Remove field
article thumbnail

The Ultimate Guide to Google Analytics for Content Marketing

Marketing Insider Group

Content marketers shouldn’t fear Google Analytics. To help you navigate Google Analytics for content marketing , we’ve put together this handy guide you’ll want to bookmark. Focusing on four key areas—traffic, navigation, organic search, and conversions—is imperative to find meaningful insights. Why Traffic Analytics Matter.

article thumbnail

UTM tagging: Getting started in Google Analytics 4

Martech

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google Analytics 4. UTM codes are text you add to a link that gives your analytics tool more information about each link. Things like: Where is the traffic coming from? What is UTM?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Chartbeat: Facebook Instant Article Traffic Has Declined in Recent Months

RebelMouse

Chartbeat’s real-time content analytics, historical dashboards, and optimization tools help the world’s leading media organizations understand, measure, and build business value from their content. We regularly field questions from our customers about how their data compares to global referral and engagement patterns.

Traffic 89
article thumbnail

Three Keys for Turning Web Traffic into Marketing Leads

Zoominfo

This is the place where all your marketing efforts culminate, so it’s understandable that inbound web traffic is like a pile of gold for marketing teams. The good news is that digital marketing tools are making it possible to shine a light on this previously unknown area of your website traffic.

article thumbnail

Content Strategy: Creativity vs. Analytics

ClearVoice

Meanwhile, behind the curtain, in a dark corner of the stage, analytics has been waiting for its moment in the limelight. With recent advances in marketing data analysis, analytics is poised to steal the show. Analytics also gives you actionable data that can support a variety of intelligent content decisions. Not at all.

article thumbnail

8 Content Marketing Research Tools You Should Be Using

Marketing Insider Group

BuzzSumo helps you identify and connect with leading influencers in your field. Performance analytics. Traffic analytics. Users can get insights into a website’s traffic sources, visitor behavior, and overall performance. Here are some of our favorite features and aspects of Google Analytics: Website traffic.

article thumbnail

Google Analytics 101: How to Track Your Conversions (Step-by-Step)

Optinmonster

Want to track your conversions using Google Analytics, but not sure where to start? Google Analytics can be intimidating if you are new to it, but it doesn’t have to be complicated. In this post, we’ll share how to track your conversions in Google Analytics, step-by-step. “Analytics.” Let’s dig in!