Anything Goes Marketing

FEBRUARY 6, 2008

Here's what you do: Go to: [link] Click on "Create a custom search engine" Fill out the form fields on the next page (add in any number of sites you may want to index) Within the search results hosting option section, select the new "overlay" option. The best news is that it's easy to implement Google Custom Search Engine and it's FREE.

Resources 100

Resources Google Web 2.0 Adsense 100

Anything Goes Marketing

FEBRUARY 25, 2007

For landing pages, typically the offer and number of fields are the elements that I would test. Tags: web analytics email marketing B2B e-marketing Marketing Sherpa. For example, if you're running a PPC campaign, find out which whitepapers or case studies are getting the higher conversion rates. nightmares?

Landing Pages 100

Landing Pages Tips PPC Open Rate 100

Anything Goes Marketing

MARCH 18, 2007

Check out the Top 7 Landing Page Strategies on the Google Analytics blog. If it's an open text field, it's difficult to use for segmentation and many titles are crazy these days as "everyone is a manager" in some cases. Here are some quick tips from the experts - Google that is - on how to improve your landing pages.

Lead Qualification 100

Lead Qualification Landing Pages Sales Qualified Leads Lead Scoring 100

Anything Goes Marketing

OCTOBER 1, 2006

If you have a good web analytics tool, you should be able to find out which search query they used to get on your site or which website they came from. If you are someone with contacts in the field they're in, help this person out by suggesting they get in touch with so and so. This requires you to do some work.

Lead Generation 100

Lead Generation Generation Tools Leads 100