Trending Sources

4 Key Marketing Technology Takeaways From A Forrester Wave

It's All About Revenue

Savvy B2B marketing leaders are “re-engineering their lead-to-revenue process to transform marketing — from a top-notch supplier of leads for the load-bearing sales channel to the architect of customer engagement across the entire customer life cycle” according to the recently released Forrester Research, Inc. The vendor web site is an important first impression engagement forum.

Forrester Sounds the Digital Marketing Alarm

Vidyard

The years change but the marketing plans pretty much stay the same, according to recent research from Forrester. ” – Forrester Research. ” – Forrester Research. How to use analytics to improve digital execution. The post Forrester Sounds the Digital Marketing Alarm appeared first on Vidyard. But has spending? Get the Report. Get the Report.

Forrester Research Names Oracle Marketing Cloud a Leader

It's All About Revenue

That’s according to Forrester Research’s newest Enterprise Marketing Software Suite (EMSS) Wave, a market assessment that looks at vendors who compete in the “marketing cloud” landscape. This year, we’re proud to share that Oracle Marketing Cloud was a leader in their assessment. The need for simplicity in the digital marketing landscape is urgent. Product New

New from Forrester: Building a Predictable Lead-To-Revenue System

Vidyard

Forrester Report: Understanding the Performance Levers in Your Lead-to-Revenue System. Forrester suggests that it is, in fact, feasible to accurately predict the outcome of your marketing efforts if you take an analytical approach to understanding the key performance drivers. The post New from Forrester: Building a Predictable Lead-To-Revenue System appeared first on Vidyard.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. found a graphic created by Zach Hofer-Shall from Forrester that was similar in concept so I adapted it for this report. They have staff to pull monthly reports and do what they are calling “Insights analytics&#.

Forrester Report: 3 Pillars of B2B Marketing’s New Mission

6sense

To wrap up 2015, Forrester Research, Inc. The report highlights new marketing strategies, predictive analytics, marketing automation tools and content messaging. According to Forrester, all of these developments add up to a lot of change: B2B marketers will have to accept a fundamentally different role in the modern enterprise, reimagine their relationship with sales and change their approach to demand generation. published a report looking ahead to what they believe will be B2B marketing’s new mission in 2016. Marketing will continue to transform from an art to a science.

MQL 17

Predictive Analytics Takes CMOs From Survive to Thrive

LEADership

Predictive analytics are the hot new trend helping marketers to identify risks and opportunities by looking at existing data, but how well do they really work? This infographic was created through a partnership between CustomerThink and Forrester, and is based on surveys and conversations with the CMOs of over 100 B2B companies over the course of 3 months. Only 2% of those polled denied having any interest in predictive analytics. Use of predictive analytics, not surprisingly, predicts a more modern approach to marketing by the companies that use it.

The Whimsical Nature of Data Analytics

Synecore

The Wired post based its analysis on a recent survey conducted by Forrester Research of 4,500 U.S. started with the Forrester one. The one thing I did know was that I was too cheap to pony up the $499 Forrester was asking to access the full study and clarify this question. Given this excerpt, I was tempted to conclude that Forrester does not regard female online users as human.

[Infographic] What 100 B2B CMOs Have to Say About Predictive Analytics

Radius

We’re not sure if even we could have predicted the massive momentum of predictive analytics that has happened in the past few years. Since 2009, when Radius was founded and when the term “predictive analytics” began to gain traction in business and technology circles, what began as a topic of experts or an ambiguous idea lost in the macro concept of data is now a mainstream topic and has become a standard layer in the modern marketing technology stack. Want to learn more from the Forrester analyst leading the revolution of predictive adoption? B2B Marketing

Open Research: A Framework for Social Analytics

delicious b2bmarketing

Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.] If you’d like to cite the graphics, please see this Flickr set. This is a new medium, and proof over re allocation of investment is key. The more you share it, the easier it is for us to produce more. You can leave a response , or trackback from your own site.

Why CMOs Should Align With Their CFOs

ANNUITAS

In Forrester’s Report – B2B CMOs Must Evolve or Move On , 97% of CMOs either agreed or strongly agreed that “marketing must do things it hasn’t done ever before to be successful.” However, only 14% of CMOs state that their relationship with the CFO has increased over the last two years according to Forrester. Blog alignment Analytics B2B big data CFOs Chief Financial Officer Chief Marketing Officer CMOs Forrester Report There is an ever-increasing complexity in B2B marketing that shows no signs of slowing down. Lack of Knowledge & Expertise.

CMO 58

Predictive Analytics a Valuable Tool for B2B Marketers

KEO Marketing

If your organization isn’t utilizing predictive analytics to guide your marketing planning and decisions, and the execution of both, you may be missing out on a valuable resource that can help you meet your most critical goals. The good news is, this data is now provided by many of the popular marketing analytics programs, making it readily accessible to those who use these programs.

New Report Confirms Immaturity of Most Marketing Automation Deployments

The Point

A new report from Forrester Consulting, commissioned by marketing automation provider Silverpop , offers little in the way of groundbreaking insights, but does provide plenty of data confirming what most already know: that many companies are failing to realize the true potential from their investments in marketing automation. cross-sell and up-sell).

20 (More of the) Best SEO Guides, Tips and Insights of 2011

Webbiquity

Discover how to use Google Analytics data, technical tweaks, website audits, keyword research, fresh content, social media activities and more for SEO success here in 20 more of the best SEO guides of 2011, a follow-up to 40 of the Best SEO Guides, Tips and Insights of 2011 (So Far) published last November. SEO remains the most cost-effective way to drive website traffic. Example: “2.)

SEO 77

Myth Busting: Understanding Profile-Based Segmentation Analytics vs. Intent-Based Predictive Intelligence

6sense

So in effect the approach of look-alike modeling via a solution that can understand a ton of firmographics of an account and automate the math would able to accomplish segmentation analytics at scale. Takeaway: Segmentation analytics are NOT predictions. This is a discussion I love having because the answers aren’t always obvious. Now Acme Inc. Bingo! Or Or is it? Well, it depends.

Branding as a full funnel journey

Biznology

But content creation born of surveying, content engagement analytics, and plain old person to person interactions is informative. Talking to your audience early and often always has a benefit greater than analytics can show. The better we start, the more relevant analytics become to your bottom line, and after a few cycles, they’re just as rewarding. Like this post?

CMOs Win When High-Value Customers Are Treated Personally Online

Buzz Marketing for Technology

In the less digitally savvy days, brands and their teams of analytics “experts” would navigate through Excel spreadsheets with massive amounts of data. According to a new Forrester Research global eCommerce report, e-commerce revenues are going to continue to grow in 2014 as customers’ online buying habits evolve. That identification is the first hurdle that brands need to overcome.

Don't be Late to the Predictive Marketing Party

SalesPredict

According to Forrester Research, 67%-90% of the buyer's journey is complete before a prospect reaches out to you. Predictive Analytics Predictive Lead Scoring All Predictive Marketing Webinar B2BmarketingWatch the online panel discussion on-demand. As prospects search online, they're leaving behind a wealth of data that signals their buying intent.

Marketing’s Role in the Age of the Customer

Lattice

In fact, Forrester thinks this age of the customer is a 20-year business cycle, and that this power shift towards customer will continue for a while. Image courtesy of Forrester Research, Inc. customer insight customer intelligence predictive analyticsThe post Marketing’s Role in the Age of the Customer appeared first on Lattice Engines.

Aging 32

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity

Popular with agencies as well as corporate users, Radian6 offers a rich set of tools for social media monitoring, responding, tracking, benchmarking and analytics. Forrester Research has named Nielsen a leader in brand monitoring solutions, saying “the vendor has the strongest strategic vision and currently competes at a scale unmatched by any other competitor.&#. Until fairly recently, keeping track of your organization’s online presence was relatively easy. Your PR team was aware of most of these as it often had a hand in generating those placements. No more. UberVU.

Tools 37

10 Must-See Marketing Takeaways From AdExchanger Industry Preview 2014

It's All About Revenue

The shift is a result of the evolution of CRM, marketing automation, cross-channel analytics, and data management. Jenny Wise , Mobile Marketing Analyst, Forrester Research. by Amanda Batista | Tweet this The start of the New Year in the marketing industry is a particularly exciting time. Day one was chock full of digital marketing insight and perspective. Is 1:some actually fine?

Is Your B2B Marketing Provider Showing Jazz Hands or Results?

B2B Marketing Traction

If you’re not getting analytical reports on your marketing results, it’s time to re-evaluate your marketing provider. I saw the greatest expression recently while reading an article by Kate Kaye in AdAge , “ This ad industry is awash in agencies doing jazz hands. ” Reviews of marketing analytic tools: Web Analytics Review by TopTenReviews.

21 stats show CMOs leap before they look at ROI

Biznology

With all of the data out there now, many expect greater accountability from CMOs to demonstrate strong analytic skills and the ability to measure return on investment (ROI). source: Forrester ). source: Forrester). Do you believe CMOs are going to be more accountable to analytics and ROI in the near future? Photo credit: Wikipedia. That’s good news. source: AdAge).

Stats 88

3 Ways To Connect With Today’s B2B Buyers

Tony Zambito

Depending on surveys from such sources as IDC , IDG Connect, DemandGen Report , Forrester , and more, we know that buyers are remaining invisible to B2B businesses and spend only a quarter of their time talking directly to sales when making purchase decisions.  Image via Wikipedia. Connecting with today’s B2B buyers is on the minds of most CEO’s and their teams today.  Follow @tonyzambito.

What is the Social Enterprise?

It's All About Revenue

“The ‘social enterprise’ to me refers to a business that connects employees to each other and to customers, through the power of social technologies,” says Zach Hofer-Shall , an analyst at Forrester Research. Social media and other monitoring platforms need to be paired back to existing analytical platforms. Welcome to the Social Enterprise,” it declared.

Where is ROI Best Applied in the Sales Process?

The ROI Guy

This was presented at the latest Forrester Sales Enablement Forum, and is a marked increase from the 65/35% split of just two years ago. Several sales tools are available to help make the justification easier, leveraging automation, benchmarks, data-driven analytics and visualization, including Interactive White Papers , Benefits Estimators , ValueStory and ROI / TCO Analysis Tools.

Customer Lifecycle Metrics, Part 4: Convert, and Create a Customer

Marketing Action

In a 2013 survey, Forrester Research asked B2B marketing execs about the quality of collaboration between sales and marketing, and 57% reported weak or mixed collaboration with sales when “defining lead qualification criteria” and “administering leads and lead pipelines.” Reports & Analytics conversion convert customer lifecycle Lead Lifecycle Analytics metrics

Five Areas Where B2B Marketers Can Leverage Big Data

Marketing Action

Forrester’s “ Forrsights Strategy Spotlight: Business Intelligence And Big Data ” study notes that “High-growth firms are more interested in what’s possible tomorrow than what’s painful today.” I think this is a very admirable goal. Reports & Analytics b2b data big data data Data Studio marketing dataWhat is Big Data? First of all, what is big data?

Content Marketing Must Focus On Customer Value

B2B Marketing Insider

That is according to a March 2014  report by Forrester Research, Inc., Forrester conducted in-depth interviews with marketers, agencies and publishers in order to gain insights into the importance of content marketing, and the top strategies for how brands can become more effective with it. Tie content marketing efforts into the demand funnel though analytics and CRM integration.

5 Ways to Get Your Executive Team on Board With Predictive

Radius

SiriusDecisions, Forrester, Gartner, and TOPO are all experts in the new, emerging space. View Forrester’s Predictive Report >> 3. Let the data speak for itself—analytics that show impactful insights and opportunities to achieve lifts in conversions or productivity will support the initiative to implement Predictive. B2B Marketing b2b marketing marketing predictive analytics predictive marketing salesIn fact, 63% of Marketers acknowledge that they need to implement Marketing intelligence in order to improve segmentation. Case Studies . Proof of Concept  .

5 Ways to Get Your Executive Team on Board With Predictive

Radius

SiriusDecisions, Forrester, Gartner, and TOPO are all experts in the new, emerging space. View Forrester’s Predictive Report >> 3. Let the data speak for itself—analytics that show impactful insights and opportunities to achieve lifts in conversions or productivity will support the initiative to implement Predictive. Featured B2B Marketing b2b marketing marketing predictive analytics predictive marketing salesIn fact, 63% of Marketers acknowledge that they need to implement Marketing intelligence in order to improve segmentation. Case Studies . Data Accuracy.

9 Highly Reputable Resources for Compelling Marketing Stats

Hubspot

Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more. Analytics Marketing ROI DailyIf you’re in the business of content marketing, there is a 100% chance you need marketing statistics. However, not all statistics are worth citing. Count me in.

Stats 44

When Did Automated Dialogue Trump Real Conversation?

Digital B2B Marketing

Earlier this month, Forrester launched an Interactive Marketing chat using the hashtag #IMchat. About Eric Wittlake. I am a digital and B2B marketer with a background in online media and analytics. Content Demand Generation Social Media Uncategorized #B2Bchat Crowdbooster Forrester marketing automation NetProspex relationships SAP Stanzr tweetchat twitterCreate a personalized dialogue with each prospect at every point in the sales process! This sounds like a pitch for marketing automation. While the result is valuable, it is not a dialogue. Why Conversations are Valuable.

Predictive Analytics: Why They Make Your Content More Impactful

Infer

The stats are sobering: a recent study found that 50% of content gets eight shares or less; another uncovered that 60-70% of B2B content goes unused; and Forrester discovered that 90% of content is ignored by B2B sales teams. Predictive Analytics: A Content Marketer’s Secret Weapon. However, once we apply predictive analytics, a different story unfolds. Step 2: Score the leads.

Predictive Analytics: Why They Make Your Content More Impactful

Infer

The stats are sobering: a recent study found that 50% of content gets eight shares or less; another uncovered that 60-70% of B2B content goes unused; and Forrester discovered that 90% of content is ignored by B2B sales teams. Predictive Analytics: A Content Marketer’s Secret Weapon. However, once we apply predictive analytics, a different story unfolds. Step 2: Score the leads.

Managing Marketing Content Across the Customer Life Cycle

VisionEdge

Forrester defines the customer life cycle as follows: “The customers’ relationship with a brand as they continue to discover new options, explore their needs, make purchases, and engage with the product experience and their peers.” Uncategorized marketing analytics Marketing Channel marketing data marketing management marketing mix marketing processes marketing research marketing strategy Considering our purpose as marketers, we should be placing customers at the center of our marketing efforts. The Customer Life Cycle  . Contact . 2. Connection . 3. Community .

Taking Action to Turn Content Into Revenue

Kapost

Research conducted by Forrester sums it up. Content Creation Marketing AnalyticsB2B content marketers are under the gun to prove that content marketing performance is tied to business value—namely revenue. This has been difficult to achieve, however, likely because of a few misconceptions about content marketing. Myths About Content Marketing. Just becoming a publisher is not enough.

52 MarTech and Marketing Ops Champions You Need to Follow

bizible

Chief Disruption Officer | #startups | #prodmgmt | #growthhacking | #devops | #martech | #adtech | #contentmarketing | #analytics | #b2b | #marketing | #sales | #vc | #leadership. VP, Principal Analyst at Forrester | Serving CMOs | B2B enthusiast. CEO & Founder @6SenseInc | Passionate about bringing predictive marketing and sales analytics to B2B enterprises.

3 Essentials of Learning for B2B Marketers — Explore, Discover, Experience

LEADership

In a recent survey of 500 B2B and B2C decision makers in the US and UK, Forrester found that only 11% qualified as “modern marketers”. Through predictive modeling and Big Data analytics, you will discover the finer nuances of B2B buyer behaviour. On the contrary, it is even more critical. Let’s call him Columbus—so named after the great explorer who discovered the New World.

Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research. And lastly, the range of rankings in the Forrester survey is extremely close, and may paint a picture of marketer satisfaction that doesn’t reflect reality. And YouTube in 10th place? It’s hard to believe.