LeadSloth

MARCH 22, 2009

The plan is to go back to using only Salesforce.com with some cheap add-on tools for email, form submission and data quality. However, when I started looking into Salesforce.com and the wide variety of add-ons, I was less convinced. The Salesforce.com database has some big issues (e.g. Smart or foolish? Background.

Marketing Automation Services 100

Marketing Automation Services LEADSExplorer netFactor Leadlander 100

B2B Marketing Analytics

JUNE 28, 2020

Been part of numerous B2B marketing analytics journeys across various organizations, I have been witnessing how data and analytics have become the core of modern B2B marketing execution. CEOs/finance/sales leaders are all in this exciting transition led by the forward-looking marketing leaders.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

B2B Marketing Analytics

JUNE 28, 2020

Been part of numerous B2B marketing analytics journeys across various organizations, I have been witnessing how data and analytics have become the core of modern B2B marketing execution. CEOs/finance/sales leaders are all in this exciting transition led by the forward-looking marketing leaders.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

SnapApp

AUGUST 10, 2015

Marketers spend a lot of time and money investing in the right infrastructure and analytics – platforms like Salesforce.com, Marketo, Eloqua, Omniture, Google Analytics and more. So you’re always on the lookout for funnel-boosting new technologies at each layer in your marketing stack. That’s where interactive content comes in.

Interactive Marketing 48

Interactive Marketing Top of Funnel Paid Search Agency Marketing Analytics Tools 48

Customer Experience Matrix

JULY 30, 2009

Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic. Leads can be captured on landing pages, imported from lists or added through Salesforce.com synchronization.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Vidyard

MARCH 9, 2017

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. Field Sales: After your initial meeting, send curated follow-up materials like testimonial videos, demos, or campaign videos, along with a personalized introduction.

Video Marketing 65

Video Marketing Personalization Effectiveness Salesforce.com 65

DemandBase

AUGUST 5, 2020

Beth Tiltges, Director of Field & Customer Marketing at Demandbase, notes, “I have worked with Megan for close to six years, and she is the epitome of a true business partner. They started out as a company that viewed ABM only as an analytics insights driver to one that deploys full-funnel ABM programs.

Account Based Marketing 52

Account Based Marketing ABM DemandBase Top of Funnel 52

Adobe Experience Cloud Blog

JUNE 12, 2009

There are many new features for marketer to check out in the Summer 09 release of Salesforce.com. After July 2009, you can create Custom Fields on Campaign Member Records. After July 2009, you can create Custom Fields on Campaign Member Records. Your organization can create up to 500 custom fields. Chart Analytics 2.0:

Features 48

Features Salesforce.com Top of Funnel Landing Pages 48

Conversica

MAY 6, 2020

A pioneer in the MarTech field, LeadFabric will enable enterprise-level European organizations across manufacturing, finance and technology to embrace a new normal by augmenting their workforce with Intelligent Virtual Assistants from Conversica. FOSTER CITY, Calif., – May 06, 2020 – Conversica, Inc. ,

Marketing AI 52

Marketing AI Lead Ranking Lead Scoring Salesforce.com 52

Vidyard

MARCH 9, 2017

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. Field Sales: After your initial meeting, send curated follow-up materials like testimonial videos, demos, or campaign videos, along with a personalized introduction. Build with Vidyard: [link].

Video Marketing 53

Video Marketing Enterprise Management Personalization Effectiveness 53

markempa

DECEMBER 12, 2016

To keep valuable field salespeople productive, many of the more innovative sales and marketing departments build “sales development” teams including Oracle, Marketo, HubSpot, HP, and Salesforce.com. When you’re in the trenches, it’s easy to get caught up in marketing acronyms, martech, data, and analytics. Just to name a few.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Ranking Lead Scoring 84

Vidyard

MARCH 9, 2017

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. Field Sales: After your initial meeting, send curated follow-up materials like testimonial videos, demos, or campaign videos, along with a personalized introduction.

Video Marketing 50

Video Marketing Enterprise Management Personalization Effectiveness 50

Allocadia

JUNE 7, 2019

In the fall, we announced new dashboards with key analytics into marketing performance. These dashboards are a follow-on these analytics, and part of our mission to help customers gain visibility and make better marketing decisions. Mid stage / try: Google Analytics, ABM tools, Marketing Automation, Uberflip stats.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Allocadia

APRIL 16, 2019

In the fall, we announced new dashboards with key analytics into marketing performance. These dashboards are a follow-on these analytics, and part of our mission to help customers gain visibility and make better marketing decisions. Mid stage / try: Google Analytics, ABM tools, Marketing Automation, Uberflip stats.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

ViewPoint

FEBRUARY 23, 2018

Just try to pass them on to your field sales team and you’ll see. All associates are onshore, PointClear employees, working in a professional environment with an infrastructure of management, analytics and administration to support what they do. It’s a specialized tool that syncs with Salesforce.com and other CRMs.

Sales Qualified Leads 120

Sales Qualified Leads Forecasting PointClear Enterprise Management 120

InsightSquared

MARCH 15, 2019

You can use a combination of field requirements (use wisely!) First, be sure you’re requiring the right data up front, Goldilocks style — not too much, not too little. Next, ensure your team is adding the right information. and validation rules to ensure you’re getting the info you need and that it’s in the right format.

CRM 239

CRM Work Management Sales Cycle Cross-Selling 239

Marketing Insider Group

JANUARY 24, 2013

Comscore – We provide analytics for a Digital World, turning information into insights and actions for our clients to maximize the value of their digital investments. Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud. San Mateo, CA – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Workflow-oriented, highly detailed behavioral data, analytical queries. Analytics and Dashboards. Some systems require manual mapping of fields; others do it automatically and maintain the connection over time. Architecture. Call Logging.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Customer Experience Matrix

APRIL 5, 2009

The lead record allows only four user-defined fields. True Influence has existing integrations with Salesforce.com and SugarCRM. The system provides its own Web analytics, based on page tags. This lets True Influence capture actual attendance and automatically load it into the contact history.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

Webbiquity

DECEMBER 15, 2020

Modus is a mobile-first, AI-powered Sales Hub that helps field and channel reps get sales done with easy access to content, intelligent tools and microlearning. Field Nation. Field Nation is the world’s most active Field Service Marketplace and SaaS solution that connects businesses and workers to accomplish great work.

Enterprise Management 232

Enterprise Management Work Management Marketing Management Twitter 232

markempa

OCTOBER 31, 2016

To keep valuable field sales resources productive, many of the more innovative sales and marketing departments build “sales development” teams. Salesforce.com. A deep bench of talent to replace inside or field sales people who underperform, get promoted, or leave. Just to name a few. Improved sales productivity. 1: Your brand.

Enterprise Management 120

Enterprise Management Work Management Lead Ranking Marketing Management 120

Hubspot

APRIL 3, 2012

In fact, what Salesforce.com calls the Social Enterprise starts with developing a Customer Social Profile and interacting in modern ways. CRM tools like Salesforce.com and Landslide make it easier to memorialize, track, and stay on top of opportunities in the sales pipeline. 5) Stay organized with a CRM.

Ideal Customer Profiles 28

Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

Hubspot

MARCH 9, 2011

In our case, the status quo was a cobbled together mess of marketing software including analytics, CMS, blogging, social media monitoring, competitor analysis, marketing automation, SEO tools, etc. He said that a big part of his job was navigating his spaceship through the asteroid field of potential competitors.

SMB 28

SMB Google Marketing Automation Services Word of Mouth 28

Hubspot

AUGUST 8, 2012

Customer data: This includes data from your sales and marketing databases, like HubSpot and Salesforce.com -- just take a look at all the rich data you can see from integrating your marketing software and CRM ! Don't consider this a time to try out designs out of left-field.

Internet Marketing 28

Internet Marketing Work Management Marketing Management Paid Search Agency 28

Lead Liaison

APRIL 1, 2019

Our new Sales Dashboard is full of rich analytics. Previously, only limited fields could be mapped from Lead Liaison to external systems. Now, all standard and custom fields can flow from Lead Liaison into your CRM resulting in a deeper integration. We kicked 2019 off with a bang! License: OneFocus™ CRM + Marketing Automation.

Lead Liaison 48

Lead Liaison Enterprise Management Work Management Marketing Management 48

Webbiquity

FEBRUARY 14, 2010

The company’s new marketing automation platform enables users to create complete websites as well as microsites and landing pages, automatically send emails triggered by specific actions, configure lead scoring, and integrate with Salesforce.com. Large companies can opt to pay a one-time fee of $2,500 for unlimited sales users.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Microsite Salesforce.com 100

Customer Experience Matrix

DECEMBER 29, 2009

It lets it generate some page-oriented Web analytics reports similar to Google Analytics. In addition to Web analytics, it provides detailed reports on Web site visitors, including reports that link anonymous visitors to their company through their IP address. Apparently this is a very common omission.)

Loopfuse 120

Loopfuse Demand Generation Agencies Demand Generation Demand 120

Kapost

JANUARY 6, 2017

Firmographic and demographic fields are key for segmentation, lead routing, and analysis. Three of the most important database metrics are whitespace/field-completeness (covered above), duplication rate (how many emails/websites in your CRM are duplicate), and finally lead-to-account matching. They are very cool.

Ideal Customer Profiles 95

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 95

Customer Experience Matrix

NOVEMBER 29, 2010

Its marketing automation system offers the usual range of functions: email, Web analytics, landing pages, multi-step campaigns, lead scoring, CRM integration, ROI reporting. GoToWebinar When I last wrote about Treehouse, it had just added Salesforce.com integration. Web analytics. download and document management.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Webbiquity

APRIL 27, 2017

Owned by Salesforce.com. The app helps you play Mark Zuckerberg for your own online community of other professionals, clients, and business owners in your field. 23: The 29 Best Web Analytics Tools. #24: Showcase reviews: Marketing Insider Group, StoreYa Blog. 4) Desk.com. Google Review Count: 141. 5) Freshdesk.

Marketing Automation Services 214

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 214

LeanData

OCTOBER 28, 2014

One of the hottest topics: Analytics, was “accidentally” leaked by Marc Benioff a few weeks before showtime. The leak was a sneak preview to the Salesforce Wave Analytics. Wave is expected to enable a cloud analytics platform designed for business users. According to the Salesforce.com press release (dated Oct.

Salesforce.com 40

Salesforce.com API Mobile Marketing Barriers 40

LeanData

OCTOBER 28, 2014

One of the hottest topics: Analytics, was “accidentally” leaked by Marc Benioff a few weeks before showtime. The leak was a sneak preview to the Salesforce Wave Analytics. Wave is expected to enable a cloud analytics platform designed for business users. According to the Salesforce.com press release (dated Oct.

Salesforce.com 40

Salesforce.com API Mobile Marketing Barriers 40

LeanData

OCTOBER 28, 2014

One of the hottest topics: Analytics, was “accidentally” leaked by Marc Benioff a few weeks before showtime. The leak was a sneak preview to the Salesforce Wave Analytics. Wave is expected to enable a cloud analytics platform designed for business users. According to the Salesforce.com press release (dated Oct.

Salesforce.com 40

Salesforce.com API Mobile Marketing Barriers 40

Customer Experience Matrix

OCTOBER 8, 2010

Summary: One way to understand consolidation and competitive trends affecting marketing software is to look at systems across several dimensions: how closely they relate to customers; whether they are operational or analytical; and whether they support online or offline activities. Operating systems, databases and hardware support them all.

Work Management 120

Work Management Marketing Automation Services Marketing Management Vendors 120

Customer Experience Matrix

JUNE 10, 2008

Functionally, it covers all the demand generation bases: outbound email, landing pages, Web site monitoring, lead scoring, multi-step nurturing programs, prospect database, analytics, Salesforce.com integration. Marketo’s integration with Salesforce.com also bolsters its claim to simplicity.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketo Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 17, 2011

(Other entry points: accounting software like Intuit Quickbooks, email clients like Microsoft Outlook, personal productivity suites like Microsoft Office, Web hosting companies like GoDaddy , and of course CRM like Salesforce.com.) Rather, it means that there are plenty of other partial solutions in place at most firms.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Contact Marketing 120

Directive Agency

MARCH 7, 2019

Nadya has been featured in Entrepreneur, The Huffington Post, The Next Web, Forbes, MarketingProfs, Social Media Examiner and more for her notable success in the marketing field. Expert SEO and analytics consultant, Annie Cushing, is well versed in analytics, technical SEO and all things data. Michelle Killebrew. Olivia Ross.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111