Marketing Insider Group

JANUARY 10, 2017

If that’s not feasible, send customer surveys to people who have bought your products. Use your website analytics tool (most of us use Google Analytics for this, but your company may use something else) to analyze traffic and user activity. Look at Your Own Content Performance. Content Marketing Institute.

Research 100

Research Campaigns Tips Content 100

SpotMe Blog

JUNE 13, 2023

They stay on top of trends and regulations in the pharma event space. Reporting and analysis: After the event wraps up, you’ll receive detailed reports, event metrics , and analytics on things like attendance, survey feedback, social media impact, and ROI. Get our comprehensive list of event production companies.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Litmus

MAY 4, 2021

One of the most enduring outcomes from the last year is an acceleration of existing trends —catapulting our organizations to the year 2030. Just as an earthquake produces a sudden release of pent-up force, the economic shock set off by the pandemic sped up and intensified trends that were already underway.

Planning 79

Planning Paid Search Agency Advertising Agencies Work Management 79

Vidyard

OCTOBER 27, 2019

You can tie your videos directly to the deals they’re helping to influence and you can see which assets are actually resonating based on content engagement analytics. Plus, 97% of marketers say that video has helped increase user understanding of their product or service, according to HubSpot. Put Your Videos to Work. Rack Up Shares.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Albacross

NOVEMBER 4, 2021

This trend will continue in 2022. Source: Forrester , 2021). It indicates WHO is interested in your products, WHAT they are interested in, WHERE they are on the buyer journey, and WHEN they are ready to buy. Not exactly. 68% of B2B buyers prefer to research online independently. Source: LinkedIn , 2020).

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Madison Logic

NOVEMBER 30, 2023

B2B marketing is not just about selling a product or service. Analyze this data to identify patterns and trends that indicate increasing or decreasing engagement as well as what topics and messages are resonating the most.   Make sure to measure the conversion rate of target accounts from one stage of the buyer’s journey to the next.

Demand 52

Demand Brand Identity Branding Work Management 52

Top Rank Marketing

AUGUST 30, 2023

” Hal Werner Hal has been featured in our “ Break Free B2B Series: Hal Werner on the Intersection of Marketing Creativity and Analytics ,” “ Livestream Marketing: 5 B2B Brands Elevating With LinkedIn Live ,” and “ 10 Ways Trust Creates Standout B2B Marketing Experiences ,” among others.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Vidyard

OCTOBER 27, 2019

You can tie your videos directly to the deals they’re helping to influence and you can see which assets are actually resonating based on content engagement analytics. Plus, 97% of marketers say that video has helped increase user understanding of their product or service, according to HubSpot.

Video Marketing 65

Video Marketing Dwell Work Management Lead Ranking 65

Martech

MARCH 27, 2023

Hiring talent with analytics experience is emerging as a critical priority this year. Top skills marketing leaders look for when hiring Up to 57% of marketing leaders prioritize analytics experience when hiring new talent, according to the State of Marketing 2023 report. This is a trend that I’ve seen over the last 5 to 7 years.

Paid Search Agency 25

Paid Search Agency Planning Budget Programs Marketing Budget Creation 25

Webbiquity

OCTOBER 13, 2010

A simple tool like Google Alerts would pick up most stray citations. If Google Alerts had been developed with a focus on social media, this would be it. An easy-to-use, graphically rich tool that provides monitoring (who’s talking about you, your competitors, key industry terms and trends, etc., Nielsen BuzzMetrics.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. Moz) A staggering 90.63% of content receives no traffic from Google.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

The Effective Marketer

MAY 3, 2011

Not a new trend, but rather a need that has ben greatly amplified by the prevalence of social media channels which in turn is making companies look for technology solutions. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. United States License.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The Lead Agency

OCTOBER 4, 2017

Likewise, trending topics – such as self-driving cars and big data – have our piqued our collective interest in the potential of artificial intelligence and machine learning. According to research and advisory firm Forrester , programmatic marketing is expected to account for 50% of all advertising by 2019.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

SnapApp

JANUARY 4, 2017

If that’s not feasible, send customer surveys to people who have bought your products. Use your website analytics tool (most of us use Google Analytics for this, but your company may use something else) to analyze traffic and user activity. Look at Your Own Content Performance. You’ll get a laugh out of it, if anything!

Research 61

Research Campaigns Tips Content 61

Content4Demand

JANUARY 10, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay so far this year in content marketing. Allison Snow, Senior Analyst at Forrester , recommends tracking pipeline velocity in addition to volume metrics. Nearly 90 percent of B2B buyers conduct product research and make purchases via the Internet.

Marketing Attribution 46

Marketing Attribution Top of Funnel Webinar Metrics Peer-to-peer 46

Martech Advisor

DECEMBER 16, 2019

Learn how your buyers phrase their problems and use this information to formulate your product and messaging. They might even buy another product only to realize they need what you have. The customer achieves their goal by using your products/services. Definition, Design, Management, Trends, and Examples.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Outgrow

AUGUST 31, 2022

Interactive, cultural, and trending widgets designed by him have been featured on TrendHunter, Alibaba, ProductHunt, New York Marketing Association, FactoryBerlin, Digimarcon Silicon Valley, and at The European Affiliate Summit. Saksham Sharda: What time of the day are you most productive? Mindy Morgan Avitia: Forrest Gump.

Top of Funnel 52

Top of Funnel Marketing & Strategy Marketing Strategy Advertising Agencies 52

Directive Agency

FEBRUARY 22, 2019

Many top B2B data providers not only deliver contact information to build lists but also provide predictive analytics on target accounts. Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. Here’s a step-by-step for each advertising platform: Google Ads. This trend isn’t changing anytime soon.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Marketing Insider Group

JANUARY 6, 2020

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. SUPERWEEK is an annual five-day conference completely focused on digital analytics.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

TrustRadius Marketing

AUGUST 21, 2018

This widespread adoption of mobile naturally has implications for the way we search for products and services in our professional lives. Research from a study by Google and The Boston Consulting Group (BCG) reports that mobile usage drives or influences more than 40% of revenue in leading B2B companies. The Modern B2B Shopper.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Porch Group Media

AUGUST 3, 2021

50 Statistics on the Latest Marketing Trends and Strategies (updated for 2021). Source: Google). Source: Forrester). Alchemer and Forrester Consulting , 2021). As marketers, we all want to know the numbers. What is working, which strategies are driving conversions, and where can I get the most bang for my buck?

Statistics 85

Statistics Marketing Budget Marketing & Strategy Trends 85

Hinge Marketing

MARCH 12, 2020

Unfortunately, many organizations struggle to translate their hard-earned expertise into an engaging and productive website. In this post, we’ll cut through all the fluff and explore practical website design trends that can help you stand out from the pack. Relevant Professional Services Trends Online. Let’s get started.

Marketing Automation Services 121

Marketing Automation Services Design Marketing Websites Service 121

Single Grain

FEBRUARY 12, 2020

And the biggest humbling realization was that price and product are no longer the only competitive differentiators that make customers stay loyal. Chances are you wouldn’t be able to stay afloat for long, even with the best product in the world. 6 Customer Service Trends You Can't Ignore in 2020. Tag it in an Instagram post.

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing AI 98

Content Standard

SEPTEMBER 27, 2017

For all of the voices shouting into the thought leadership space and all of the different ways that this type of content manifests, there are a handful of reliable trends that have emerged. Some brands very obviously align well with this stance: Take for instance market research giant Forrester. They pump out books and sell products.

Thought Leadership 44

Thought Leadership Forrester Education Enterprise Management 44

SnapApp

MAY 29, 2018

Product planning, marketing funnels and sales enablement will only get you so far — after that, it’s all about scaling the sales machine. For a lead to qualify as a prospect, you must have proof they at least have a need for your product or service. SQLs are the leads that have been qualified by sales.

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

Madison Logic

DECEMBER 14, 2023

Anticipating future B2B marketing trends is crucial to campaign and strategy development. At a time marked by rapid technological advancements, unpredictable economic conditions, and continuously shifting consumer behaviors, staying ahead with the latest marketing trends is paramount to flexible marketing motions.

Marketing AI 52

Marketing AI B2B Marketing Marketing Automation Services Work Management 52

Customer Experience Matrix

JUNE 17, 2019

Adobe, Salesforce and Oracle all made announcements regarding Customer Data Platform products this week. It doesn’t include anything new about the product. Salesforce now says they’ll release that product this November. What benchmarks should these CDP products be measured against?

Enterprise Management 209

Enterprise Management Work Management Marketing Management Marketing Automation Services 209

Porch Group Media

JUNE 29, 2021

Google Research ). Adobe Analytics , 2020). Data collected by Think With Google indicated that omnichannel strategies help generate around 80 percent of the in-store visits by customers. Think With Google , 2021). Think With Google , 2021). Forrester ). Forrester ). Forrester ). Forrester ).

Statistics 131

Statistics Forrester Multi-Channel Marketing Management 131

Ambal's Amusings

OCTOBER 15, 2009

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Forrester Blog for Interactive Marketing Professionals. In order to generate leads marketers have to know how to use the analytics. I use Google Analytics and Sitemeter, and advise my clients to do the same.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Brandpoint

JUNE 7, 2018

Why attend: One-track conference full of “forward-thinking, tactical sessions in SEO, growth marketing, the mobile landscape, analytics, content marketing and more.” This year featured more in-depth sessions and workshops on digital trends. Laser-focused on helping you create a one-stop shop for product information.”

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 267

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 267

ClearVoice

SEPTEMBER 1, 2020

To explore such topics, I spoke with Somer Simpson , VP of Product Management at Quantcast, to help navigate some of the latest industry trends as well as what Quantcast is doing to excel on a playing field currently dominated by powerhouses such as Google and Facebook. Here’s what Simpson had to say.

Budget Programs 71

Budget Programs Content Privacy Paid Search Agency 71

PureB2B

JANUARY 9, 2019

Therefore, businesses need to turn to their own analytics to determine the importance of mobile channels specifically for their audiences. In addition, 70% of B2B buyers experienced a significant increase in their mobile usage over the past two to three years, and 60% are expected to continue this trend. trillion by 2021.

Mobile Marketing 98

Mobile Marketing Digital Marketing Funnels Top of Funnel Lead Ranking 98

NetLine

AUGUST 2, 2023

B2B lead generation is the process of identifying and capturing interest from potential customers in your product or service, with the ultimate goal of converting them into buyers. Image caption: Take your B2B lead generation to the moon! Made using Midjourney What is B2B Lead Generation? What Are the Different Types of Sales Leads in B2B?

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

QuanticMind

NOVEMBER 27, 2019

How to build an effective marketing attribution strategy to avoid dependence on Google, Facebook, or Amazon. According to the latest Forrester research , end-to-end B2B conversion rates are 0.75% on average. Here’s an overview of the most popular options: Google. Google Ads also has attribution capabilities for paid advertising.

Marketing Attribution 52

Marketing Attribution Enterprise Management Top of Funnel Work Management 52

PureB2B

JANUARY 9, 2019

Therefore, businesses need to turn to their own analytics to determine the importance of mobile channels specifically for their audiences. In addition, 70% of B2B buyers experienced a significant increase in their mobile usage over the past two to three years, and 60% are expected to continue this trend. trillion by 2021.

Digital Marketing Funnels 62

Digital Marketing Funnels Top of Funnel Mobile Marketing Lead Ranking 62

Valasys

MAY 29, 2020

According to the “Marketing Automation Technology Forecast, 2017 to 2023 (Global)” report by Forrester, marketing automation technology is expected to grow at a 14% compounded annual growth rate (CAGR) over the next 5 years. In the present atmosphere, B2B associations are adjusting to an altogether online methodology.

Marketing Automation Services 69

Marketing Automation Services Enterprise Management Marketing Budget Work Management 69