Marketing Insider Group

FEBRUARY 5, 2024

“Welcome to the world of GA4 , where the future of analytics is as promising as it is perplexing!” That’s what we thought when we first encountered Google Analytics 4. In this article, we’re diving into the nitty-gritty of why GA4, despite its advanced features, can feel like a thorn in the side of marketers.

Marketing Analytics Tools 262

Marketing Analytics Tools Privacy Lead Ranking Multi-Channel 262

BOP Design

FEBRUARY 27, 2023

Google Analytics is a very powerful tool that helps marketers and business owners understand their website users and activity across a B2B website. In fact, there are many different metrics that you can track through Google Analytics. But, what if the new Google Analytics GA4 isn’t quite cutting it for you?

Marketing Analytics Tools 99

Marketing Analytics Tools Analytics Google Privacy 99

Martech

OCTOBER 27, 2022

Google announced a bunch of updates for Google Analytics 4 (GA4) today. They include a big improvement for the Setup Assistant, real-time behavioral modeling reports, more customization features and a new homepage design. Expected to go live soon, this feature will provide real-time info on customer behavior while respecting privacy.

Features 112

Features Google Cost per Acquisition Marketing Analytics Tools 112

Martech

MARCH 16, 2023

Data protection and privacy are at the forefront of marketing conversations today as consumers demand greater control over their data. states roll out new privacy legislation. This article covers three privacy-centric solutions for marketers looking to comply with privacy regulations.

Work Management 93

Work Management Marketing Management Privacy Marketing Analytics Tools 93

Martech

OCTOBER 6, 2023

Success metrics have evolved beyond impressions, opens, and click rates, with privacy changes like Apple iOS 15’s open-blocking feature pushing marketers to rethink impact measurement. The post 3 ways MOps can bridge the gap in marketing analytics appeared first on MarTech. In your inbox.

Lead Ranking 136

Lead Ranking Analytics Multi-Touch Attribution Lead Scoring 136

Martech

JANUARY 26, 2023

It’s easy to see why call analytics platforms have become an essential martech tool. Are they showing us our “must-have” features? Speech analytics How does the platform use AI or machine learning algorithms to analyze the content of phone conversations or chats? What features are included? In your inbox.

Marketing Automation Services 115

Marketing Automation Services Enterprise Management Work Management Marketing Management 115

Martech

SEPTEMBER 6, 2022

It’s no secret that the iOS privacy changes are proving to be a significant blow to social media networks and marketers. It’s helpful to look back at the impact of Apple’s App Tracking Transparency (ATT) privacy features on marketers’ ability to target iOS users. Optimize goals on Google Analytics.

Privacy 111

Privacy Advertisements Advertising Tips 111

Salesforce Marketing Cloud

FEBRUARY 7, 2024

Safeguarding against such risks requires a proactive approach: with strong data privacy, governance, and precaution. It’s important to note that data privacy is different from data security. Keep up with trends Why is data privacy important? Fortunately, strong data privacy practices foster and maintain trust.

Lock-In 59

Lock-In Privacy Practices Work Management 59

Lead Forensics

DECEMBER 8, 2023

What is Google Analytics? Google Analytics is a comprehensive tool from Google that offers wide-ranging insights into website performance. Its features encompass: Audience insights: Dive deep into who your users are. Google Analytics provides broad audience insights for various businesses.

Marketing Analytics Tools 52

Marketing Analytics Tools Comparison Lead Ranking Analytics 52

Martech

SEPTEMBER 27, 2021

As Google works toward a move privacy-focused search experience for users, it’s also adjusting the available attribution models for advertisers. DDA will also be available in Google Analytics 4. Other features and updates. How it works. This article first appeared on Search Engine Land.

Privacy 116

Privacy Lead Ranking Paid Search Agency Google 116

Martech

JUNE 1, 2022

With Universal Analytics sunsetting and the rise of what’s being called Google Analytics 4 in its place, digital marketing analytics can be a confusing place, so let’s make things clear… and know that I even got some input from Google digital marketing evangelist Avinash Kaushik too! The changes with Google Analytics 4.

Marketing Analytics Tools 123

Marketing Analytics Tools Marketing Attribution Analytics Google 123

Martech

APRIL 26, 2022

The biggest shake-up in the marketing analytics world is that Google Analytics as we know it is going to be sunset and will eventually stop collecting data in July 2023 (October 2023 for GA360 customers). ” Anger – “How could Google get rid of Universal Analytics?” It stands for Urchin Analytics.

Marketing Analytics Tools 99

Marketing Analytics Tools Analytics Google Enterprise Management 99

Martech

MARCH 9, 2022

That’s why many are leveraging call analytics platforms that collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Are they showing us our “must-have” features? Speech analytics. Call data privacy. What features are included?

Marketing Automation Services 88

Marketing Automation Services Enterprise Management Work Management Marketing Management 88

SmartBug Media

SEPTEMBER 29, 2023

One of the most powerful ways to gain that edge is to use predictive analytics, which uses past activity and results to help make an educated guess on what could happen in the future. E-commerce companies can use predictive analytics to better predict market demands, forecast customer behavior, enable dynamic pricing, and even detect fraud.

Analytics 59

Analytics Marketing AI Practices Allocation 59

Litmus

JUNE 29, 2021

Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. It’ll affect everything from email analytics and deliverability to email strategy and design in a significant way. Litmus Email Analytics. How can you do that?

Privacy Protection 88

Privacy Protection Privacy Open Rate Deliverability 88

Exo B2B

APRIL 21, 2021

Things are happening in the fascinating world of web analytics! For the average manager in B2B, web analytics comes down to impressions, clicks, CTR ( click-through-rate ) bounce rate, average page, conversion rate… But it’s of course more than that (uh, revelation). Disappearance of Facebook Analytics. Yes, it does!

Analytics 52

Analytics Features B2B CTR 52

Sprout Social

SEPTEMBER 15, 2020

Which is exactly why you need to know how to access and understand TikTok analytics. How to access TikTok analytics. When Instagram first launched built-in analytics on their platform, you could only access them by switching over to an Instagram business profile. How to get to your TikTok analytics. Tap Manage account.

Analytics 131

Analytics Viral Marketing Work Management Demographics 131

Martech

SEPTEMBER 28, 2021

Central to that are identity resolution platforms, which is software that integrates consumer identifiers across channels and devices in a way that is accurate, scalable and privacy compliant to create a persistent and addressable individual profile. Compliance with privacy regulations. Proprietary identity graph.

Marketing Automation Services 116

Marketing Automation Services Privacy Enterprise Management Work Management 116

SmartBug Media

SEPTEMBER 29, 2023

One of the most powerful ways to gain that edge is to use predictive analytics, which uses past activity and results to help make an educated guess on what could happen in the future. E-commerce companies can use predictive analytics to better predict market demands, forecast customer behavior, enable dynamic pricing, and even detect fraud.

Analytics 52

Analytics Marketing AI Practices Allocation 52

Goodish Agency

APRIL 13, 2021

Google Analytics 4 is bringing lots of new features that we know you’ll want to hear about! This new version of Google Analytics uses a completely fresh approach unlike some past GA updates. This new version of Google Analytics uses a completely fresh approach unlike some past GA updates. Retroactive Funnels.

Marketing Analytics Tools 95

Marketing Analytics Tools Analytics Google Top of Funnel 95

Martech

OCTOBER 11, 2022

On July 1, 2023, Google will move everyone to its latest version, Google Analytics 4 (GA4), and retire Google Analytics 3 (also known as Universal Analytics or UA). What is Google Analytics 4? Google Analytics is a staple tool for marketers to track online activity. Does GA4 use cookies? Yes and no.

Marketing Analytics Tools 86

Marketing Analytics Tools Paid Search Agency Advertising Agencies Analytics 86

Martech

MARCH 1, 2022

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Are they showing us our “must-have” features? Click here to download!

Marketing Attribution 113

Marketing Attribution Work Management Marketing Management Vendors 113

Martech

MARCH 15, 2024

The cross-functional imperative Organizations can’t afford the costs of misalignment in either strategy or execution when it comes to both protecting privacy and optimizing their customer interactions. Data analytics, customer service and marketing to glean new ways to target customers. Privacy laws and regulations.

Enterprise Management 110

Enterprise Management Work Management Marketing Management Privacy 110

Unbounce

JULY 5, 2023

Specifically, AI analytics. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) We’re gonna explain the who, what, when, where, and why of AI analytics in marketing. There’s a lot to cover here, so let’s dive right in: What is AI analytics? What are the benefits of AI analytics?

Marketing AI 98

Marketing AI Analytics Marketing Analytics Tools Planning 98

Convert

DECEMBER 17, 2020

App Privacy Requirements Added to the iOS App Store & Mac App Store. The update — which was pushed out last week — populates the app stores with all-new privacy labels that make that information transparent and easy to digest for users. Tip: The concept of “privacy label” isn’t new. Google Chrome Web Store.

Privacy 105

Privacy Privacy Policies Google Ad brokers 105

Martech

JUNE 28, 2023

One of the attractions of Google Analytics 4 (GA4) is getting a sophisticated web analytics tool free. However, there are a lot of other analytics tools that can compete with it in both features and price. Matomo is an open-source analytics platform that provides similar features to Google Analytics.

Marketing Analytics Tools 109

Marketing Analytics Tools Cost Enterprise Management Privacy 109

Martech

MARCH 7, 2024

It’s been one step forward, two steps back all the way for Google’s Privacy Sandbox, the initiative intended to devise new and privacy-compliant ways for digital advertising to operate on the open internet. The latest steps back have featured an evaluation of the proposed Privacy Sandbox protocols by the IAB Tech Lab.

Privacy 115

Privacy Advertising Agencies Work Management Marketing Management 115

Hubspot

JUNE 23, 2021

Each day, our analytics platforms help us define who our audience is, measure how well we’re tracking them, and determine what strategies we should take on next. And, if an analytics platform is free or affordable to use, that’s an even bigger bonus to teams in SMBs or startups. Why Facebook is Sunsetting Analytics.

Analytics 98

Analytics Facebook Marketing Analytics Tools Work Management 98

Martech

JANUARY 25, 2022

Marketers who were fretting when Apple announced Mail Privacy Protection (MPP) last year might have been missing the opportunity brought on by the new policy to build more trust with customers, and ultimately score a higher ROI. This could be linked to another new Apple feature, Hide My Email, according to Hanson. Image: Validity.

Privacy 94

Privacy Email Marketing Privacy Protection Open Rate 94

Salesforce Marketing Cloud

FEBRUARY 2, 2022

Marketers are so close to entering a golden age of data analytics and optimization. Here’s a closer look at seven new features that will help you innovate this year. Note that this feature is currently being tested with early adopters, with expected full release to follow. Are we there yet? Watch the demo to learn more.

Marketing AI 98

Marketing AI Work Management Features Marketing Management 98

Martech

OCTOBER 21, 2021

Call analytics software manages the inbound phone channel (including both landlines and mobile phones), handling tasks from assigning call tracking numbers to measuring, monitoring, analyzing and reporting the resulting caller data and campaign results. Capabilities of call analytics platforms. AI-driven speech analytics.

Enterprise Management 102

Enterprise Management Marketing Automation Services Marketing Management Analytics 102

Martech

DECEMBER 7, 2021

The feature, Cloud Connect, is a freemium offering linking to Google Big Query, Amazon Redshift, Microsoft Azure, and Snowflake. With the deprecation of third-party cookies and data privacy legislation, marketers must find ways to understand their customers’ interests in compliant ways. Learn more here.

Paid Search Agency 93

Paid Search Agency Features Ads Touchpoints 93

Marketing Insider Group

MAY 2, 2023

Your business owns this data, so as long as you’re practicing good privacy habits, everything will be safe and secure. Some common examples of first-party data include: Purchase history Website analytics Social media interactions Email interactions Customer feedback What Is Zero-Party Data? Feature pop-ups.

ROI 240

ROI Webinar Metrics Privacy Content 240

The Customer

MAY 26, 2021

Most organizations understand that they need to protect their data for their own operations, but the proliferation of data protection laws such as the European Union’s General Data Protection Regulation and the California Consumer Privacy Act are forcing data keepers to think about the privacy of the those whose data they’re holding.

Privacy 52

Privacy Demand Organic Leads Act-On 52

Convert

JANUARY 21, 2022

The Austrian Data Protection Authority (Datenschutzbehörde) ruled in favor of nonprofit NOYB , in a landmark case against the use of Google Analytics on netdoctor.at, an Austrian website operator. The EU-US Privacy Shield was found illegal by the European Court of Justice in a verdict dated July 16, 2020 (Schrems II).

Analytics 52

Analytics Google Privacy Work Management 52

Martech

DECEMBER 15, 2023

Social media publishing supports more tags and mentions Boost social media engagement while reducing your team’s reliance on third-party tools or cumbersome multi-tool social posting work by using the new features to tag Instagram profiles in photos and reels and mention LinkedIn personal profiles, when scheduling posts in HubSpot.

Top of Funnel 112

Top of Funnel Terms and Conditions Forecasting Paid Search Agency 112

Martech

FEBRUARY 8, 2024

Over the last 12 months, we’ve seen the sunsetting of Universal Analytics (UA) , the rise of generative AI , and major fluctuations in consumer spending owing to persistent inflation and eye-watering interest rates. It is also important to clearly define the objectives of our analytics. Data has fueled digital marketing for many years.

Allocation 113

Allocation Marketing Analytics Tools Work Management Privacy 113