ClearVoice

AUGUST 19, 2019

To accurately capture actionable data, marketers, agencies and businesses of all shapes and sizes have seen the value and ROI in investing in analytics platforms. Although there are many analytics platforms available today, many aren’t necessarily easy to set up and use, or provide accurate data. Click To Tweet.

Marketing Analytics Tools 87

Marketing Analytics Tools Analytics Google Psychographics 87

Sprout Social

AUGUST 22, 2022

And new YouTube features are making it even more beneficial to marketers and creators—YouTube Shorts topped 1.5 Whether you’re new to YouTube or conducting a YouTube audit , using some of these features can help you stay ahead, grow your audience and give your channels a boost. 5 free YouTube features you need to use more often.

Youtube 72

Youtube Features Social Media Ad Exchange 72

Hubspot

MARCH 3, 2020

With social media analytics tools. In a nutshell, social media analytics tools are generally part of a larger social media management software platform. To cut the expansive search of social media analytics tools down, (there are a lot) we've made a list of seven top options that we recommend, depending on your business type.

Social Media 99

Social Media Budget Programs Analytics Work Management 99

NuSpark Consulting

JANUARY 3, 2016

Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Calculated Metrics are user-defined metrics that are computed from existing metrics available on Google Analytics, and allow more customized and relevant analyses than ever before. Sample Calculations.

Marketing Analytics Tools 100

Marketing Analytics Tools Lead Generation Analytics Google 100

Spiralytics

MAY 1, 2023

One of the widely recognized options for such software is Hubspot because of its features that benefit businesses of all sizes. Here are its key features: Benefits of Hubspot All-in-one platform : Aside from CRM data management, it also has marketing, sales, and customer service tools. Successfully ran a sample migration or two?

Hubspot 118

Hubspot CRM Work Management Marketing Automation Services 118

Marketing Insider Group

NOVEMBER 16, 2020

So we poured over a ton of data, research, and recommendations, to recommend a small sample of MarTech tools that you maybe haven’t heard of before. What’s more important is the real-time analytics and feedback you can gain from these platforms. These are just a sampling of MarTech tools in a crowded martech landscape.

Marketing AI 318

Marketing AI A/B testing Tools Lead Scoring 318

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Spiralytics

JANUARY 25, 2023

In this article, we’ll talk about how you can further finetune your content marketing campaign using website analytics tools and heatmaps. Website analytics has been developing at a tremendous pace recently, and various analytics tools have been made to understand user behavior and interactions better.

Marketing Websites 174

Marketing Websites Campaigns Planning Content Marketing 174

Martech

DECEMBER 14, 2023

Now, here are this week’s releases, upgrades and features: Dstillery’s Audience Brief Genius matches advertisers’ audience briefs with the best audiences from Dstillery’s taxonomy using OpenAI’s technology. The tool also has an upscale feature that improves the quality of any image up to 4K resolution.

Marketing AI 103

Marketing AI Advertising Agencies Paid Search Agency API 103

ANNUITAS

MAY 31, 2023

The event featured a variety of excellent speakers, including industry experts, thought leaders, and practitioners. Another key trend featured front-and-center at the event was the importance of personalization. Some of us at ANNUITAS just returned from the Ignite USA conference in Chicago hosted by B2B Marketing.

B2B Marketing 130

B2B Marketing Marketing Analytics Tools B2B DemandBase 130

Martech

JUNE 29, 2023

It’s been less than a day since our poll about your Google Analytics 4 readiness went live and we’ve already gotten hundreds of responses. Let us know: Are you ready for Google Analytics 4? Here’s a sample of comments — positive, mixed and negative — we’ve gotten from you. I like the search feature. It’s a hot mess.”

Marketing Analytics Tools 100

Marketing Analytics Tools Analytics Budget Programs Sample 100

Engagio

JANUARY 30, 2024

That’s predictive analytics. Predictive analytics models are the (often very sophisticated) tools used to perform this analysis. Real-world applications of predictive analytics modeling can be found across various industries with many use cases. How predictive analytics modeling works in practice Data. Remove duplicates.

Lead Ranking 62

Lead Ranking DemandBase Forecasting Lead Scoring 62

Launch Marketing

MARCH 22, 2023

You can reference our guide below to find standard sample questions to use. don’t generalize analytics to “doubled visits to website” but instead quantify it to “increased visits to the website from 3,000 to 6,000 in two months”). Looking for more effective strategies to generate leads with case studies? Include specific metrics (i.e.,

Case Study 111

Case Study Case Studies Studies Work Management 111

Convert

MARCH 10, 2022

Google Optimize is more of a freemium tool; a limited-feature version of Optimize 360, Google’s complete beefed-up optimization tool. And these are features that make these possible…. Best Google Optimize Features. Simple Beginner-Friendly UI: Lots of features come with lots of options. Feature limitations.

Marketing Analytics Tools 92

Marketing Analytics Tools Optimization Marketing Budget Google 92

Marketing Insider Group

AUGUST 3, 2020

Many marketers dread A/B testing because it takes so long to collect a statistically significant sample. Traditional A/B tests could often have a negative impact on the UX in some cases, particularly if you are testing new website designs and features. Sample size adjustment. Reduces Costs and Eliminates Monotony. Scheduling.

Marketing Automation Services 331

Marketing Automation Services Multivariate analysis Marketing Automation Automation 331

Goodish Agency

MARCH 25, 2021

Let’s talk about Google Analytics, one of the most useful tools out there for any SaaS company. If you were wondering what is Google Analytics and how to set up a Google Analytics Account, you’re in the right place. And finally, we will look at some top Google Analytics reports that we use for our clients.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Paid Search Agency 52

Convince & Convert

NOVEMBER 30, 2023

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. What types of special offers and product features are being discussed on social media? Awario: Position your brand better What engages your social media best?

Social Media 105

Social Media Advertisements Advertising Tools 105

Mass Analytics

DECEMBER 19, 2022

The deployment of Pooled Regression allows to: • Increase data size and the confidence in all measures (T-stat): Often, the most practical way to decrease the margin of error is to increase the sample size. This means that the more observations we have, the narrower the interval around the sample statistic is.

Marketing Mix 98

Marketing Mix Aggregators Sample Opt-out 98

Oktopost

NOVEMBER 16, 2021

Share all important data with your social media people and give them visibility into some of the relevant Salesforce analytics without direct access to your CRM. Here are just a few samples of what you can build: A B2B social media manager can get lots of invaluable information from this dashboard. Let us know!

Top of Funnel 124

Top of Funnel Social Media Work Management Media 124

Martech

JULY 27, 2023

Before we get to this week’s round-up of AI-powered martech platforms, solutions and features, here’s an interesting survey about marketers and AI. Users can either copy and paste a copy sample into the tool to create a brand voice or follow proprietary Enji prompts to develop a voice and tone that fits their business.

Marketing AI 97

Marketing AI Advertising Agencies Enterprise Management Paid Search Agency 97

B2B Marketing Directions

JUNE 18, 2023

A growing number of companies are conducting or sponsoring surveys and featuring survey results prominently in their marketing programs. However, this approach only works if the survey respondents constitute a representative sample of the larger population. Very few of the surveys I review claim to be based on a representative sample.

Customer Surveys 52

Customer Surveys B2B Thought Leadership Sample Thought Leadership 52

Zoominfo

JUNE 6, 2018

Make it personal by featuring employees. Pay attention to website analytics: Google Analytics and other free tools can help you measure the performance of your career page using a number of important metrics. Then, you can use their responses to inform the content you feature on your careers page.

Organization 250

Organization Ad Building Tips Keywords 250

Contently

AUGUST 2, 2016

Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Each time a goal is completed, Google logs the conversion in your analytics report. Let’s take a look.

Paid Content 60

Paid Content Budget Programs Analytics Tools 60

ClickZ

APRIL 1, 2020

A CRM that includes ML adds the ability to access predictive analytics, automate email marketing campaigns and drive customer transactions. Analytics from machine learning can help businesses create personas, or sample customers, which can then be used to segment consumers and create persona-specific marketing strategies.

Acquisitions 128

Acquisitions Marketing AI Marketing Automation Services FAQ 128

Marketing Insider Group

SEPTEMBER 9, 2020

Analyze your website’s traffic (through tools like Google Analytics) to help measure your marketing performance. Perform A/B split testing of new checkout systems and set up Google Analytics goals to improve website performance, site speed, landing page, and mobile optimization. Website Traffic.

Cost per Lead 258

Cost per Lead ROMI CPL Churn Rate 258

Marketing Insider Group

JULY 15, 2020

You can use your virtual event platform as an opinion sampling center to gather feedback and opinions from past event attendees about event topics and focus areas for future events. You can also add features such as quizzes, mini-courses, and paid content to continue to drive engagement on the platform. Post-Event Follow-Up.

Sales Qualified Leads 319

Sales Qualified Leads Budget Programs Conference Marketing Budget 319

Martech

APRIL 26, 2023

ChatSpot is in alpha and will become more useful over time as it learns from the early adopters and new features are released based on user feedback. In the theme of doing more with less, this feature enables your creative team to publish more blog posts without custom development time. Join the waitlist for both products here.

Knowledge Base 98

Knowledge Base Hubspot Validation Landing Pages 98

Webbiquity

JULY 12, 2016

An enterprise-grade marketing automation and analytics platform with solutions for lead management, email marketing, consumer marketing, customer base marketing, and mobile marketing. Sample review: “The software, analytics, and support are amazing. 1) Marketo. Google Review Count: 93,900. Pricing: contact vendor. 2) HubSpot.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Marketing Insider Group

SEPTEMBER 15, 2020

Create a Consumer Product Sample. Implement Augmented Reality Features. Plus, you get access to previously untapped metrics and analytics. . Today, lots of startups launch as a consumer product with the long-term goal of going B2B. Take Perfect Day – a California-based vegan food startup – for example.

Examples 358

Examples Planning Work Management B2B Thought Leadership 358

Aberdeen

DECEMBER 27, 2018

Predictive Analytics, often misunderstood as an alternative to buyer intent, commonly had the exact opposite problem. Today’s buyer intent analytics have come a long way. Build and buy buyer intent capabilities using a wide-focus model that includes statistically significant sample sizes. Strong in Data Science; weak in data.

Buyer Intent 40

Buyer Intent Intent Intent Signal Analytics 40

Martech

SEPTEMBER 27, 2021

“[Data-driven attribution] uses advanced machine learning to more accurately understand how each marketing touchpoint contributed to a conversion, all while respecting user privacy,” according to an announcement from Vidhya Srinivasan , VP/GM Buying, Analytics and Measurement, Google Ads. DDA will also be available in Google Analytics 4.

Privacy 119

Privacy Lead Ranking Paid Search Agency Google 119

Convert

NOVEMBER 13, 2023

Experimentation is indispensable when products focus on a growth outcome instead of simply rolling out features. Product teams can create and test better features and designs as they better understand the users’ preferences, gains, and pains. Tests the entire product, including features, workflows, and even pricing models.

Product 52

Product Lead Ranking A/B testing Sample 52

Conductor

DECEMBER 21, 2021

Analytics, machine learning, and AI. So, it’s no surprise that the next market trend priority for retailers in 2022 is analytics, supported by two emerging technologies—machine learning and artificial intelligence (AI)—that help brands improve the quality of their metrics. Overall, analytics searches for eCommerce increased 36% YoY.

eCommerce 111

eCommerce Trends Enterprise Management Marketing AI 111

Moz

OCTOBER 22, 2019

In this article, I will tell you how to get started using a few free resources and illustrate how to pull together unique analytics that provide useful insights for your blog articles if you’re a writer, your agency if you’re an SEO, or your website if you’re a client or owner doing SEO yourself. backlinks, Page Authority etc.)

API 46

API Google Analytics SEO 46

B2B Marketing Directions

JULY 25, 2021

Many B2B companies are conducting or sponsoring surveys, and they feature survey reports in their marketing programs. For example, I recently published a post describing the findings of a survey by Gartner regarding marketing data and analytics. Very few of the surveys I review are based on representative samples.

Customer Surveys 52

Customer Surveys Sample Gartner Validation 52

Optinmonster

MARCH 4, 2024

Segment Your Audience Divide your sample size audience randomly into two equal groups to ensure that each group is statistically similar. Best Split Testing Tools Here’s a list of some of the best split testing tools available, each offering unique features to suit different needs: 1.

Multivariate analysis 84

Multivariate analysis Marketing Automation Services Budget Programs A/B testing 84

SmartBug Media

AUGUST 14, 2020

Tools such as Mixpanel and event-based analytics tools allow you to measure product usage. Firmographic, demographic, and web analytics data can help you score each company based on the variables that are indicative of good upsell opportunities. Free trials, demos, or samples can also be used to nudge a customer into a cross-sell.

Cross-Selling 105

Cross-Selling Sales Management Account Based Marketing ABM 105