According to Forrester’s Using Digital Channels to Create Breakthrough Multichannel Experiences : 53% of U.S. 68% of Forrester’s eBusiness panelists say that their organizations support a consistent cross-channel experience—but only 29% say their companies do it effectively. Resources : 2010 Omniture Online Analytics Benchmark Survey.  (Omniture). Forrester). Related Posts : Web Analytics Forecasted to Grow at Rapid Pace. Rx for Your Web Analytics. Post on Google Buzz. Andrew Lucyszyn. Do you remember measuring web site hits? Who cares!? MORE >>

According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. Alinean Marketing Hierarchy of Needs™ The Marketing Hierarchy of Needs consists of the following tiers: Tier 1: Marketing Operations and Technology – the foundational element of people, process and technology to support the development and delivery of marketing programs, including lead capture and scoring, analytics, user experience, content management, account management, campaign management, data management, sales and channel enablement. MORE >>

Twitter users are twice as likely to purchase from companies they follow than are Facebook users. The delightful Kristi Hines digs deep into Twitter, explaining how to do things like deleting a “Recent Image,” create customized RSS feeds from Twitter, use Twitter’s Advanced Search, search Twitter results using Google, get the most out of your Twitter bio and more. Laurie Sullivan summarizes a report from Forrester Research outlining the challenges and opportunities marketers face in using Twitter effectively. More than 80% of U.S. by iMedia Connection. MORE >>

Marketing operations would be a fit for anyone who has an analytical mind and is interested in marketing and sales strategy. Karen Rubin , a HubSpotter in a marketing operations role adds: "We focus on helping our marketers get the analytics they need, running monthly reports, and understanding why data and results are looking the way they do at any given point.". In 2011, Forrester released a report called " The Rise of the Chief Customer Officer." Analytics as a Core Skill. "Ch-ch-ch-ch-changes." Could David Bowie's 70s hit be a marketer's theme song, or what? MORE >>

Primary Vendors Most social networks offer integration features such as Facebook, LinkedIn, Google Myspace, and Twitter, see my complete matrix list (I worked with these vendors to create this list). Case Examples and Research Microsoft’s answer to Google Docs “ Docs.com &# uses Facebook connect as it’s “active directory&# to allow members to login and connect with their real friends. Once a customer logs onto your website, then takes an action (blog comment, survey, product review or purchase, download, view video, etc.), Expect more now. MORE >>