LeadSloth

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Impressive Marketo User Summit

LeadSloth

They covered the main parts of the Marketo application: Lead Database, Design Studio, Marketing Activities and Analytics. Forrester Lead Management Overview. After that, Andre Pino, the new Forrester B2B Marketing principal analyst gave a nice overview of lead management. Global Marketo Roll-Out.

Marketo 100
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Why Are Marketing Automation Managers So Hard to Find?

LeadSloth

According to Forrester, only 2-5% of B2B firms have invested in full-featured Marketing Automation. Note: if you’re looking for a Marketing Automation job, check out the positions below… Inspiration: Web Analytics 5 Years Ago. The situation with Marketing Automation reminds me most of Web Analytics.