Buzz Marketing for Technology

JUNE 27, 2008

I have great respect for Tom Davenport who is a former colleague and, I think, one of the most reasoned thinkers in knowledge management, as well as other fields. can it transform the enterprise itself? I also have great admiration for what Andrew McAfee is doing and look forward to meeting him at the Enterprise 2.0 RAVE in a few weeks.

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

Single Grain

NOVEMBER 27, 2019

BERT is one of the biggest updates that Google has made since RankBrain in 2015 and has proven successful in comprehending the intent of the searcher behind a search query. In this process, Google picks up “entities” from a query and generally uses Wikipedia as a database to find the entities in the query.

Google 87

Google Long Tail Marketing Marketing AI Intent 87

Hubspot

DECEMBER 11, 2015

While it may seem like a small distinction, it can mean the difference between wasting time and investing time in creating content that will deliver rankings, leads, and sales long after it's published. Aside from long tail and short tail keywords , there are four types of keywords you should know about: Brand phrases.

Relevance 28

Relevance Lead Ranking Lead Scoring Buyer Intent 28

Directive Agency

MAY 9, 2017

Reporting on analytics. This content should serve three purposes: Rank for keywords with high volume and valuable intent. A trick we use to better correlate your eBook signups into actual leads instead of buyers simply looking for content is to add one more field to form. Checked on analytics for mobile site.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85