Tweeting: So Now What Do We Do? FEARLESS COMPETITOR | WEDNESDAY, JUNE 17, 2009
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