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New Movers: The Secret to Skyrocketing Solar Energy Sales

Porch Group Media

New mover marketing is an effective way for solar energy providers to increase brand awareness and customer acquisition. A new mover is an individual who has moved into a new home in the last 12 months. New research from the 2021 New Mover Trends report shows that many new movers are purchasing solar energy products and services.

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How to Boost Ad Performance By Up to 30% with AI and Predictive Analytics

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According to Suzanne Kagan , VP of Marketing at Anyword , this level of performance improvement is actually possible if you pair artificial intelligence (AI) with predictive analytics. Lean on past performance and predictive analytics to perfect your ads You don’t know what you don’t know, nor does your AI tool of choice. Prefer video?

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Skills-based hiring for modern marketing teams

Martech

Dig deeper: Before you hire another marketer, do these 5 things first Skills predict performance I coach my CMO clients to take a skills-first approach to hiring. Roster-wide tech fluency unlocks first-mover opportunities while protecting against obsolescence. Conversion rates and revenue subsequently grow. In your inbox.

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[FIRESIDE CHAT] How a Corporate Data and Analytics Startup is Shaking up the Auto Aftermarket

Porch Group Media

Watch this fireside chat with Tim Eisenmann, CEO of Torqata and Chief Analytics Officer of American Tire Distributors (ATD). Learn how Torqata is using automotive data, mover marketing and advanced analytics to optimize operations and generate more business for its customers.

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How Does Direct Mail Tie Into the Porch Group Media Network?

Porch Group Media

The Porch Group Media Network takes this strategy and adds 6 to 7 additional channels that make for better analytics all around. They go straight from first-party data right to display, or in-market audience to display. You’ll be the first to know when we post more great marketing content! Contact us today!

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How Does Direct Mail Tie Into the Porch Group Media Network?

Porch Group Media

The Porch Group Media Network takes this strategy and adds 6 to 7 additional channels that make for better analytics all around. They go straight from first-party data right to display, or in-market audience to display. You’ll be the first to know when we post more great marketing content! first appeared on V12.

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The Shift from Media Planning to Audience Planning

Porch Group Media

Welcome to the Movers and Shakers podcast. This content has been adapted from our Movers and Shakers podcast. Luci: Todd, we talked a few weeks ago about privacy and the need to really build your first-party data access. The 2022 Marketer’s Perspective on Mover Marketing.