LeadSloth

OCTOBER 16, 2009

According to Forrester, only 2-5% of B2B firms have invested in full-featured Marketing Automation. Note: if you’re looking for a Marketing Automation job, check out the positions below… Inspiration: Web Analytics 5 Years Ago. The situation with Marketing Automation reminds me most of Web Analytics.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

LeadSloth

JULY 12, 2010

But – just like any other SEO & Social Media tool – HubSpot will only deliver results if you put a fair amount of time into creating and promoting content: compelling content is what makes the HubSpot engine hum. And finally, reporting and analytics show the business results of your activities. Small Businesses.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

LeadSloth

AUGUST 4, 2009

After that, Google Analytics provided similar tracking features by appending variables to the existing URL (see the Google URL Builder tool ). So in my opinion this is a very interesting new tool that is makes it easier to track campaign ROI for Social Media and beyond. How would you use this lead source tracking tool?

Social Media 100

Social Media ROI Media Leads 100

LeadSloth

MARCH 22, 2009

The plan is to go back to using only Salesforce.com with some cheap add-on tools for email, form submission and data quality. the split between Leads and Contacts), but many 3rd party tools are addressing these weaknesses. You can create reports and dashboards in Salesforce.com to provide analytics. Smart or foolish? Background.

Marketing Automation Services 100

Marketing Automation Services LEADSExplorer netFactor Leadlander 100

LeadSloth

JUNE 30, 2009

Should Marketing Automation systems add Inbound Marketing tools as standard features? Or is it better to keep those tools separate? I brought up this question in my previous blog post , and Maria Pergolino had some very good comments on which tools to use and how to integrate them for ROI reporting.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Automation 100

LeadSloth

JANUARY 12, 2010

The need for new analytical skills. Spammers Beware: As email clients and service providers adopt features similar to those in Other Inbox , making it nearly impossible to email people you don’t have explicit opt in preferences from. These are the trends that are mentioned most often: Improved ROI & Reporting.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100