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How to Use Data to Create More Relevant Content


Buyer-intent keywords. The majority of your link building and content efforts should be focused on buyer-intent keywords and keywords closely related to your product or service. Soovle pulls keyword ideas from Google, Bing, Yahoo,, Amazon, and Wikipedia. Then, paste your keyword list into the field below and click Get search volume. Brand terms go here.

Mobile App vs Mobile Website? What’s better for you? 14 decision makers


Photo credit: Wikipedia. 85% report an intent to raise their mobile budgets in the near future (ANA). ANALYTICS FRIENDLY: Tracking clicks and behavior is as simple (and insightful) on a mobile site as it is on an old-fashioned webpage. Almost Let’s farmer needs to access crop data from a remote field?  The numbers show marketers are rushing into mobile.

A Keyword Primer: Finding and Using Keywords Effectively

Marketing Action

In the context of search engines, keywords help users find your website when their search intent and your keywords match well, and your site ranks well for that keyword. Many experts in the field recommend examining tools, your own analytics, and even conducting your own polls to discover the best phrases possible. Keywords are important for every business online today.

Optimize Your Content for Inbound Marketing: Part 1

Marketing Action

To create content that people (your target audience) and machines (the search engines) can easily discover, it’s essential to be crystal clear about the playing field, the game, and the rules. Whether breaking the rules is intentional or accidental, straying too far afield from Google Principles is not a good plan in the long run. Use the search field on the Google page.

From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

Newmans (2001) social network analyses of scientific communities in biomedicine, physics, and computer science showed that each of these fields formed a well-interconnected or "small world" network (Watts & Strogatz, 1998). Nine broad disciplinary categories are represented using the National Science Foundations field of study classifications. Wikipedia uses community vetting in a different way. Intentional biases, editorializing, or vandalizing of the data are also generally caught and corrected quickly. JCMC Home. Submit. Issues. Author Index. Bos, N.,