ViewPoint

APRIL 12, 2013

LinkedIn is adding a Facebook-like feature that allows users to link to connections or companies in the status-update field. CMOs will be expected to analyze data from social networks, use customer relationship management and content management systems software for advanced analytics.

PointClear 120

PointClear B2B Marketing CMO Marketing Management 120

ViewPoint

AUGUST 21, 2013

People just did not understand how analytical and smart catalogers were (and continue to be). Gold Calling requires that leads be put through a quality control process to ensure that each lead passed to the field is solid gold. Post the introduction of the Internet, some opined that retail was dead.

Cold Calling 120

Cold Calling Sales Qualified Leads ROMI Lead Qualification 120

ViewPoint

MARCH 22, 2018

I spend a lot of time on the phone talking to prospects about the value of informed conversation; the value of an automated cadence with built-in analytics capabilities; and the value of agile lead management processes that let marketing apply learnings to do an even better job of providing the leads sales needs. Our people do as well.

Lead Ranking 189

Lead Ranking Lead Scoring Work Management Paid Search Agency 189

ViewPoint

APRIL 17, 2012

Now, back to the question in the title: In some instances there are field marketing managers making decisions on lead generation on a tactical level, and rightly so I believe. Baking in analytics from the get-go is a winning strategy. Complicates content marketing goals. Sean Callahan. DuPont VP works on revamping brand identity.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

ViewPoint

FEBRUARY 23, 2018

Just try to pass them on to your field sales team and you’ll see. All associates are onshore, PointClear employees, working in a professional environment with an infrastructure of management, analytics and administration to support what they do. Is it someone who swiped their badge at the tradeshow you attended last month?

Sales Qualified Leads 120

Sales Qualified Leads Forecasting PointClear Enterprise Management 120

ViewPoint

MARCH 22, 2011

From the initial web search to interacting with your web site to engaging with inside or field sales reps, all of these touchpoints form an impression and influence their likelihood to recommend. There are a variety of web analytics and web feedback solutions that can give you insight on how well the buying process is working for buyers.

Lead Scoring 120

Lead Scoring Lead Ranking Work Management Marketing Management 120

ViewPoint

MARCH 6, 2012

It doesn’t matter whether that means bringing on dedicated data analysts, working with third-party firms, or tapping into the analytical mindsets and skills of those in the marketing group. ” With increased scrutiny of the value being delivered by marketing, CMOs need to dive into their data.

Forrester 120

Forrester Buyer Personas Lead Ranking Peer-to-peer 120