ANNUITAS
MARCH 24, 2015
However, only 14% of CMOs state that their relationship with the CFO has increased over the last two years according to Forrester. Blog alignment Analytics B2B big data CFOs Chief Financial Officer Chief Marketing Officer CMOs Forrester Report' Author: Carlos Hidalgo @cahidalgo is CEO/Principal of ANNUITAS.
ANNUITAS
DECEMBER 11, 2023
They believe AI is driving a third, distinct marketing shift within the past fifty years, one where “[p]ersonalization based on data is mainstream, no longer ‘innovative,’” and where “[p]redictive analytics, powered by machine learning, fuels growth strategy, positioning CMOs at the intersection of business, technology and operations.”
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