KoMarketing Associates

OCTOBER 29, 2020

Although marketers have not always been keen to use the data at their fingertips, new research suggests that more of them are looking to take advantage of analytics in the coming months. In general, the majority of marketers (43%) say that their current digital analytics technology has helped improve the customer experience.

Marketing Report 128

Marketing Report Analytics Forrester Statistics 128

PathFactory

APRIL 8, 2022

That’s why PathFactory partnered with Forrester to host a webinar discussing content tagging best practices, how to improve the quality of your data, and of course, how to get started. . While a content intelligence platform can help streamline your content tagging and analytics, a human touch is still required to keep things consistent.

Forrester 64

Forrester Tagging Practices Curation 64

Brandwatch Marketing

JULY 4, 2022

If you want to go a bit deeper than Instagram’s own analytics offering, this list is for you. Luckily, there are several Instagram analytics tools available to help brands understand what resonates with their audience and how they can optimize their content output. Top 7 Free Instagram Analytics Tools. in 2013 to 32.3%

Analytics 95

Analytics Tools Best Practices Tagging 95

ClickZ

JULY 18, 2019

Forrester evaluated and scored the top 11 B2C commerce suites in late 2018 in their Forrester Wave report. The report highlights three of the most important areas they weighed: Impactful experience, specifically driven by search, personalization , promotions, and AI-infused analytics. Of those, SAP and Salesforce led the pack.

Forrester 76

Forrester Enterprise Management Work Management Marketing Management 76

KoMarketing Associates

MAY 4, 2021

Even though marketers have made it a point to begin using data and analytics, new research suggests that they have not fine-tuned this aspect of their strategies just yet. Although marketers are still struggling to utilize data and analytics, previous research indicates that they’ve been attempting to make strides in this area.

Marketing Report 271

Marketing Report Forrester Statistics Analytics 271

Martech

JUNE 1, 2022

With Universal Analytics sunsetting and the rise of what’s being called Google Analytics 4 in its place, digital marketing analytics can be a confusing place, so let’s make things clear… and know that I even got some input from Google digital marketing evangelist Avinash Kaushik too! The changes with Google Analytics 4.

Marketing Analytics Tools 120

Marketing Analytics Tools Marketing Attribution Analytics Google 120

Vision Edge Marketing

JANUARY 23, 2024

Ineffective Use of Data to Uncover Valuable Customer Insights Without the right analytics framework and skills, more data does not necessarily yield more insights. Failure to Turn Customer Insights into Powerful Actions As we venture deeper into the realm of analytics, we often uncover priceless insights about our customers.

Forrester 230

Forrester Barriers Fulfillment Analytics 230

LeadsRX

JULY 19, 2021

Study after study, survey after survey all reveal an overwhelming frustration by enterprise marketers that the data from marketing analytics is just not reliable. Source: Gartner Marketing Data and Analytics Survey 2020, September 2020 (400 marketers surveyed). Poor Data Quality. Getting Lost in Data.

Enterprise Management 104

Enterprise Management Multi-Touch Attribution Work Management Marketing Management 104

KoMarketing Associates

DECEMBER 29, 2020

Using Data and Analytics to Overcome Marketing Challenges. When it comes to moving past the obstacles of the near future, previous research suggests that data and analytics may become key to survival. In terms of preparedness, most CMOs in the U.S. (52%) 52%) consider themselves to be “unprepared” for the next six to 12 months.

Customer Surveys 271

Customer Surveys Forrester CMO Custom Publishing 271

Martech Advisor

APRIL 6, 2020

Michael Ethan, Manager of Blue Mail Media says, predictive analytics is powerful than any other email marketing technique in terms of creating a long-term relationship with the audience. Predictive analytics is one of the modern trends used by email marketers today. Understanding the Basics of Predictive Analytics.

Analytics 112

Analytics Marketing AI Email Marketing Planning 112

Conductor

SEPTEMBER 9, 2020

Once again, Conductor has the highest score in current offering in The Forrester Wave TM : Search Engine Optimization (SEO) Platforms, Q3 2020. For instance, does your technology seamlessly integrate into your web analytics? Does it connect into your team’s workflow tools like Asana and Jira? Clear, incisive data reporting.

Forrester 59

Forrester SEO Best Practices Marketing Proposals 59

KoMarketing Associates

AUGUST 24, 2021

Alchemer and Forrester conducted the “Why Customer Experience Programs Miss Their Mark” report, and data suggested that most marketers (86%) are still making improving CX a “high” or “critical” priority. This is followed by connecting their insights to action (80%), and improving the use of data and analytics (80%).

Demand 276

Demand Demand Generation Forrester Budget Programs 276

Biznology

JUNE 23, 2021

Better audience analytics. Still, according to a 2021 Forrester study , most marketers admit to having a tough time replicating the “compelling storytelling and lead-generating aspects” of in-person events. Greater flexibility to attend multiple sessions. Much lower production costs. Little or no T&E expense. Well, of course.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

6sense

SEPTEMBER 29, 2021

6sense, the leading Account-Based Orchestration Platform , powered by AI, announces its rating as a leader in Forrester Research’s The Forrester Wave : B2B Customer Analytics, Q1 2019 report. The post 6sense Named A Leader in Forrester’s B2B Customer Analytics Report appeared first on 6sense.

Analytics 48

Analytics Forrester Marketing Management B2B 48

Valasys

MARCH 4, 2019

ProKarma’s strategy and design division, Lenati, was recently named the top B2B marketing agency by the B2B Marketing Agencies, North America, Q1 2019 report conducted by Forrester Research Inc. Lenati is well-known for its human-centered design and analytical rigor, but its energy and passion that most distinguishes our firm,” he added.

Advertising Agencies 49

Advertising Agencies Forrester Paid Search Agency Enterprise Management 49

ScanmarQED

SEPTEMBER 29, 2019

This Forrester report is about marketing measurement and optimization solutions and is part of a broader publication titled “The Marketing Measurement And Insights Playbook For 2019". For now, you can find the full version here.

Forrester 40

Forrester Features Vendors Marketing Report 40

Martech

JANUARY 23, 2024

Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. In 2022, annual growth peaked at 16.7%, according to Forrester. Customer understanding (data management and analytics). A multi-year martech boom is underway. over the coming years.

Marketing Management 95

Marketing Management Marketing Budget Budget Programs Forrester 95

KoMarketing Associates

JANUARY 16, 2017

marketers said that they believe predictive analytics will be the primary technology resource they use to engage customers this year. Just 11 percent of international marketers agreed that predictive analytics would be their primary technology resource in 2017. B2B Marketing and Predictive Analytics Benefits.

Analytics 120

Analytics Sales Qualified Leads Marketo Forrester 120

6sense

JUNE 22, 2017

Forrester has just released The Forrester Wave TM : Predictive Marketing Analytics for B2B Marketers, Q2 2017. In the first report of its kind for the predictive marketing analytics space, Forrester named 6sense a leader among predictive analytics providers. And of the industry. How this Wave went down.

Forrester 48

Forrester Lead Ranking Lead Scoring Marketing Budget Creation 48

Heinz Marketing

MAY 17, 2023

Content intelligence refers to the use of content AI, automation, and analytics to optimize B2B buyer journeys and customer experiences. Yet only 26% of B2B marketers report using AI for personalization in the most recent Forrester Global State of AI in B2B Marketing Survey. This is where content intelligence comes into play.

Analytics 52

Analytics Automation Personalization Optimization 52

Heinz Marketing

MAY 17, 2023

Content intelligence refers to the use of content AI, automation, and analytics to optimize B2B buyer journeys and customer experiences. Yet only 26% of B2B marketers report using AI for personalization in the most recent Forrester Global State of AI in B2B Marketing Survey. This is where content intelligence comes into play.

Analytics 52

Analytics Personalization Automation Case Studies 52

LiveRamp

DECEMBER 17, 2018

Forrester Total Economic Impact Study Quantifies Cost Savings, Business Benefits of IdentityLink. LiveRamp commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study to evaluate the quantifiable benefits of IdentityLink. Sometimes it’s great to have someone else do the math for you. <3 months.

Forrester 51

Forrester Cost Advertising Agencies Ideal Customer Profiles 51

Full Circle Insights

FEBRUARY 9, 2023

CMOs choose marketing analytics solutions to optimize their ABM strategy, improve process efficiency and illustrate marketing’s contributions to revenue. Many marketing analytics solutions focus on digital marketing data, but is it possible to measure non-digital campaigns in the solution too?

Account Based Marketing 52

Account Based Marketing Advertising Agencies Paid Search Agency ABM 52

Full Circle Insights

MARCH 7, 2023

A marketing analytics solution can help you achieve this by demonstrating the value of your work. Here are four steps you can take to prove effective B2B lead generation using marketing analytics. CRM-native marketing analytics are a must for modern B2B lead generation.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Lead Generation Sales Management 52

Conductor

SEPTEMBER 24, 2019

That’s why we commissioned leading market research firm Forrester to build the Conductor + Forrester ROI Calculator (live on September 24) through an independent study of Conductor customers. Read on for background on the Conductor + Forrester ROI Calculator and advice and best practices directly from Alex and Andrew.

Forrester 40

Forrester ROI SEO Paid Search Agency 40

Brandwatch Marketing

FEBRUARY 15, 2019

If you want to go a bit deeper than Instagram’s own analytics offering, this list is for you. Luckily, there are several Instagram analytics tools available to help brands understand what resonates with their audience and how they can optimize their content output. Top 7 Free Instagram Analytics Tools. in 2013 to 32.3%

Analytics 85

Analytics Tools Best Practices Tagging 85

Vidyard

APRIL 12, 2016

The years change but the marketing plans pretty much stay the same, according to recent research from Forrester. ” – Forrester Research. ” – Forrester Research. How to use analytics to improve digital execution. The post Forrester Sounds the Digital Marketing Alarm appeared first on Vidyard.

Forrester 50

Forrester Planning Budget Programs Work Management 50

Thinkers360

MARCH 8, 2024

3 Jason Forrest Forrest Performance Group Contact Jason Forrest Score: 75.12 Brian Reid Brison LLC Contact M. Brian Reid Score: 68.81 5 Dean Miles Bridgepoint Coaching & Strategy Group Contact Dean Miles Score: 67.69 6 Mitchell Levy Credibility Nation Contact Mitchell Levy Score: 63.61

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 126

6sense

MAY 31, 2018

The Forrester New Wave report lists 14 ABM platforms that matter the most and how they stack up. Forrester says: “6sense announced its acquisition of ZenIQ on April 11, 2018. 6sense was recognized as a leader in the predictive space in the Forrester Wave: Predictive Analytics Platforms for B2B marketers, as seen below.

Account Based Marketing 48

Account Based Marketing Forrester ABM Marketing AI 48

Vision Edge Marketing

MAY 9, 2023

Leaders must also be able to act based on these insights to drive business growth and success. This is a critical skill for all leaders. Leaders need to be able to analyze data effectively, identify relevant insights, and use the insights and business context to make smart decisions quickly.

Business 159

Business Customer Satisfaction Acquisitions Forrester 159

Martech

OCTOBER 23, 2023

Shiva Corporation and Forrester Research. followers) Website: The Futurum G roup Ted Schadler Ted is VP and principal analyst at Forrester Research and the author of two books on digital transformation and leadership. She is also the author of “Right-time Experiences” (John Wiley and Sons) and a contributor to Forbes.

Digital Transformation 116

Digital Transformation Enterprise Management B2B Thought Leadership Work Management 116

6sense

JANUARY 26, 2016

To wrap up 2015, Forrester Research, Inc. The report highlights new marketing strategies, predictive analytics, marketing automation tools and content messaging. published a report looking ahead to what they believe will be B2B marketing’s new mission in 2016.

Forrester 48

Forrester Lead Ranking Marketing Qualified Leads B2B 48

Vidyard

FEBRUARY 17, 2016

Forrester Report: Understanding the Performance Levers in Your Lead-to-Revenue System. Forrester suggests that it is, in fact, feasible to accurately predict the outcome of your marketing efforts if you take an analytical approach to understanding the key performance drivers. Get the Report. Get the Report.

Forrester 50

Forrester Lead Scoring Lead Ranking Ad Building 50

NuSpark Consulting

FEBRUARY 5, 2017

Predictive analytics is the process of mining large data sets to identify trends and patterns that help companies understand their target audiences and identify risks and opportunities. Benefits of Using Predictive Analytics. With multiple different tools to choose from, it’s difficult to find the right one for your requirements.

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Marketing Management Top of Funnel 100

Content Standard

NOVEMBER 8, 2016

There’s always a plan to go along with this vision, but with the exception of some rare cases, it’s unlikely that this plan includes specifics about marketing analytics, garnering audience relationships, or even KPIs of interest. Your analytics system only tracks the most direct of sales interactions.

Work Management 84

Work Management Marketing Management Analytics Budget Programs 84

Porch Group Media

NOVEMBER 20, 2019

Data, Analytics and Technology Top the List for Marketing Investments. According to a recent survey by Merkle , almost one-third would invest more in data, analytics and technology. Predictive Analytics. An increasing number of brands are increasing investments in the area of predictive analytics. B2B Marketing Spend.

Enterprise Management 45

Enterprise Management Analytics Marketing Management Marketing Automation Services 45

Zoominfo

APRIL 20, 2022

Data from Forrester Research shows how rapidly marketing metrics are changing. By 2025, Forrester predicts that only 14% of marketing teams will track marketing-sourced pipeline. . Alison Rouse, VP of analytics at CS2 Marketing, also sees the shift as part of a broader trend toward more complicated deals.

Multi-Touch Attribution 130

Multi-Touch Attribution Zoominfo Account Based Marketing Lead Ranking 130