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How to Use Data to Create More Relevant Content


Buyer-intent keywords. The majority of your link building and content efforts should be focused on buyer-intent keywords and keywords closely related to your product or service. Soovle pulls keyword ideas from Google, Bing, Yahoo,, Amazon, and Wikipedia. Then, paste your keyword list into the field below and click Get search volume. Brand terms go here.

A Keyword Primer: Finding and Using Keywords Effectively

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In the context of search engines, keywords help users find your website when their search intent and your keywords match well, and your site ranks well for that keyword. A few definitions: Wikipedia – Keyword (Index Term) : “An index term , subject term , subject heading , or descriptor , in information retrieval, is a term that captures the essence of the topic of a document.”.

Mobile App vs Mobile Website? What’s better for you? 14 decision makers


Photo credit: Wikipedia. 85% report an intent to raise their mobile budgets in the near future (ANA). ANALYTICS FRIENDLY: Tracking clicks and behavior is as simple (and insightful) on a mobile site as it is on an old-fashioned webpage. Let’s farmer needs to access crop data from a remote field? The numbers show marketers are rushing into mobile. MOBILE WEBSITES.

Optimize Your Content for Inbound Marketing: Part 1

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To create content that people (your target audience) and machines (the search engines) can easily discover, it’s essential to be crystal clear about the playing field, the game, and the rules. Whether breaking the rules is intentional or accidental, straying too far afield from Google Principles is not a good plan in the long run. Use the search field on the Google page.

The FASTForward Blog " Managing Personal Knowledge: Setting a Foundation for Transformation? : Enterprise 2.0 Blog: News, Coverage, and Commentary

Buzz Marketing for Technology

I have great respect for Tom Davenport who is a former colleague and, I think, one of the most reasoned thinkers in knowledge management, as well as other fields. Analytics. intent. Wikipedia. Managing Personal Knowledge: Setting a Foundation for Transformation? by Bill Ives. May 2, 2007 at 2:45 pm. · · Filed under Enterprise 2.0. I have read about the debate between Tom Davenport and Andrew McAfee with interest but resisted getting involved until now. can it transform the enterprise itself? RAVE in a few weeks. tools. In Tomsâ?? words. Permalink. Worked.