Customer Experience Matrix

FEBRUARY 18, 2018

Some CDP vendors have added GDPR-specific features such as consent gathering, usage tracking, and data review portals. At most, they'll need to retool their sales and marketing. A greater IT role may also reverse the current trend of adding analytical and marketing applications to CDP data management functions.

Enterprise Management 189

Enterprise Management Work Management Marketing Management Paid Search Agency 189

Customer Experience Matrix

APRIL 28, 2009

Summary : a small survey of demand generation users shows that more than half deployed basic demand generation features within one week , and about 75% within one month. More complicated features take longer, but in general, 80% of the features ever deployed are in place by the end of two months. Web site analytics 0.45

Demand Generation 120

Demand Generation User-Generated Content Customer Surveys Lead Scoring 120

Customer Experience Matrix

JULY 30, 2009

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

DECEMBER 16, 2018

But a more realistic explanation is that clients are always asking for new features and vendors are eager to oblige. The other industries can still benefit from unified customer data but will need deeper analytics to convert their data into value.

Enterprise Management 278

Enterprise Management Work Management Marketing Management Marketing Automation Services 278

Customer Experience Matrix

JUNE 14, 2013

The features are interesting, but what really matters about Mintigo is the data: fresh, powerful, and unique information about a large share of the business universe. The result is substantially more effective marketing and sales operations, finally letting marketers use data the Web has so tantalizingly exposed.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

Customer Experience Matrix

NOVEMBER 14, 2016

The big news was a free version of HubSpot’s core marketing platform, joining free versions already available of its CRM and Sales systems. (In In Hubspeak, CRM is the underlying database that tracks and manages customer interactions, while Sales is tools for salesperson productivity in email and elsewhere.)

Marketing Automation Services 0

Marketing Automation Services Hubspot Conference Marketing Automation 0

Customer Experience Matrix

APRIL 21, 2016

This demanded a high initial investment but made expansion relatively easy – an approach that made sense when SAS's core analytical applications were pretty much essential to many clients. But the benefits of the new SaaS systems have made new sales harder, especially in peripheral markets such as marketing applications.

Work Management 120

Work Management Marketing Management API Resource Management 120

Customer Experience Matrix

FEBRUARY 5, 2015

Usually I do this by taking a close look at which features have become more common since the last report. It seems that just about every vendor in the VEST now touts special features to support marketing agencies that resell the system to their clients or operate the system on the clients’ behalf. Here’s what struck me. social data.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

Customer Experience Matrix

MARCH 7, 2014

But, while the product has steadily expanded its features during that period, the basic interface and structure have remained unchanged. It was especially hard for someone like me who only touches those features once or twice a year. Those haven’t been issues for me personally but they should be valuable to others.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Work Management Marketing Management 120

Customer Experience Matrix

JULY 3, 2013

It is clearly “all-in-one” sales and marketing software for very small business, combining marketing automation, CRM, and ecommerce along the lines of Infusionsoft and Ontraport (formerly OfficeAutoPilot). One problem with writing about a system like Venntive is evaluating its huge number of features. So far pretty normal.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Communities Lead Ranking 120

Customer Experience Matrix

JUNE 17, 2016

This made them a fifth subtype of Customer Data Platforms (CDPs), along with systems based on marketing, lead scoring, sales advisory, and tag management. The system includes features to create and send emails, surveys, and in-app mobile messages. They can also define account segments to select accounts for playbooks or reporting.

Automation 120

Automation Marketing Automation Services Lead Ranking Trigger Marketing 120

Customer Experience Matrix

JUNE 3, 2017

Compared with these vendors, SessionM’s loyalty features are probably its most unusual feature. Data: SessionM can gather customer behaviors on Web and mobile apps from its own tags or using feeds from standard Web analytics tools. The system has since expanded to support more channels and message types.

Loyalty 120

Loyalty Enterprise Management Ideal Customer Profiles Work Management 120

Customer Experience Matrix

OCTOBER 29, 2015

When I first described Customer Data Platforms two and half years ago, all the vendors offered an application such as predictive analytics or campaign management in addition to the "pure" CDP function of building the customer database. Current clients use Openprise in more modest ways, however.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

Customer Experience Matrix

DECEMBER 18, 2012

Like everyone else, I’m seeing greater use of social, mobile, and video; more cross-channel campaigns; closer cooperation between marketing and sales; and expanded use of analytics. The reason is that post-sales interactions are increasingly automated and marketers have the best tools to manage automated interactions effectively.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Automation 120

Customer Experience Matrix

NOVEMBER 24, 2016

Indeed, some features the product had a decade ago are still cutting edge today – my favorite is simulation of proposed decision rules to assess their impact before deployment. Pega positions Customer Decision Hub as part of its core platform, which supports applications for marketing, sales automation, customer service, and operations.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

OCTOBER 17, 2012

It only recently added standard B2B marketing automation features including a customer-level marketing database, outbound email, landing pages, lead scoring, Web behavior tracking, reporting, and Salesforce.com integration. There’s less value to sharing B2B strengths in execution, since each group builds and deploys programs independently. (In

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Customer Experience Matrix

APRIL 25, 2013

These systems that gather customer data from multiple sources, combine information related to the same individuals, perform predictive analytics on the resulting database, and use the results to guide marketing treatments across multiple channels. Of course, each has a different mix of features and its own market position.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Class 120

Customer Experience Matrix

FEBRUARY 13, 2014

Users Want Core Marketing Automation Features Both Software Advice and Pepper Global asked what features marketing automation buyers want. Features Don''t Drive Decisions.or This is a pretty common question so the answers were not very surprising. Sadly, they didn''t publish additional details.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

AUGUST 14, 2014

Few people would suggest you learn salesmanship from the play Glengarry Glen Ross ,* but its central message rings true: good leads are the lifeblood of a sales organization.** Some of the more important ones include: • Specific data sources, scanning techniques, and analytical methods.

Lead Ranking 120

Lead Ranking Work Management Marketing Management Lead Scoring 120

Customer Experience Matrix

AUGUST 6, 2013

In other words, RightWave has the features to support pretty much any program marketers might want. RightWave staff also helps with data quality and analytics, two other areas where many marketing departments lack expertise. The company is now starting to ramp up its sales efforts, so the true scope of its appeal will soon be clear.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Automation 120

Customer Experience Matrix

JULY 9, 2009

Summary: Over the past year, columnar analytical database vendor ParAccel has methodically proven its claims about speed, scalability and easy deployment. It also adds some special features such as Oracle SQL support and column encryption for financial data. Several of these features are already in production, although the official 2.0

Enterprise Management 120

Enterprise Management Advertising Benchmark Vendors Paid Search Agency 120

Customer Experience Matrix

JANUARY 31, 2013

A good place to start is Marketing Management Analytics , known to its friends as MMA. But while traditional mix models look at direct correlations between advertising and sales, MMA’s current approach takes a more layered view. Outputs can show details by brand, product, region, sales channel and time period.

Marketing Mix 120

Marketing Mix Work Management Marketing Management Allocation 120

Customer Experience Matrix

JUNE 19, 2015

The core features of B2B marketing automation have been well understood for nearly ten years and prices have been dropping steadily for about the same time. Open source has been successful in related applications including analytics (R, Jaspersoft, Pentaho), CRM (SugarCRM, vTiger) and Web content management (WordPress, Joomla, Drupal).

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Automation 120

Customer Experience Matrix

DECEMBER 2, 2010

As both sets of systems expand their scope, their features will overlap more and marketers will compare them directly. Choices will be based on individual features and supporting services. Web analytics, social media and CRM integration seem roughly equivalent. But I wouldn’t be surprised if they changed their minds.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Hubspot Demand Generation Agencies 120

Customer Experience Matrix

SEPTEMBER 15, 2009

Summary: Adobe's agreement to purchase Omniture illustrates the on-going convergence of Web content management and Web analytics systems. This puts pressure on marketing automation vendors, who also want to provide Web analytics and content management, and who are already being pressed by customer relationship management (CRM) vendors.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Customer Experience Matrix

MARCH 29, 2011

IBM defines marketing automation as digital analytics, and puts digital analytics at the center of the business universe. The only thing that can be handled separately is marketing analytics, just like other types of specialized analytics.

Marketing Automation Services 120

Marketing Automation Services Paid Search Agency Marketing Automation Enterprise Management 120

Customer Experience Matrix

AUGUST 21, 2009

Summary: Aprimo Marketing Studio includes traffic generation features missing from nearly all existing marketing automation products. These are supported with Web analytics and extensive marketing operations features including workflow, digital asset management and financial analysis. This scope makes it truly different.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

Customer Experience Matrix

AUGUST 22, 2016

(To put things in a broader context, “external data” can be contrasted with “internal data”, which comes from a company’s own systems for CRM, marketing automation, Web analytics, order processing, customer support, etc. But even assuming you know exactly what you need, you can’t predict quality based on a checklist of features or attributes.

Enterprise Management 120

Enterprise Management Marketing Automation Services Marketing Management Vendors 120

Customer Experience Matrix

AUGUST 6, 2009

Those companies have no dedicated marketing staff and often no specialized sales person. It showed that Infusionsoft has mastered the art of a clear, simple value proposition: “Fix Your Follow-up, Double Your Sales. features to help generate initial Web leads. But of course the fee itself was a barrier to sales.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

OCTOBER 18, 2011

This is frustrating for consumer marketers, who see the huge variety, slick features, and attractive pricing of the B2B systems. Some B2C systems offer similar features and pricing with the same Software-as-a-Service business model. It’s technically possible for B2C systems to offer these features, and some do.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Customer Experience Matrix

AUGUST 3, 2010

I finally caught up with Marketo for a briefing on their Enterprise Edition (announced in March) and Revenue Cycle Analytics (announced in May). Related features include LDAP integration with enterprise security systems and a Web services API to call Marketo functions and access its data. It seems that Marketo disagrees.

Enterprise Management 120

Enterprise Management Marketo Marketing Management Marketing Automation Services 120

Customer Experience Matrix

APRIL 10, 2014

The product changes were quite modest: new search engine optimization features for entry level users; a global marketing calendar; and relabeling of InsightEra, which Marketo purchased in December, as Marketo Real Time Personalization. The SEO and calendar features are still in beta and will be rolled out this spring and summer.

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

Customer Experience Matrix

JUNE 25, 2008

Quite frankly, these results baffle me, because every demand generation vendor I’ve spoken with has the ability to import data from sales automation systems. Weaknesses in campaign results reporting, external data integration and other analytics are one area of possible concern. General ease of use and customization could be another.

Work Management 120

Work Management Marketing Management Demand Generation Marketing Automation Services 120

Customer Experience Matrix

OCTOBER 22, 2009

And, while we’re on the subject, they need REALLY TIGHT integration between marketing and sales automation, if not one shared system. This brings us, somewhat abruptly, to SalesFusion360 , a B2B marketing automation system that does merge online, offline and sales channels. But these are awkward solutions.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

MAY 19, 2010

These features were already available from DemandBase: what's new with ABR is exposing the data to other applications through a real time API. Similarly, client data such as customers and sales people must currently be loaded by DemandBase staff. The first connectors are due shortly.

DemandBase 120

DemandBase Leadlander Jigsaw Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 16, 2010

It’s worth noting that the “move to campaign” action can send leads to a specific step within another campaign – not a new feature but still rare within the industry. This database is updated in near-real-time with operational transactions and can also receive opportunity outcomes from sales automation or other external systems.

Eloqua 120

Eloqua Allocation Enterprise Management Lead Scoring 120

Customer Experience Matrix

NOVEMBER 16, 2011

Remember all that yammering about how today’s buyers do their own research, don’t talk to sales until late in the process, and get their information from social media rather than experts? Specifically, they can do two things: improve the selection process itself and look beyond features to assess the vendors. How did we come to this?

Work Management 120

Work Management Marketing Automation Services Marketing Management Vendors 120