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3 ways to do segmentation in Google Analytics 4

Martech

If you’re not using segments with your Google Analytics (GA) data yet, there’s a missed opportunity for new insights and data activation that you can start using immediately. In analytics, an analysis will always begin with a high-level overview of the data. Are subscribers more active on mobile or the desktop experience?

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HubSpot’s November 2023 releases: The manager’s guide

Martech

Subscriptions can collect or refund a prorated amount for mid-term changes (beta) You can easily adjust subscriptions based on the needs of unique buyers, with less friction, now that HubSpot subscriptions can collect or refund a prorated amount for that term when the subscriptions change.

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Advertising in local markets: A playbook for success

Martech

Economic conditions are crucial. Apply data and predictive analytics Data and predictive analytics are indispensable tools for successfully reaching local target markets. Predictive analytics offer foresight into competitors’ potential moves, allowing you to strategize effectively to maintain a competitive edge.

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Unifying projects and products: The power of program management in martech

Martech

Product managers are responsible for defining a product or product line’s strategy, roadmap and features. This approach enables organizations to respond quickly to changing market conditions, seize emerging opportunities and maintain a competitive advantage. Try it, you’ll like it. Fuel for your marketing strategy.

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How to Set Up a Google Analytics 4 Account Using Google Tag Manager

DAGMAR Marketing

Google Analytics, also commonly referred to as Universal Analytics, has been a staple for marketers, advertisers, website administrators, and more for over 15 years. As our online ecosystem has continued to evolve, Google Analytics has largely remained the same until now. What is Google Analytics 4 (GA4)?

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The 2 Big Commitments Marketers Must Make in 2024

Content Standard

Studies by McKinsey and others point to the fact that challenging market conditions present brands with a unique opportunity to capture a larger share of voice and market share amidst the silence of competitors. Focus on long-term growth: Prioritize building brand awareness and establishing yourself as a thought leader in your industry.

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Transforming content marketing lifecycles with AI

Martech

These days, they’re adding more AI features to help retrieve detailed insights more easily. Be sure to check the tools your marketing department is already using, especially since platforms like Salesforce, HubSpot, Monday.com and Pipedrive are rapidly integrating AI features to improve user experiences. Get MarTech! In your inbox.