4 Key Marketing Technology Takeaways From A Forrester Wave
It's All About Revenue
FEBRUARY 3, 2014
Savvy B2B marketing leaders are “re-engineering their lead-to-revenue process to transform marketing — from a top-notch supplier of leads for the load-bearing sales channel to the architect of customer engagement across the entire customer life cycle” according to the recently released Forrester Research, Inc. The vendor web site is an important first impression engagement forum.
Forrester Sounds the Digital Marketing Alarm
APRIL 12, 2016
The years change but the marketing plans pretty much stay the same, according to recent research from Forrester. ” – Forrester Research. ” – Forrester Research. How to use analytics to improve digital execution. The post Forrester Sounds the Digital Marketing Alarm appeared first on Vidyard. But has spending? Get the Report. Get the Report.
Forrester Research Names Oracle Marketing Cloud a Leader
It's All About Revenue
JUNE 1, 2016
That’s according to Forrester Research’s newest Enterprise Marketing Software Suite (EMSS) Wave, a market assessment that looks at vendors who compete in the “marketing cloud” landscape. This year, we’re proud to share that Oracle Marketing Cloud was a leader in their assessment. The need for simplicity in the digital marketing landscape is urgent. Product New
Act-On’s a Leader in the Forrester Wave™ and What That Means to You
DECEMBER 12, 2016
So, with that said, we were pretty excited to see Act-On Software named a Leader among lead-to-revenue management (L2RM) platform vendors in the Forrester Research, Inc., report: The Forrester Wave™: Lead-to-Revenue Management Platform Vendors, Q4 2016. “… What Act-On might miss in depth, it reaches in breadth,” writes author Lori Wizdo, Principal Analyst for Forrester Research in the report. When Act-On was listed in Forrester’s 2014 report, our founder Raghu Raghavan called it an “ amazing milestone ” for the company. WIIFY? So, what’s in it for you?
What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon
OCTOBER 29, 2014
He previously held top marketing roles at Eloqua, Forrester Research, and Reed Business Information before taking the reins as CMO at Lattice Engines , a pioneer in predictive applications for marketing and sales. HS) Brian, I was at Dreamforce in San Francisco earlier this month and it seemed like every other exhibitor was trumpeting “analytics”. Predictive analytics is different.
Joint Forrester, ITSMA, and VisionEdge Marketing Survey Finds Marketers are Operationally Proficient but Strategically Stalled
MAY 21, 2013
AUSTIN, Texas —May 21, 2013—VisionEdge Marketing (VEM), ITSMA, and Forrester, organizations committed to helping marketers improve their effectiveness, released the findings from their 2013 Marketing Performance Management (MPM) Survey. The one out of four A marketers are doing better, but most are still using analytics to report on past history rather than to support future decisions.
How to Choose the Right Predictive Analytics Tool for Account-Based Marketing
FEBRUARY 5, 2017
Predictive analytics is the process of mining large data sets to identify trends and patterns that help companies understand their target audiences and identify risks and opportunities. Benefits of Using Predictive Analytics. According to a 2015 report from Forrester Research, 83 percent of companies who tried using predictive analytics for insights had positive outcomes.
Lead to Revenue Management Programs: How to Invest and Select the Right Agency Partners (Forrester Report Review)
DECEMBER 18, 2013
It’s written for companies that are evaluating their investment options in a Lead to Revenue Management (L2RM) strategy , a term first coined by Forrester in 2010, categorizing the marketing processes involved from lead generation to sales close. The ability to justify time, trouble, and cost of L2RM programs is a function of your team’s analytical capabilities. Governance assessment.
Why You Should Rethink the Purpose of Your Marketing Analytics
NOVEMBER 8, 2016
There’s always a plan to go along with this vision, but with the exception of some rare cases, it’s unlikely that this plan includes specifics about marketing analytics, garnering audience relationships, or even KPIs of interest. Your analytics system only tracks the most direct of sales interactions. But what is lost in this shuffle? Define the Conversation. ” 4.
Forrester Report: 3 Pillars of B2B Marketing’s New Mission
JANUARY 26, 2016
To wrap up 2015, Forrester Research, Inc. The report highlights new marketing strategies, predictive analytics, marketing automation tools and content messaging. According to Forrester, all of these developments add up to a lot of change: B2B marketers will have to accept a fundamentally different role in the modern enterprise, reimagine their relationship with sales and change their approach to demand generation. published a report looking ahead to what they believe will be B2B marketing’s new mission in 2016. Marketing will continue to transform from an art to a science.
Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn
NOVEMBER 3, 2016
Using third party content (a Forrester research report), our client showed proof that tech companies are unable to make the value connection despite major branding overhauls. Our client has had sales conversations with companies like Microsoft, Citrix , Symantec , Host Analytics , and many others. You see, it’s a wrong message to the wrong audience. Specific” companies.
Predictive Analytics Takes CMOs From Survive to Thrive
OCTOBER 9, 2015
Predictive analytics are the hot new trend helping marketers to identify risks and opportunities by looking at existing data, but how well do they really work? This infographic was created through a partnership between CustomerThink and Forrester, and is based on surveys and conversations with the CMOs of over 100 B2B companies over the course of 3 months. Only 2% of those polled denied having any interest in predictive analytics. Use of predictive analytics, not surprisingly, predicts a more modern approach to marketing by the companies that use it.
The Whimsical Nature of Data Analytics
APRIL 22, 2013
The Wired post based its analysis on a recent survey conducted by Forrester Research of 4,500 U.S. I started with the Forrester one. The one thing I did know was that I was too cheap to pony up the $499 Forrester was asking to access the full study and clarify this question. In fact, the contrast between the two only got starker as I read on…. ONLINE IS THE PLACE TO BE.
Open Research: A Framework for Social Analytics
AUGUST 14, 2011
Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.] After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Read Susan’s post announcing this report.
[Infographic] What 100 B2B CMOs Have to Say About Predictive Analytics
SEPTEMBER 29, 2015
We’re not sure if even we could have predicted the massive momentum of predictive analytics that has happened in the past few years. Since 2009, when Radius was founded and when the term “predictive analytics” began to gain traction in business and technology circles, what began as a topic of experts or an ambiguous idea lost in the macro concept of data is now a mainstream topic and has become a standard layer in the modern marketing technology stack. Want to learn more from the Forrester analyst leading the revolution of predictive adoption? B2B Marketing
Why CMOs Should Align With Their CFOs
MARCH 24, 2015
In Forrester’s Report – B2B CMOs Must Evolve or Move On , 97% of CMOs either agreed or strongly agreed that “marketing must do things it hasn’t done ever before to be successful.” However, only 14% of CMOs state that their relationship with the CFO has increased over the last two years according to Forrester. Blog alignment Analytics B2B big data CFOs Chief Financial Officer Chief Marketing Officer CMOs Forrester Report There is an ever-increasing complexity in B2B marketing that shows no signs of slowing down. Lack of Knowledge & Expertise.
New Report Confirms Immaturity of Most Marketing Automation Deployments
MAY 14, 2012
A new report from Forrester Consulting, commissioned by marketing automation provider Silverpop , offers little in the way of groundbreaking insights, but does provide plenty of data confirming what most already know: that many companies are failing to realize the true potential from their investments in marketing automation. cross-sell and up-sell).
20 (More of the) Best SEO Guides, Tips and Insights of 2011
FEBRUARY 13, 2012
Discover how to use Google Analytics data, technical tweaks, website audits, keyword research, fresh content, social media activities and more for SEO success here in 20 more of the best SEO guides of 2011, a follow-up to 40 of the Best SEO Guides, Tips and Insights of 2011 (So Far) published last November. SEO remains the most cost-effective way to drive website traffic. Example: “2.)
Predictive Analytics a Valuable Tool for B2B Marketers
MARCH 9, 2016
If your organization isn’t utilizing predictive analytics to guide your marketing planning and decisions, and the execution of both, you may be missing out on a valuable resource that can help you meet your most critical goals. The good news is, this data is now provided by many of the popular marketing analytics programs, making it readily accessible to those who use these programs.
Myth Busting: Understanding Profile-Based Segmentation Analytics vs. Intent-Based Predictive Intelligence
JUNE 14, 2016
So in effect the approach of look-alike modeling via a solution that can understand a ton of firmographics of an account and automate the math would able to accomplish segmentation analytics at scale. Takeaway: Segmentation analytics are NOT predictions. This is a discussion I love having because the answers aren’t always obvious. Now Acme Inc. Bingo! Or is it? Well, it depends.
CMOs Win When High-Value Customers Are Treated Personally Online
Buzz Marketing for Technology
MARCH 13, 2014
In the less digitally savvy days, brands and their teams of analytics “experts” would navigate through Excel spreadsheets with massive amounts of data. According to a new Forrester Research global eCommerce report, e-commerce revenues are going to continue to grow in 2014 as customers’ online buying habits evolve. That identification is the first hurdle that brands need to overcome.
57% of US Marketers Say Predictive Analytics Will Be a Primary Martech Tool in 2017
JANUARY 16, 2017
marketers said that they believe predictive analytics will be the primary technology resource they use to engage customers this year. Just 11 percent of international marketers agreed that predictive analytics would be their primary technology resource in 2017. B2B Marketing and Predictive Analytics Benefits. In terms of B2B marketing, the use of predictive analytics may prove beneficial for marketers. A survey conducted by Forrester Consulting in 2016 found that B2B marketers who use predictive analytics are 2.9 Approximately 57 percent of U.S.
Storytelling Is Not a Strategy
MARCH 22, 2017
And one Forrester analyst estimated that global content spend topped $40 billion last year. Through Contently’s analytics platform, our clients can measure how their stories influence and generate leads , and keep track of how much each lead costs. Voices ad blocking ad-tech benchmark data Content Analytics Content Strategy MarTech Native Advertising SiriusDecisions
Branding as a full funnel journey
AUGUST 24, 2015
But content creation born of surveying, content engagement analytics, and plain old person to person interactions is informative. Talking to your audience early and often always has a benefit greater than analytics can show. The better we start, the more relevant analytics become to your bottom line, and after a few cycles, they’re just as rewarding. Like this post?
Don't be Late to the Predictive Marketing Party
APRIL 30, 2015
According to Forrester Research, 67%-90% of the buyer's journey is complete before a prospect reaches out to you. Predictive Analytics Predictive Lead Scoring All Predictive Marketing Webinar B2BmarketingWatch the online panel discussion on-demand. As prospects search online, they're leaving behind a wealth of data that signals their buying intent.
Marketing’s Role in the Age of the Customer
MAY 17, 2016
In fact, Forrester thinks this age of the customer is a 20-year business cycle, and that this power shift towards customer will continue for a while. Image courtesy of Forrester Research, Inc. customer insight customer intelligence predictive analyticsThe post Marketing’s Role in the Age of the Customer appeared first on Lattice Engines.
What’s the Best Social Media Monitoring Tool? It Depends
OCTOBER 13, 2010
Popular with agencies as well as corporate users, Radian6 offers a rich set of tools for social media monitoring, responding, tracking, benchmarking and analytics. Forrester Research has named Nielsen a leader in brand monitoring solutions, saying “the vendor has the strongest strategic vision and currently competes at a scale unmatched by any other competitor.. Until fairly recently, keeping track of your organization’s online presence was relatively easy. Your PR team was aware of most of these as it often had a hand in generating those placements. No more. UberVU.
10 Must-See Marketing Takeaways From AdExchanger Industry Preview 2014
It's All About Revenue
JANUARY 22, 2014
The shift is a result of the evolution of CRM, marketing automation, cross-channel analytics, and data management. Jenny Wise , Mobile Marketing Analyst, Forrester Research. by Amanda Batista | Tweet this The start of the New Year in the marketing industry is a particularly exciting time. Day one was chock full of digital marketing insight and perspective. Is 1:some actually fine?
Is Your B2B Marketing Provider Showing Jazz Hands or Results?
B2B Marketing Traction
NOVEMBER 21, 2014
If you’re not getting analytical reports on your marketing results, it’s time to re-evaluate your marketing provider. ” What the author means is that still, in this day of big data and analytics, too many agencies are still just doing a dog and pony show when it comes to talking about results. 10 Great Social and Web Analytics Tools by Search Engine Journal.
3 Seismic B2B Marketing Trends Seen At Dreamforce 2016
OCTOBER 17, 2016
Digging a bit deeper into the details, though, three key themes emerged from the year’s biggest technology event that are relevant for B2B marketers: 1) Artificial intelligence = Predictive analytics. B2B Marketing AI artificial intelligence dreamforce 2016 einstein marketing trends predictive analytics salesforceIf this is not the next big thing, I don’t know what is.
3 Seismic B2B Marketing Trends Seen At Dreamforce 2016
OCTOBER 17, 2016
Digging a bit deeper into the details, though, three key themes emerged from the year’s biggest technology event that are relevant for B2B marketers: 1) Artificial intelligence = Predictive analytics. A-Featured B2B Marketing AI artificial intelligence dreamforce 2016 einstein marketing trends predictive analytics salesforce“If this is not the next big thing, I don’t know what is.”.
3 Ways To Connect With Today’s B2B Buyers
MARCH 4, 2012
Depending on surveys from such sources as IDC , IDG Connect, DemandGen Report , Forrester , and more, we know that buyers are remaining invisible to B2B businesses and spend only a quarter of their time talking directly to sales when making purchase decisions. Image via Wikipedia. Connecting with today’s B2B buyers is on the minds of most CEO’s and their teams today. Follow @tonyzambito.
Where is ROI Best Applied in the Sales Process?
The ROI Guy
MARCH 20, 2013
This was presented at the latest Forrester Sales Enablement Forum, and is a marked increase from the 65/35% split of just two years ago. Several sales tools are available to help make the justification easier, leveraging automation, benchmarks, data-driven analytics and visualization, including Interactive White Papers , Benefits Estimators , ValueStory and ROI / TCO Analysis Tools.
Customer Lifecycle Metrics, Part 4: Convert, and Create a Customer
FEBRUARY 6, 2017
In a 2013 survey, Forrester Research asked B2B marketing execs about the quality of collaboration between sales and marketing, and 57% reported weak or mixed collaboration with sales when “defining lead qualification criteria” and “administering leads and lead pipelines.”. Reports & Analytics conversion convert customer lifecycle Lead Lifecycle Analytics metricsThis is part four in a series of five blog posts that examines the metrics you should measure throughout the five stages of the customer lifecycle: attract , capture , nurture , convert, and expand. .
Is Predictive Marketing Now Mainstream?
OCTOBER 18, 2016
At the time there wasn’t a term for these components, but in Gartner’s recent report on the Hype Cycle for Customer Analytic Applications and Forrester’s TechRadar on B2B Marketing Technologies, the banner of “Predictive Marketing” encapsulates these three use cases. B2B Marketing Predictive Analytics future of predictive predictive analytics predictive marketing
What is the Social Enterprise?
It's All About Revenue
OCTOBER 6, 2011
“The ‘social enterprise’ to me refers to a business that connects employees to each other and to customers, through the power of social technologies,” says Zach Hofer-Shall , an analyst at Forrester Research. Social media and other monitoring platforms need to be paired back to existing analytical platforms. Welcome to the Social Enterprise,” it declared. R Ray Wang.
21 stats show CMOs leap before they look at ROI
JANUARY 14, 2013
With all of the data out there now, many expect greater accountability from CMOs to demonstrate strong analytic skills and the ability to measure return on investment (ROI). source: Forrester ). source: Forrester). Do you believe CMOs are going to be more accountable to analytics and ROI in the near future? Photo credit: Wikipedia. That’s good news. source: AdAge).