Act-On

SEPTEMBER 24, 2023

Seed keyword Long-tail keyword Marketing automation How to purchase marketing automation tools Email marketing platform Email marketing platform demos Marketing analytics How to buy a marketing analytics platform In addition to choosing long-tail keywords, you’ll also want to look for words that signal intent to purchase.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Biznology

JUNE 23, 2021

Better audience analytics. For that you need to develop an easy-to-navigate library of videos on specific product features and benefits that customers and prospects ask about. Even traditionally schmoozy get-togethers like trade shows and conferences can be outperformed by online versions in important ways: More attendees.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

Contently

APRIL 14, 2016

In a recent story about Contently’s acquisition of Minneapolis-based tech firm Docalytics, Contently CTO Dave Goldberg asked the billion-dollar question: “Brands spend a remarkable amount of money each year creating dark assets like white papers, slideshows, pricing worksheets, and sales collateral. …

Analytics 78

Analytics Lead Capture Acquisitions Paper 78

Webbiquity

MARCH 31, 2022

Product team : Having insight into which features and functionalities are most important to specific account types allows product managers to build a roadmap that will not only delight current customers but also attract new ones. Predictive analytics are changing the B2B marketing landscape and for good reasons.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Paper 40

Paper Enterprise Management Marketing Management Lead Scoring 40

ClearVoice

DECEMBER 18, 2023

You can tell a lot from a prospect’s purchase readiness by looking at the resources they access: webinars, white papers, newsletters, or landing pages. Unload everything you can from customer personas, CRM data, and audience analytics reports to identify your top content types and distribution methods.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

FunnelEnvy

MARCH 18, 2024

For example, if your buyer persona is a “Cost-Conscious CFO,” your email content could highlight features that demonstrate cost savings and ROI, like reduced subscription costs or improved lead generation efficiency. They may be checking out blog posts, white papers, and webinars.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Only B2B

MARCH 6, 2024

Methods: Lead generation utilizes various marketing strategies, including content marketing (blogs, ebooks, white papers), social media marketing, advertising campaigns, events (webinars, conferences), and partnerships with complementary businesses. downloading white papers, visiting product pages, attending webinars).

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Matchcraft

SEPTEMBER 21, 2018

We’ve compiled our favorite advanced Google Analytics tips and tricks so that you can start getting more out of the platform today. Google Analytics may be the most robust free analytics platform available today. We’re here to change that with these six advanced Google Analytics tips. Congrats, you’ve got goals.

Marketing Analytics Tools 92

Marketing Analytics Tools Analytics Google Click Rate 92

Marketing Insider Group

MARCH 24, 2021

Her legendary Polaroid commercials, featuring a couple of well-known actors, worked the product’s selling points into the actors’ playful banter. Using your social media and content analytics to dig into your audience’s demographics helps you get to know your users much better. Leverage Your Superpower with Employee-Generated Content.

Brand Identity 356

Brand Identity Branding Advertising Agencies Content 356

Optinmonster

FEBRUARY 15, 2024

Your content team adds lead magnets to your blog, while Sales shares white papers via email, and Customer Success shares case studies through your help desk. Use Beacon’s Analytics to learn which resources are performing best then optimize those assets… All without needing a developer or designer. What’s Coming Next?

Small Business Marketing 98

Small Business Marketing Leads Lead Marketing Qualified Leads 98

Only B2B

FEBRUARY 28, 2024

Harness the Power of Intent Data Platforms: Explore various intent data platforms, each offering unique features and pricing models. Customized Sales Pitches: Adapt your sales presentation to highlight features and benefits that directly address the pain points revealed by their intent data.

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Marketing Insider Group

JANUARY 27, 2020

It shares many of the same features as paid word processors, and it has one advantage none of those have: you can collaborate in real time with members of your team whose input you want. Google Analytics: Learn all about your blog or website’s audiences and the actions they take while they’re on your site.

Startups 336

Startups Marketing & Strategy Marketing Strategy Content Marketing 336

Walker Sands

DECEMBER 1, 2023

Google Analytics 4 (GA4) introduced several big changes for B2B marketers who recently had to switch over to the analytics tool from Universal Analytics (UA) , including how GA4 tracks conversions, the shift to events instead of goals, and the implementation of predictive metrics and audiences. Select “Web.”

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing Report Paid Search Agency Google 52

Binary Demand

MARCH 26, 2024

Signal 2: Visiting specific pages about features and pricing suggests active research for a purchase. Registering for a White Paper is a stronger indicator that a user is in the advanced stages of making a purchase decision. These signals trigger intent-based marketing.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Navigate the Channel

OCTOBER 4, 2023

You likely have a website and are exposed to at least the basic analytics. Beyond that, you probably have the ability to dive deeper if you want and have access to advice or interpretation of the analytics. However, data doesn’t mean anything without specific goals and analysis – it is just a collection of numbers.

Planning 65

Planning Cost per Lead Classified Ads Advertising Agencies 65

Launch Marketing

DECEMBER 14, 2022

Standing out and gaining readership can go a long way in generating awareness, traffic and overall leads to your website or wherever your blog may be featured on. Using analytics software , such as Google Analytics, can show everything from page views to conversions and more. Add Other Content Opportunities.

Paid Search Agency 113

Paid Search Agency B2B Marketing Content Marketing B2B Thought Leadership 113

Biznology

OCTOBER 12, 2017

The year before we did this, I edited 280 white papers (average length, 40 pages). After all that grueling work, I really wanted to know how many times those white papers were downloaded in that year. So I asked the analytics person. At the end of that year, I asked the analytics person again.

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

Tomorrow People

JUNE 7, 2021

Typical restrictions on the freemium offer may be: Limited features. It’s not the result of reading white papers or attending conferences to discuss a hot new trend or grand concept. With a “freemium” offer or a free limited trial, it’s quick and easy for users to sign up. Price is no barrier to uptake. Limited support.

Enterprise Management 156

Enterprise Management Product Work Management Marketing Management 156

Biznology

FEBRUARY 25, 2020

Sure buyers may be more concerned about features and pricing but every human also wants a bit of “awesome” in their lives. White Papers and Case Studies. You probably also have an analytics system that tells you how that’s working. It’s probably something like downloading a white paper or filling out a contact form.

B2B Marketing 118

B2B Marketing Work Management Marketing Management B2B 118

Valasys

JUNE 29, 2021

The solution seekers are offered case studies and white papers from the world’s most extensive Curated Content Platform by the Perpetual Engine containing over 4,00,000 unique assets spanning 2,000 categories. CONTENTgine will be able to collect a wealth of marketing analytics through this expansive content library.

Marketing Websites 52

Marketing Websites Lead Scoring Lead Ranking Intent-based Leads 52

markempa

AUGUST 2, 2016

Because there’s so much to share, I’m splitting this post into two parts with today’s post featuring the first eight. When you’re in the trenches, it’s easy to get caught up in marketing acronyms, data, and analytics. Find content — such as articles, blogs, and white papers — that addresses these issues. ” 2.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 120

Stevens & Tate

MARCH 1, 2024

Blogs, articles, and white papers that address your audience’s challenges and questions not only attract traffic but also establish your brand as a thought leader in your industry. Feature customer testimonials prominently on your website and in your marketing materials.

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59

Biznology

SEPTEMBER 17, 2012

The GPS for a website and any brand’s online effort is Google Analytics. If you have a website and don’t regularly review analytics, it’s the same as getting into a car to drive someplace without knowing where you’re going. Google made available sophisticated analytic software for free.

Marketing Analytics Tools 80

Marketing Analytics Tools Analytics Google Planning 80

Golden Spiral

APRIL 18, 2019

official publication of AHIMA featuring multiple articles published daily, white papers, and resources for patients and caregivers. platform for value-added HIM experiential education featuring multiple software applications and corresponding lab lessons. HIMSS Analytics. HIM Body of Knowledge TM. Journal of AHIMA.

Work Management 102

Work Management Marketing Management Research Organization 102

Marketing Craftmanship

MAY 13, 2020

In terms of visceral impact, I believe there’s still no substitute for ink on letterhead that’s hand-signed and delivered in an envelope featuring an attractive commemorative stamp. Many have blogs featuring content that most visitors neither read nor comment on. I also recommend practicing the art of the physical letter.

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Scoring Lead Ranking 130

Webbiquity

OCTOBER 29, 2019

Email marketing software can provide in-depth analytics through metrics such as open rate, CTR, forwarded messages, and engagement level. Most types of email marketing software share similar features. This feature allows you to put customers and sales prospects into different groups that match their profiles. Better metrics.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Budget Programs Marketing AI 189

Sprout Social

MAY 25, 2022

Tie your social presence to actual business results with analytics and reporting. Features and requirements below: Requirements: Salesforce account. Reports, white papers and other lead magnets. More meaningful attribution via analytics. Data types: messages, contacts, tickets. This includes: Blog posts.

Work Management 110

Work Management Marketing Management Paid Search Agency Peer-to-peer 110

ClearVoice

NOVEMBER 25, 2022

A typical use case is in promotional content, like white papers , industry reports, and eBooks, that require users to provide basic contact information. Content on that platform is perceived as more authentic and relatable, especially when using native features like filters, free background sounds, and hashtags.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Customer Experience Matrix

DECEMBER 18, 2012

But this time I was able to answer right away because I’ve just finished a white paper on the future of B2B marketing automation, sponsored by Leadformix and available here for free download. The question answered by the paper is “What will marketing automation vendors do next?” This is what’s covered in the white paper.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Automation 120

NuSpark Consulting

OCTOBER 27, 2013

Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. Great for product or service demonstrations, especially for a complicated solution that needs video to explain key features and benefits. Personality communication. Other Tips.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

Sana Commerce

JUNE 16, 2023

If you’re considering a Microsoft Dynamics AX upgrade, here’s everything you need to know before getting started: Dynamics AX end of life: Context & consequences Despite widespread popularity, Microsoft recognized certain shortcomings in the system that warrant addressing, along with the addition of new features.

Enterprise Management 52

Enterprise Management Work Management Deliverability Digital Transformation 52

Exo B2B

SEPTEMBER 18, 2020

Moving pictures have the unique ability, other than being there live of course, to convey a message or to show features and uses of your product, or service. I’m not talking about a 200 meter dash here, but rather, little popcorn trails of information that are left behind when you visit a page, click a button or download a white paper.

Autoresponders 105

Autoresponders Tips Lock-In Eye-Tracking 105

6sense

DECEMBER 8, 2021

Also see if any other features stand out, like technology platforms or solutions they’re already using, or if they were previously the customer of a competitor. Theoretically, you could use a mix of touch-timing reports and content engagement analytics to try to decipher when an account ends up in-market. Company size.

Ideal Customer Profiles 62

Ideal Customer Profiles Profiling CAN-SPAM Intent Signal 62

Salesforce Marketing Cloud

DECEMBER 8, 2023

It enhances personalization, optimizes subject lines, generates dynamic content, determines optimal send times, and provides predictive analytics. New product announcements, brand news, white papers, and webinars are all examples of content typically found in promotional emails.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

B2B Marketing Directions

JUNE 18, 2023

A growing number of companies are conducting or sponsoring surveys and featuring survey results prominently in their marketing programs. For example, I recently reviewed a survey that dealt with marketing data and analytics. Research surveys and survey reports * have become important marketing tools for many B2B companies.

Customer Surveys 52

Customer Surveys B2B Thought Leadership Sample Thought Leadership 52

ClearVoice

OCTOBER 27, 2023

Actions will vary depending on the objective of the website or landing page but can include: Downloading a white paper Filling out a form Signing up for a free trial Making a purchase Registering for a webinar The goal is to increase conversion rates , which increases return on investment (ROI). This has unique implications for CRO.

Multivariate analysis 52

Multivariate analysis Conversion Marketing Analytics Tools Marketing AI 52